Retail brokerage enables pre-orders with alternations. Customers set hypothetical prices so that providers and consumers have better data to achieve lower price points.
With a third party multiple providers can compete for a single order so that customers can avoid commitments to a single company and don't have to manage multiple orders.
If products are marked down pre-orders may activate automatically benefitting providers and customers.
Currently this is purely conceptual with only design and strategy.
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