Emotional Ideas, Inc. is a B2B Amusement & Sports Tech company that has received a nonprovisional patent to combine next-gen interactive gaming technology with electric go-karts to disrupt/revitalize the traditional sport of competitive racing for the younger audience! Our goal is to create technology to introduce a new motorsport called BATTLE RACING for the younger audience that could be an alternative to NASCAR or F1 racing but for the younger audience. Think Nintendo Mario kart as a pro motorsport league on real electric vehicles.
Copy and paste the link below to view the pitch deck.
https://emotionalideasinc.com/wp-content/uploads/2021/01/Emotional-Ideas-Pitch-Deck-1.pdf
Copy and paste the link below into your browser to view 1 min pitch presentation.
https://drive.google.com/file/d/1TEYbzdSoF25_BC19M0pGM6wb8okhRfS1/view?usp=sharing
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Opportunity
The billion-dollar Family Entertainment & Amusement Park industry is looking for a way to reinvigorate the classic pastime of “Go-Karting” which has seen minimum changes since its invention in 1956.
Leisure go-karting has always been a popular attraction, but since the Covid-19 pandemic, it has been a main source of revenue due to it being a social distancing sport.
Combining Gaming tech with live racing modernizes the traditional Motorsports industry, therefore, providing a 21-century solution to a rapid decline in Millennial viewership.
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Solution
our Hardware enabled Software as a Service product is An immersive, multi-sensory Gaming Console & Software System for commercial electric Go-karts; that will introduce “BATTLE RACING” as a new way to play racing games in real life!
Introducing a live-action Mario Kart “GAME-LIKE” racing experience That is NOT AR, NOR VR, but Enhanced Reality! Our Console is Built for Drivers, But Designed for Gamers
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Battle Racing Gameplay
Hardware Tech
The GMLT™ Console Gaming system will allow drivers/players to utilize a custom game action steering wheel to activate and control various virtual Power-up items such as Speed Boost, Blasters, Shield, and more as they BATTLE RACE for first place, all while avoiding damaging landmines along the track!
Additional Hardware is a sensor-enabled body kit, game action steering wheel, Rearview Camera, Selfie Camera, and haptic vibrational equipment in the steering wheel and in the seat.
Hardware Console designed to play other Gaming IP Titles
(I.e., Nintendo's Mario Kart, Sony Crash Team Racing, etc.)
Software Tech
Additionally, Players will have the ability to download a Mobile Companion app allowing players to utilize the onboard selfie camera to stream a live video feed onto a large local Battle Board while simultaneously going live on compatible social media platforms like Facebook, Instagram, Twitch, etc. uniquely sharing their Battle Racing experience with social media friends and followers. (patented tech)
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B2B Business Model
Step 1:) We charge for all Hardware/ Console components + installation fees based on a total number of go-karts.
Payment options: One-time Upfront payment or Financing with interest
Step 2:) We charge a Monthly or Annually Software Subscription fee for the life of the product.
This recurring software subscription fee covers ongoing software maintenance, upgrades, and IT support.
Step 3:) We up-sell existing customers by offering additional upgrade features beyond the basic Battle Racing console system such as additional Social Sharing features, interactive Tutorial kiosks, Haptic safety vest, etc.
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B2B Value Proposition
Once a customer purchases our GMLT console system for their Venue/ facility, the product will provide the following value propositions below:
1.) Increase Ticket Price by at least 25%
2.) Attract Repeat Customers
3.) Sell Marketing Ad Space on Display screens
4.) Social Media Go- Live stream Marketing
Potential Customers
Standalone Go-kart Venues (Franchised or Mom & Pop shops)
Family Entertainment Centers
Amusement & Theme Parks
Esports Venues
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Market Size & Scale Opportunities
1.) Opportunities to Intersect a combined $22.5B US market in multiple (Entertainment, Amusement, Esport, Gaming) Industries broadening the range of Total Addressable Market in the US total 7,371 potential customers.
2.) US Family Entertainment and Standalone Karting facilities make up a $2.6B US market, which is the SOM or Immediate Targeted Market for Emotional Ideas.
3.) Major opportunity to penetrate the exploding $1B Global Esports industry by Leading a new Emotorsports vertical called “Battle Racing”.
4.) Emotional Ideas, Inc. has the opportunity to introduce BATTLE RACING technology across various Industries for recreational and/or Professional Purposes.
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Competitive Advantages
1.) Go-Kart Agnostic Retrofit Technology
The GMLT system can be retrofitted to any commercial electric go-kart model.
2.) Enhanced Reality Features
The hardware is designed to incorporate advanced haptic vibrational feedback that brings the combat racing experience to life as well as audio sound to the helmet.
3.) Software Agnostic Gaming Console
The hardware is designed to accommodate other third party software racing games like Nintendo’s Mario Kart or Sony’s Crash Team Racing gaming software.
4.) Hardware & software Designed to scale to a Pro-league
The GMLT system is designed to accommodate both recreational and professional racing leagues.
5.) Non-Provisional Patent granted With the USPTO
We have recently been granted a non-provisional patent (21 claims granted) surrounding the battle racing technology and gameplay features.
6.) Novel Social Sharing Features
Players can choose to activate the on board selfie camera to stream and go-live onto various social media platforms
(i.e Facebook, twitch, Instagram etc.)
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Traction & Accomplishments to Date
1.) $160K investment raised in first round of funding for validation of speculative tech
2.) Paid for Professional 3D CAD drawings and Product designs specs with MAKO Design
3.) Paid & Completed Early Stage Software Development for GMLT™ System with KitelyTech (Software Developers)
4.) Purchased 2 electric go-karts & Paid for Go-Kart Retrofit Feasibility Study with Prefix Corporation (Hardware Engineers)
5.) Non-Provisional Patent granted on our GMLT™ retrofit Technology with the USPTO (United States Patent & Trade Mark Office)
6.) Global Partnership and Letter of Intent with #2 Go-karting Manufacturer- Biz karts Limited (UK) & Biz Karts, Inc. (US)
7.) Invited to Speak at TechStars Tampa Bay about the Future of Gaming & Motorsports
8.) Product Partnership Offerings from both Game Credits (#1 Cryptocurrency in-game points/rewards for video Games) & Clubspeed (Venue Management Software).
9.) Listed in Welp’s Magazine as 1 of the top Amusement and Arcade startups to follow in 2021.
10.) Support and Cooperation with the following Companies:
Woojer (Haptic Vibration wearables)
Biz Karts (Gokart Manufacturer)
Kart 1 (go-kart Manufacturer)
Prefix Corp (Hardware Engineers)
Code Box (Software Engineers)
Game Ace (Game Developers)
Game Credits (Cryptocurrency game rewards)
SMS Timing (Gokart venue management software)
Club Speed (Venue Management system)
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Capital ASK
A total of $2.5M to develop the Finished Product and Go to Market.
Use of Capital funds below:
$500K for MVP & Salaries (SEED ROUND)
$2M for salaries, Beta facility, convert MVP to Market Ready product, Promo Video, Custom Indoor track and ongoing testing & development.
Funds use to complete prototypes, beta testing, debugging to be ready to go to market in 18 months.
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