Natural Selection Enterprises LLP. is a co-founded business owned and operated by two US Army combat veterans. We collectively started this business by creating a no bull crap, fully transparent pre-workout powder for users to take that actually benefits you in the short and long-term. Since about one year in online sales only we have decided to expand on just a product and go into creating a training facility / gym for those who want to truly get those fitness goals accomplished and change the way they look and feel.
I (Jacob Zamora) have ran the Anytime Fitness club in San Marcos, TX for about 6-7months to live test theories and gain experience in the gym management field to fully understand what do's and don't should occur to ensure members satisfaction. Aside from making the gym a clean, friendly and well-maintained environment I begins with having a clear and solid structure of what is expected for staff and members. Ensuring not only the employees satisfaction empowering them to want to show up everyday but also hearing and implementing what members want to see. Rather we host events, create business partnerships, have a membership appreciation day every month, etc.
Our plan is to create this gym with members in mind beginning with pre-paid membership plans. This means members monthly fees pre pay for the month of usage which in turn allows the business to get around those who will try to manipulate the cancellation policies. We plan to have the membership prices in three tiers all including different benefits names ex: basic, premium, and elite memberships plans priced at the $70, $120, and $200 mark with no hidden fees. Here is the current projected membership tier plan
- Basic Membership Package:
- Monthly Fee: $70
- Access to gym facilities during regular hours
- Includes:
- Use of gym equipment and facilities for independent workouts
- Access to 1 group fitness class
- Access to 1 free fitness consultation
- Premium Membership Package:
- Monthly Fee: $120
- Access to gym facilities during regular hours
- Includes:
- Use of gym equipment and facilities for independent workouts
- Included access to group fitness classes with personalized guidance from fitness instructors
- Free fitness consultation
- Two monthly personal training session (1 hour)
- Discounted rates on additional personal training sessions
- 1 Free guest pass per month
- Access to meal planning consultations
- Access to influencer room rentals ( 2 uses per month / 15 min )
- Elite Membership Package:
- Monthly Fee: $200
- Access to gym facilities during regular hours
- Includes:
- Use of gym equipment and facilities for independent workouts
- Included access to group fitness classes with personalized guidance from fitness instructors
- Weekly one-on-one personal training sessions (1 hour each) with certified personal trainers
- Free fitness consultation
- 4 Free guest passes a month
- Meal planning services with ongoing support
- Priority booking for exclusive access to specialized workshops or events
- Complimentary NSE pre-workout supplement (one-time offer)
- Access to influencer room rentals ( 3 uses per month / 15 min )
These membership packages are structured to cater to varying levels of support and customization, offering a range of services to meet the needs and preferences of different members.
These will be offered in a 6-Month or 1-year contract. 6-month contracts will undergo a one-time $30 Initiation fee. 1-year contracts will have NO Initiation fee. New prospects will also be encouraged to try our 7-day free trial. Day passes will be $20.
Business Plan: NSE Gym
Executive Summary:
NSE Gym is dedicated to providing a true approach to fitness and well-being, offering a range of services including gym memberships, personal training, meal planning, and DNA testing. With memberships priced in three tiers Basic, Premier, and Elite. Ranging from $70-$200. The gym will operate Mon-Thu 6AM-9PM and Fri- Sun 9AM-7PM allowing for open opportunity before people go to work and after people get out of work
Business Description:
NSE Gym will be situated in a prime location, providing easy accessibility to our target market. Our facility will boast state-of-the-art gym equipment, dedicated spaces for group fitness classes, and private areas for personal training sessions. In addition to fitness services, we will offer meal planning consultations to assist members in achieving their nutritional goals. The highlight of our facility is the influencer room, a rentable space for members to capture content and document their fitness journey.
Market Analysis:
The health and wellness industry is experiencing continuous growth, with individuals increasingly prioritizing their physical and mental well-being. NSE Gym aims to capitalize on this trend by providing a comprehensive suite of services that address various aspects of health and fitness. Our target market includes individuals who are committed to improving their fitness levels, seeking personalized guidance, and looking for opportunities to document and share their progress.
Target Market:
Our target demographic comprises health-conscious individuals aged 18-40, including fitness enthusiasts, beginners, and professionals with busy schedules. We cater to individuals seeking personalized fitness solutions, nutritional guidance, and opportunities for social engagement within the fitness community. Our influencer room appeals to members who value documenting their fitness journey and sharing their progress on social media platforms.
Marketing Strategy:
To promote our services and attract members, NSE Gym will implement a comprehensive marketing strategy, including:
- Social media campaigns: Engaging content on Instagram, Facebook, and TikTok to showcase gym facilities, services, and success stories.
- (Average Cost Per Acquisition: $66)
- Targeted advertising: Advertisements in local publications, online platforms, and fitness-related events to reach potential members in the surrounding area.
- Referral program: Incentivizing current members to refer friends and family by offering discounts or freebies for successful referrals.
- Influencer partnerships: Collaborating with local influencers and fitness personalities to promote our facility and services to their followers.
Operations Plan:
NSE Gym will operate seven days a week, from M-Thu: 6AM-9PM and Fri- Sun 9AM-7PM, to accommodate varying schedules and maximize accessibility for members. The facility will be staffed during all operating hours to ensure a safe and supportive environment. In addition to gym staff, certified personal trainers will be available to conduct training sessions and provide individualized guidance to members. Our meal planning consultations will be conducted by certified nutritionists or dietitians, offering members tailored nutrition plans to complement their fitness goals. The influencer room will be available for rent on a per-use basis or included in select membership plans, providing members with a dedicated space to capture content and enhance their online presence.
Financial Projections:
Revenue Projections: (Based on 200 Members)
- Basic Package - $70: (70%)
- Membership fees (estimated 140 members): $70 per member per month
- $70/member/month * 140 members * 12 months = $117,600 per year
- Premium Package -$120: (20%)
- Membership fees + 2 personal training sessions per month: $120 per member per month
- Additional revenue for 40 members: $4,800 per month * 12 months = $57,600 per year
- Elite Package - $200: (10%)
- Membership fees + weekly one-on-one personal training sessions: $200 per member per month
- Additional revenue for 20 members: $4,000 per month * 12 months = $48,000 per year
- Additional Revenue Streams:
- Meal planning services: Varied (looking to initially partner with a business)
- Pre-workout sales: $2,880 per year ($60 Value)
- DNA testing: $$4,800 per year (Add-on $400 Kit)
- Total estimated revenue: $230,880 per year
Operating Expenses:
- Rent and utilities: $94,416 per year
- Salaries and benefits: $150,000 per year
- Equipment maintenance and repairs: $3,000 - $5,000 First Year
- Marketing and advertising: $48,000 First Year / $24,000 Second Year
- Total estimated expenses: $295,413 - $297,416 First year
Projected Annual Profit:
- $466,080 (Total estimated revenue) - $295,413 - $297,416 (Total estimated expenses) = $200,667 - $168,664
Note: These projections are based on assumptions and industry averages. Actual results may vary depending on various factors such as location, competition, and market conditions.
Conclusion:
NSE Gym offers a comprehensive approach to health and fitness, providing a range of services to meet the diverse needs of our members. With a strategic location, and a focus on member satisfaction, we are poised for success in the competitive fitness industry. By executing a robust marketing strategy, delivering exceptional service, and maintaining operational efficiency, NSE Gym aims to become the premier destination for individuals seeking to transform their lives through fitness and wellness.
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