Nong Rak is a sensory focused, luxury knitwear and garment studio anchored in material, color and tactile experience. Each piece is handcrafted by us of carefully sourced deadstock vintage, cruelty-free, and artisan hand-spun and dyed yarns of the most singular and luxurious variety with the hopeful intention of creating sentimental, heirloom quality pieces worth loving and sharing for years to come.
The quality and ideology we produce in-studio and sell exclusively on our e-commerce site are unmatched in the mainstream fashion industry and have greatly aided in the brands recognition and quickly growing popularity. Internationally acclaimed with clients throughout the US, Europe and Asia as well as numerous press write ups from foremost fashion publications such as Vogue, Business of Fashion, WWD, L'Officiel and more, Nong Rak has become a cult favorite for fashion lovers all over the globe including some of the most popular current musicians, models and actors.
Founded, designed and handmade by husband-wife duo Home Phuangfueang and Cherry Rain-Phuangfueang and grown by bootstrapping and resourcefulness alone, Nong Rak's potential growth has been repeatedly stunted by funding limitations and thus hasn't been able to fulfill the vast majority of customer and wholesale demand. Interested wholesale accounts include well known names such as Nordstroms, Browns, Dover Street Market, Sssense, 10 Corso Como and many more in addition to numerous luxury boutiques worldwide.
With marketing campaigns operating solely off of a strong and influential social media presence of 92K followers on Instagram and thousands of email subscribers, the room for growth in both customer base and revenue has been barely explored.
Now Nong Rak is seeking out much needed investment to catapult into the next phase of growth for what we know has star potential is this waining and wasteful industry, while holding onto our ideals around conscious limited low-waste production and luxurious natural materials in honor of our beautiful planet.
The investment will not only help us to relocate our studio and production to New York City where our main client base and outreach is, but to finally secure much needed camaraderie through hiring a small creative team in studio to assist with design, commerce, and hand-production while also carefully and respectfully outsourcing certain styles to make available for numerous global wholesale inquiries. This will quickly transform the brand from being only available online in short-supply and operating month to month, to being available in-person in all of the most exciting fashion capitals of the world and bringing joy and curiosity into the lives of those who appreciate the artistry and care it takes to create meaningful adornments and how rare that is in today's world.
Thank you for your consideration,
Your friends at Nong Rak
www.nongrak.love
IG @thenongrak
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