Oscar Mike Work Truck Upfitters

Veteran-led mechanical truck dealer and upfitter. Skilled labor, Shop, Sales, long history.

Oscar Mike Work Truck Upfitters is a veteran-led vocational truck upfitter based in Toccoa, Georgia. The company builds mechanical trucks, service trucks, crane bodies, utility bodies, and high-value commercial work-truck packages for dealers, fleets, contractors, municipalities, and equipment-service customers.

Oscar Mike is not a general truck accessory shop. The company stays focused on mechanical trucks and vocational equipment. Its model is simple: source durable commercial truck equipment, stage it as inventory, assign it to a VIN when a build is sold, install the equipment, complete the truck, invoice the dealer or customer, and convert the inventory into revenue.

The company’s core equipment includes mechanic bodies, service bodies, crane bodies, service cranes, hydraulic systems, PTO systems, compressors, liftgates, drawer systems, outriggers, lighting packages, knuckle boom equipment, aerial lift equipment, and other vocational truck components.

Oscar Mike already has the operating foundation in place: a functioning upfit shop, two-location platform, skilled labor, production capability, professional outside sales capability, dealer relationships, vendor relationships, banking and financing relationships, customer history, and a focused mechanical truck sales lane.

The company is led by Daniel Murdock, who has a history of selling approximately 147 mechanical trucks in three years. Oscar Mike’s strategy is not based on testing a new market. The company already understands the customer, the dealer process, the vendors, the equipment, the quote cycle, the financing process, and the installation workflow.

Oscar Mike’s strongest lane is mechanical trucks. A completed mechanical truck built from the ground up typically averages approximately $200,000 in total sale value, with estimated gross margins commonly ranging from 18% to 22%. The company believes it can build and sell approximately 10 mechanical trucks per month before including additional specialty opportunities.

Oscar Mike’s brand is built around veteran ownership, mission readiness, American work-truck culture, and the company’s “Oscar Mike On The Move” identity. The Currahee Edition product line adds a premium military-heritage package connected to Toccoa, Currahee Mountain, and the 506th Airborne story.

Oscar Mike is building a focused regional mechanical truck equipment platform. The company combines vendor access, dealer relationships, production capability, outside sales, OMOS operating systems, Overwatch lifecycle intelligence, and a veteran-based brand into a repeatable equipment-to-revenue model.

Auth Dealer: STI, Auto Crane,Palfinger, Venturo, Falcon, Arbortech, Freightliner, Mac, if you read this far. Then let me tell there is a lot more behind the pages.

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Oscar Mike Work Truck Upfitters

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