ORSTAT®: Optimizing Surgical Turnover Efficiency
Company Overview:
At OR Turnover Solutions, we are pioneering the way surgical centers manage operating room (OR) turnover. Our flagship product, ORSTAT®, is a patented, proprietary software platform that optimizes and streamlines the critical space between surgical procedures—what is known as the OR turnover time. The goal is simple: minimize downtime, reduce costs, and improve patient care.
Operating room downtime is a significant issue in healthcare facilities. Research shows that each minute of idle time in an operating room can cost anywhere from $50 to $1,000 per minute. Additionally, lost time in the OR can lead to a cascading effect on scheduling, clinician productivity, and patient wait times. Our solution, ORSTAT®, seeks to recover this lost time by enabling surgical teams to work in a more coordinated and efficient way.
Our Product: ORSTAT®
ORSTAT® is a Software-as-a-Service (SaaS) application designed to optimize surgical turnover management. It brings all stakeholders—surgeons, nurses, surgical techs, and OR coordinators—into one seamless digital workflow, allowing for better communication, real-time scheduling, and overall improved productivity during turnover.
Target Customers:
Our primary customers are healthcare institutions with active operating rooms. This includes:
- Hospitals: Large hospitals with multiple operating rooms that need to improve coordination between departments, reduce wait times, and lower costs.
- Ambulatory Surgery Centers (ASCs): Facilities that perform same-day surgeries and need rapid, efficient turnover to handle high patient volumes.
- Surgical Centers: Independent surgery centers looking to optimize their room turnover and improve operational efficiency.
By targeting these key areas, we aim to provide immediate value through cost savings, operational optimization, and an improved patient experience.
Key Features of ORSTAT®:
- Real-Time Coordination: ORSTAT® ensures that all disciplines involved in OR turnover are aligned with each step of the process. This reduces delays caused by miscommunication, logistical errors, and inefficient scheduling.
- Data-Driven Insights: The platform collects valuable data from each turnover event to provide healthcare institutions with actionable insights into their operations. This data can be used to identify patterns, improve resource allocation, and make long-term improvements.
- Customizable Dashboards: ORSTAT® provides tailored dashboards for administrators, surgeons, and other key stakeholders, allowing them to track progress, set goals, and monitor performance at a granular level.
- Mobile app integration for real-time updates for surgical teams on the go.
Business Model:
Our business model revolves around a subscription-based SaaS model, providing healthcare organizations with flexible pricing tiers based on the size of their facilities and the number of operating rooms in use. This model allows for scalability and recurring revenue, while also offering cost efficiency for institutions looking to maximize their return on investment (ROI).
- Subscription Plans: Monthly or annual subscriptions based on the number of operating rooms and users, with an enterprise solution available for larger healthcare networks.
- Premium Services: Optional add-ons such as advanced analytics, integration with existing Electronic Health Record (EHR) systems, and personalized customer support packages.
- Market Expansion: We are targeting both independent surgical centers and large hospital networks, starting with a focus on the U.S. healthcare market but with plans for international expansion as we grow.
Team and Credentials:
Our founders' team is composed of experienced professionals with deep expertise in healthcare operations, software development, and business strategy. Here’s an overview:
- Damian Barker | Mr. Barker is a 25-year veteran of the digital product design industry with extensive user experience design capabilities in the mobile app and online space.
- CJ DiRusso | Mr. DiRusso brings 10 years of preoperative experience along with 20 years of sales, marketing and process improvement successes. Mr. DiRusso has experience implementing systems to enhance communication between multiple disciplines, organize workflow and create parallel work opportunities to limit OR delays.
- Richard Guarino | Mr. Guarino is an accomplished executive with over 35 years of experience in business development in the private sector and public higher education. He earned his BA in Business from Hofstra University and an MBA from Dowling College.
- Advisory Board: Our advisory board consists of seasoned experts from the healthcare and tech industries who guide our strategic direction and ensure our solutions remain relevant and impactful
Market Opportunity:
The healthcare sector is under increasing pressure to reduce costs while improving service quality and patient outcomes. Operating rooms are one of the most expensive areas in healthcare, and surgical downtime is a critical issue. According to recent studies, hospitals lose millions annually due to inefficient operating room scheduling and turnover.
By reducing idle time, improving workflow, and enhancing coordination between different teams, ORSTAT® offers a high-value solution that directly addresses these challenges. The global market for OR management software is expanding rapidly, and we are well-positioned to capture a significant portion of this market.
Future Vision and Expansion:
In the next 12-18 months, our focus is on refining the ORSTAT® platform, scaling our customer base, and expanding our footprint within the U.S. healthcare market. We plan to increase our team to accelerate product development and to support our growing customer base.
Beyond that, we have plans to expand internationally and to introduce additional features, such as:
- AI-powered predictive analytics to forecast scheduling bottlenecks.
- Extended integrations with popular hospital management software platforms.
Why Invest in Us:
- Proven Demand: Healthcare institutions are actively seeking ways to reduce costs and optimize operations. ORSTAT® provides a clear, measurable impact on the bottom line.
- Strong Market Opportunity: With the healthcare industry increasingly embracing technology, ORSTAT® is well-positioned to become a leading solution in the operating room management space.
- First-to-Mover Advantage: ORSTAT® is the first comprehensive solution specifically designed to optimize surgical turnover, giving us a unique first-mover advantage in a rapidly growing market.
- Experienced Team: Our team combines deep healthcare expertise with technical innovation, ensuring we can not only develop a high-quality product but also effectively bring it to market.
- Scalable Model: Our SaaS model allows us to scale quickly and efficiently while maintaining strong relationships with clients.
Use of Funds:
We are seeking funding to accelerate the development, growth, and market adoption of ORSTAT®. The funds will be strategically allocated to ensure the successful expansion and scaling of the business. Specifically, the funds will be used for the following key areas:
- Product Development (25%):
- Enhancements & Feature Development: Continuous improvement of the ORSTAT® platform to integrate advanced functionalities, such as AI-driven predictive analytics, mobile app support, HIPAA compliance, and additional integrations with hospital management systems.
- Tech Infrastructure: Ensuring a robust, scalable, and secure infrastructure that can support the growing number of users.
- Sales and Marketing (50%):
- Customer Acquisition: Expanding our sales team to drive adoption of ORSTAT® across surgical centers and hospital networks. This includes lead generation, outreach, and attending healthcare conferences and trade shows to build relationships with key decision-makers.
- Brand Awareness: Increasing our market presence through targeted digital marketing campaigns, content creation, webinars, and partnerships with healthcare organizations to build credibility and establish ORSTAT® as a trusted brand in the healthcare sector.
- Operational Costs (25%):
- Hiring & Expansion: Building out our team in key areas such as customer support, operations, and product management to ensure smooth execution as we scale.
- General Overhead: Funding day-to-day operations such as office space, software tools, legal fees, and compliance efforts to ensure our operations run efficiently.
- Customer Success: Developing a dedicated customer success team to ensure our clients receive continuous support, training, and guidance to achieve the best results with ORSTAT®.
By utilizing the funds in these critical areas, we aim to expedite the development of ORSTAT®, increase customer acquisition, and establish a strong market presence that will lead to long-term success and profitability.
This is an evolving company with a product that addresses a major pain point in healthcare. By providing healthcare facilities with a proven way to optimize OR turnover, we’re not only helping to improve operational efficiency but also enhancing the overall healthcare experience for patients.