Own Your Elegance! The fastest-growing women's fashion brand online and in-store that's made the big retailers turn heads
OYE! The fastest-growing retailer in Ontario, Canada, that brings women assorted elegant apparel and accessories. OYE focuses on bringing fashion, elegance, positivity, and community to their customers, inspiring women to achieve their best confidence at affordable prices. Women can shop the collections online, at Cadillac Fairview Mall, in-app and through social media platforms.
Women's Fashion - an expanding market that thrives both online and in brick-and-mortar establishments. This sector experiences continuous growth and transformation, particularly in the realm of fast fashion. While Amazon stands as a dominant online competitor, we have recently ventured into this platform, leveraging its vast reach to capture a wider audience. In physical stores, our competitors may include established brands; however, they often come with inflated prices, and lack the personalized shopping experience, styling services, and sense of community that we aim to provide. Our focus is on offering affordability without compromising on superb product quality.
● Online Store: ownyourelegance.com
● App: OYE!: Boutique App - 460 Downloads
● Instagram: 22.3k Followers
● TV appearances
● LTK integration with over 100+ influences collaborations
● Celebrities mentions
● Amazon Store: Trademark and Prime listing
● Store location: 900 sq ft Cadillac Fairview Mall
● Storage: 400 sq ft offsite storage unit
● Staff: 3 Part-time + 1 Marketing
● POS: Smart integration of Shopify to Clover
● December: Gross $51k (Profitable) no company loans
● Emails: 14065 customer emails
● Google Review: 140 5-star reviews.
● Shipping orders daily
The 1-year goal is to expand the size of the store to 1200 sq ft and to move to the lower level in the mall for more exposure.
- Expand Amazon Storefront: Listing Bestsellers
- Bring more awareness to the online store: improve website, SEO
5-year goal: Open another physical location
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