The brand N.W. apparel that I have created was an idea I worked on throughout my college days at Tennessee State University. I have designed years worth of clothing and apparel for casual, business, and athletic wear. Looking for financial backing and manufacturing resources to produce internationally. I have been working jobs to fund my business personally, but to expand and capitalize on the potential revenue, we need financial resourcing. The first impression is very important in how the brand will be looked at in the worlds eyes. I do not want to labeled as just a “Designer brand” or a “t-shirt” company. My previous athletic career and my community involvement nationally and internationally has given me queues on what is liked in the fashion world with the older and new generations. I already have school systems awaiting me to be a vendor for not just the schools but the whole system. I have AAU team circuits (20+ teams) who want home, away, and alternate jerseys and apparel produced. They are all nike, adidas, & puma sponsored teams who saw a prototype design of my jerseys who are ready to switch when I am able to produce them. I have my hand in alot of realms which helps with potential revenue.
I believe in simple yet differentiating designs. Spanning from:
- Tees, long sleeves, crop tops, jerseys, dresses (casual & smart casual)
- Sweatshirts, sweatpants, hoodies, jackets, pullovers, jumpsuits, leggings, socks
- Scarfs, headbands,
- Casual shoes, athletic shoes, business shoes, sandals
- Athletic Team wear: (Basketball, American Football, International Football, Tennis, Rugby, Golf, etc.)
- Business wear (Suits, bottoms, dress shirts)
- Accessories (necklaces, watches, etc)
- Luggage, backpacks, purses
The other aspect of the brand that stands out will be our community and worldwide connection. I personally want and plan to open community centers, gyms, sportplex’s, donation drives of (backpacks, clothes, school supplies, food) to the needing and less fortunate in the U.S. and internationally. We will be a company built and made of integrity, honesty, hardworking, and a humanitarian esq. reputation.
My target Audience:
- Ages (All ages & sex’s)
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