Retail brokerage enables pre-orders with alternations. Customers set hypothetical prices so that providers and consumers have better data to achieve lower price points. With a third party multiple providers can compete for a single order so that customers can avoid commitments to a single company and don't have to manage multiple orders. If products are marked down pre-orders may activate automatically benefitting providers and customers. Currently this is purely conceptual with only design and strategy. Fundraising is for building and testing prototypes.
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