EXECUTIVE SUMMARY
N.A.L Estate (also referred to as “the Company”) provides affordable living solutions for individuals with lower
incomes through flexible housing and storage options. The Company is constructing a rental housing development
with 15 prefabricated homes powered by a solar system and a four-season RV campground with 10 sites.
Additional revenue streams include renting 20 mini-storage units, business space leasing, and the sale of natural
resources. The Company’s key strengths include targeting a high-demand market and maintaining low operational
costs to maximize operational efficiency. Located on a picturesque 153-acre property in Nelson, British Columbia,
N.A.L Estate is well positioned to capitalize on the high demand for affordable living in the area.
Problem: The affordable housing crisis is a significant issue in Nelson, BC, and across many regions, driven by
rising property prices and a lack of affordable rental options. As housing costs continue to outpace wage growth,
lower-income individuals, young professionals, and students struggle to find suitable accommodations within
their budget. This problem is exacerbated by high demand and limited supply, resulting in increased rental prices
and lower vacancy rates. Affordable, flexible housing solutions are critical to support the local workforce,
students, and seasonal workers who contribute to the community's economic vitality. Addressing this issue is
essential for fostering a stable and inclusive community, ensuring that all residents have access to safe and
affordable housing options.
The Opportunity: N.A.L Estate offers a compelling value proposition by providing affordable, flexible, and high-
quality housing solutions tailored for lower-income individuals, students, and seasonal workers in Nelson, BC. The
Company’s innovative approach combines prefabricated homes, secure mini-storage units, and a four-season RV
campground, all designed to meet the diverse needs of tenants. By including utilities in the rent of the
prefabricated homes and leveraging sustainable energy solutions, N.A.L Estate reduces overall living costs for
residents. Additionally, the strategic use of natural resources from the property and partnerships with businesses
like TELUS and Kootenay Firewood Ltd enhance revenue streams while supporting the community.
Market Size: The housing rental market in Nelson, British Columbia, and across
Canada is characterized by high demand and limited supply, leading to increased
rental prices and low vacancy rates. As of April 2024, Nelson's median home price
was approximately $695,065, reflecting a 6.1% month-over-month increase,
indicative of the ongoing pressure on housing affordability. Nationally, the Canada
Mortgage and Housing Corporation (CMHC) reports a record-low vacancy rate of
1.5% and an 8.0% increase in rent prices in 2023. This situation, where rent growth
outpaces wage growth, particularly affects lower-income renters, who face even
lower vacancy rates for affordable units. Similarly, the RV lot rental market in British
Columbia is experiencing high demand, with increased utilization of campgrounds
and RV parks as more individuals seek cost-effective living arrangements. The mini-
storage rental market is also growing, driven by factors such as housing downsizing,
increased urbanization, and the need for additional storage space by both
individuals and businesses. N.A.L Estate's strategic focus on providing affordable housing, RV camping sites, and
mini-storage units aligns well with these market trends, addressing the significant need for affordable
accommodation, especially among younger individuals and students in Nelson and the surrounding area.
Marketing and Distribution: N.A.L Estate's marketing strategy includes developing a strong brand identity,
optimizing digital marketing channels, and creating partnerships with local institutions and employers. Traditional
and online advertising campaigns, along with referral programs, move-in specials, and flexible leasing options, aim
N.A.L Estate Ltd is
registered as a
corporation in the
province of British
Columbia, Canada.
Ownership is held by
Hubert Mathes
(100%).
N.A.L. Estate Ltd Business Plan
6
to attract and retain renters. By prioritizing exceptional customer service and community engagement, N.A.L
Estate is positioned to meet the growing demand for affordable housing and enhance its market presence.
Target Market: N.A.L Estate targets seasonal workers, long-term renters, students, vacation-seekers, and
individuals with lower incomes who need affordable rental solutions. Seasonal workers, typically aged 20-40, seek
temporary accommodations aligning with their work seasons in tourism, agriculture, and outdoor recreation.
Long-term renters, including young professionals, lower-income families, and retirees, need stable housing with
essential amenities. Students from local institutions like Selkirk College require budget-friendly, secure housing
near their campuses, with flexible leases. Vacation-seekers look for reasonably priced short-term rentals with
comfort and easy access to attractions. Individuals with lower incomes, such as single parents and elderly
individuals on fixed incomes, need low-cost, quality housing with included utilities.
Competition and Competitive Advantages: N.A.L Estate faces competition from service providers, with
the most notable being Rosemont Mobile Home Park and Cottonwood Creek Community. Despite a highly
competitive field, N.A.L Estate has a significant advantage over other providersin the market. The Company offers
competitively priced housing for lower-income individuals, students, and seasonal workers, ensuring accessibility
for these key demographics. Flexible lease terms attract seasonal workers and students needing short-term
accommodations, while inclusive utilities reduce the overall cost burden for tenants. Furthermore, in-house
construction capabilities allow N.A.L Estate to manage development costs effectively, resulting in significant
savings that benefit tenants.
Objectives: The objective of this business plan is to secure a $1000,000 bank loan. The funding will be utilized to
complete the Company’s real estate development project, which includes developing 15 prefabricated homes to
rent, 10 RV sites to rent, and a mini-storage business that consists of 20 units to rent. In addition to serving as a
roadmap for management, the plan will show that:
• a significant market opportunity exists when analyzing the current market demands and competitive
landscape;
• the management team set in place is qualified to execute a well-thought-out operational, marketing, and
sales strategy, and
• the correct capital structure will allow for a long-lasting, profitable business.
N.A.L Estate’s financial model shows consistent growth over the next five years. By year five, plans call for the
Company to achieve $349K in annual gross revenue, with a net profit of $101K or approximately 29%.
N.A.L. Estate Ltd Business Plan
START-UP SUMMARY
The following tables detail the funding the business will need to bring the vision to reality. Start-up funding
includes all the expenditures, both start-up assets and start-up expenses, incurred before the Company launches
operations. The working capital element of the asset table represents the balance of cash at the beginning of
Month 1 of the financial projections.
Use of Start-up Funding Total Start-up Funding
Long-term Assets Total Amount Being Requested $1000,000
Property Acquisition $925,900 Total.
15 Prefabricated Homes & Site Preparation .
10 RV Sites with Shelters
20 Storage Units
Total Long-Term Assets $925,900 Start-up Funding Already Received
Total Funding Requirements $1,000,000
Investor Contribution $0
Current value of project $925,000
BUSINESS MODEL
N.A.L Estate is dedicated to providing affordable living solutions tailored for younger individuals with lower
incomes. Leveraging a unique market position, the Company offers a range of flexible and cost-effective housing
and storage options, aiming to meet the growing demand for affordable housing in the area. The business
activities of N.A.L Estate include providing rental housing through prefabricated homes, offering secure storage
solutions with 20 mini-storage units, operating a four-season RV campground with 10 sites, leasing space for
businesses to operate on the property, and selling natural resources such as wood, sand, and gravel harvested
from the property.
The Company’s strengths lie in an ability to target a high-demand market with significant affordability, engage in
three distinct business forms, adapt to various customer needs, maintain low operational costs, and operate
efficiently with minimal staffing.
To meet local demand, particularly from students at nearby colleges, N.A.L Estate plans to develop 15
prefabricated rental homes that will rent for $1,650 per month including utilities. The Company is developing a
solar system to supply 80-85% of the power needed for the homes, supplemented by propane and wood stoves,
and is considering adding a hydrogen generator for backup power, thus avoiding the need for extensive electricity
infrastructure. The RV campground sites will feature permanent shelters and rent for $700 per month plus
electricity, including water, sewage, and garbage pickup, with a minimum lease term of six months. The property’s
wood, gravel, and sand resources will provide additional revenue, with Kootenay Firewood Ltd renting space for
wood retailing. Unsellable wood will be used for heating homes.
Products and Services
N.A.L Estate offers a range of products and services designed to provide affordable and flexible living solutions for
younger individuals with lower incomes. The following is a listing of the types of products that are available
through N.A.L Estate.
• Single Houses: N.A.L Estate provides single-family homes with a living space of 700 square feet. These
homes are designed to be both comfortable and affordable, making them ideal for younger individuals or
small families. The rental price for these homes includes all utilities, ensuring a hassle-free living
experience for tenants. Each home is equipped with modern amenities and is designed to maximize space
and comfort.
• Four-Season Campground: The N.A.L Estate campground is designed to accommodate campers of all
kinds and sizes. It features full hookup sites that include water, sewage, and electricity, ensuring that
campers have all the amenities they need for a comfortable stay. Each site is equipped with a permanent
roof shelter, providing additional protection and comfort regardless of the weather conditions. This
makes the campground a perfect choice for year-round camping. The campground is ideal for those who
enjoy the freedom of RV living but still want access to essential services and a safe, reliable location to
live.
N.A.L. Estate Ltd Business Plan
10
MARKET ANALYSIS: HOUSING RENTAL MARKET1
The housing rental market in Nelson, British Columbia, and across Canada is characterized by high demand and
limited supply, leading to increased rental prices and low vacancy rates. In Nelson, the median home price was
approximately $695,065 in April 2024, reflecting a month-over-month increase of 6.1%.2
This trend is indicative
of the overall pressure on housing affordability in the region.
Nationally, the Canada Mortgage and Housing Corporation (CMHC) reports that the vacancy rate for rental units
is at a record low of 1.5%, with rent prices having increased by 8.0% in 2023. These conditions are driven by a
combination of high demand for rental housing and inadequate supply, creating competitive market dynamics.
The affordability challenge is further compounded as rent growth outpaces wage growth, particularly affecting
lower-income renters, who face even lower vacancy rates for affordable units.
RV Lot Rental Market
The RV lot rental market in British Columbia is similarly impacted by the overall high demand for affordable
accommodation. Campgrounds and RV parks in the region have seen increased utilization, especially as more
individuals seek cost-effective living arrangements amidst rising housing costs. Full-hookup sites with additional
amenities, such as those planned by N.A.L Estate, cater to this growing demand by offering an alternative to
traditional housing that still provides necessary utilities and comfort.
Mini-Storage Rental Market
The mini-storage rental market in Nelson and across British Columbia is experiencing growth driven by various
factors, including housing downsizing, increased urbanization, and the need for additional storage space by both
individuals and businesses. The CMHC highlights the continuous demand for storage solutions, with urban centers
seeing a significant uptake of mini-storage units due to space constraints in smaller living quarters and the growth
of e-commerce requiring business storage.
Overall, N.A.L Estate's strategic focus on providing affordable housing, RV camping sites, and mini-storage units
aligns well with current market trends and demands. The high cost of real estate and the significant need for
affordable accommodation, particularly among younger individuals and students, underscores the potential
success of their offerings in Nelson and beyond.
1 https://www.cmhc-schl.gc.ca/professionals/housing-markets-data-and-research/market-reports
2 https://www.honestdoor.com/cities/bc/nelson
N.A.L. Estate Ltd Business Plan
11
Property Management in Canada3
Apartment & Condominium Construction in Canada4
Property managers are responsible for overseeing operations at apartment complexes and rental properties.
Demand for these services tends to increase during economic downturns as more people turn to rent when
homeownership becomes less affordable. The industry has experienced growth driven by the residential real
estate market, characterized by declining rental vacancy rates due to sustained demand fueled by population and
employment growth, high mortgage rates, and elevated home prices. This trend has limited access to
homeownership, thus increasing the demand for property management services. Industry revenue has grown at
a compound annual growth rate (CAGR) of 0.9%, reaching $9.7 billion in 2024, with an expected 0.4% increase.
Homeownership remains a significant competitor, with rising home prices pushing more Canadians towards
renting, thereby benefiting property managers through higher rental rates and lower vacancy rates. Looking
ahead, the industry is expected to grow at a slower pace, with revenue projected to rise at a CAGR of 0.3%,
reaching $9.9 billion by 2029. Population growth and urbanization in Canada will continue to drive demand for
rental housing in major cities, although affordability concerns may arise. The adoption of technology will be
crucial, with the increased use of software platforms for rent collection, maintenance requests, and tenant
communication, further shaping the property management landscape. Moreover, investment in residential
housing construction has significantly boosted apartment and condominium construction in Canada. This growth
has been driven by record population increases due to immigration, resulting in a severe housing shortage,
especially in major urban centers. To meet the high demand, substantial investments have been made in
retrofitting and constructing multistory apartment buildings. Low interest rates and consistently low vacancy rates
have attracted investors, keeping the market robust even during the COVID-19 pandemic.
Since 2022, rising interest rates and inflation have further impacted residential construction trends. Despite these
challenges, industry revenue grew at an annual rate of 3.4%, reaching $54.3 billion in 2024. However, higher
interest rates are expected to slow the pace of apartment construction in the near future, making financing more
challenging. Labor shortages and increased costs will continue to strain contractors. Despite these hurdles,
population growth and urbanization will sustain demand for rental housing, with revenue projected to grow at a
slower annual rate of 1.9% to $59.7 billion by 2029. Pre-pandemic trends like low vacancy rates and strong growth
in renter households supported the construction boom, especially in major urban centers where high-rise
apartments became the fastest-growing building type. However, pandemic disruptions led to supply shortages
and increased material costs, with residential construction costs rising over 50% from 2020 to 2023. Higher
interest rates have made developers more cautious, slowing new apartment and condo projects. Rapid
immigration has further increased housing demand, with the population growing by 3.2% in 2023, largely driven
by temporary immigrants who prefer apartment living. This influx has also partially mitigated labor shortages in
the construction industry.
3
“Property Management in Canada.” 2024. IBISWorld. Obtained at https://www.ibisworld.com/.
4
“Apartment & Condominium Construction in Canada. 2023. IBISWorld. Obtained at https://www.ibisworld.com/.
N.A.L. Estate Ltd Business Plan
12
OPERATIONAL STRATEGY
Company Structure
N.A.L Estate Ltd is registered as a corporation in the province of British Columbia, Canada. Ownership is held by
Hubert Mathes (100%).
Location
N.A.L Estate is located at 4303 Highway 6, Nelson, British Columbia, V1L 6Z4, Canada. Nelson, British Columbia, is
a picturesque town located in the Selkirk Mountains along the West Arm of Kootenay Lake. Known for its natural
beauty, vibrant arts scene, and outdoor recreational activities, Nelson is an ideal location for N.A.L Estate to
provide affordable living solutions.
Nelson has a population of approximately 10,000 residents and serves as a regional business and shopping center.
The town's economy historically relied on forestry and mining but has diversified to include tourism, small
businesses, and the arts. The population growth in Nelson has been steady, reflecting its attractiveness as a place
to live and work.
Nelson offers a high quality of life with its blend of natural and urban amenities. The town is known for its safe,
community-oriented environment; although overall crime rates are slightly higher than the provincial average,
violent crime rates are significantly lower. The healthcare system is robust, with the Kootenay Lake Hospital
providing essential medical services.
5
Tourism is a vital part of Nelson's economy, attracting visitors from around
the world who come to enjoy the area's natural beauty and outdoor activities. The region is a year-round
destination for activities such as skiing, snowboarding, mountain biking, hiking, fishing, and boating. Whitewater
Ski Resort, located nearby, is famous for its excellent powder snow.
6
Nelson is celebrated as one of North America's premier small arts towns. The downtown area, particularly Baker
Street, features over 350 restored heritage buildings and is a hub for art galleries, theaters, and live music venues.
7
The town's lively arts scene contributes significantly to its unique charm and attracts creatives and tourists alike.
The town's demographic is diverse, with a mix of young
professionals, families, retirees, and students from Selkirk College.
This diversity enhances the community spirit and supports a range
of cultural and recreational activities. Nelson's mild climate and
beautiful scenery make it a desirable place to live and visit year-
round. Overall, N.A.L Estate's location at 4303 Highway 6 in
Nelson, BC, is strategically positioned to offer affordable housing
in a vibrant, naturally beautiful, and culturally rich community.
The high demand for housing, combined with Nelson's appeal as
a tourist destination and a hub for outdoor recreation, positions
N.A.L Estate for success in providing valuable services to both
residents and visitors.
5 https://britsincanada.ca/pros-and-cons-of-living-in-nelson-bc/
6 https://www.nelsonkootenaylake.com/plan/region/nelson
7 https://www.nelson.ca/488/About-Nelson
N.A.L. Estate Ltd Business Plan
13
Real Estate Development
N.A.L Estate acquired the property spanning approximately 153 acres February 2024.
The area has transitioned from an industrial and lumber industry focus to a popular tourist destination and
relocation spot for people from Vancouver and other large cities. The Company has already secured a highway
access permit (approved on April 23, 2024) and is awaiting approval for a water license. Building permits will be
filed once funds are available.
The construction timeline for the development is set to span one year. The site plan includes residential units,
with each unit featuring a 700 square foot living space on a 5,000 square foot lot. Excavation work has already
begun, and the Company is working with the local power supply company to extend electricity across the
property. Additionally, the property hosts a cell phone tower with a long-term rental agreement with TELUS,
generating $1,200 per month and rogers generating $720 a month in revenue.
The Company benefits from owning excavators and other equipment, allowing for in-house building preparation
and significant cost savings. The natural environment surrounding the property offers a serene and healthy living
experience, with abundant outdoor recreational opportunities, such as hiking, mountain biking, and skiing. N.A.L
Estate is well-positioned to cater to the growing demand for affordable housing in this prime location while
exploring additional revenue opportunities through the sale of natural resources and other ventures.
N.A.L. Estate Ltd Business Plan
14
Target Market
N.A.L Estate primarily targets seasonal workers, long-term renters, students, vacation-seekers, and individuals
with lower incomes who are looking for affordable rental solutions. Seasonal workers, typically aged 20-40, often
single or in small households, seek temporary and affordable accommodations that align with their work seasons
in industries such as tourism, agriculture, and outdoor recreation. Long-term renters, including young
professionals, lower-income families, and retirees, need stable and affordable housing with essential amenities
for extended periods. Students, particularly those enrolled in local institutions like Selkirk College, require budget-
friendly and secure housing close to their campuses, with flexible lease terms to match their academic schedules.
Vacation-seekers, including families and groups of friends, look for reasonably priced short-term rentals that offer
comfort and easy access to local attractions and outdoor activities. Lastly, people with lower incomes, such as
single parents, young families, and elderly individuals on fixed incomes, need low-cost, quality housing with
included utilities to minimize extra expenses. By catering to these diverse demographics, N.A.L Estate aims to
meet the housing demands in Nelson, British Columbia, and foster a supportive community environment for its
residents.
Acquired Property
RV Site Development
Storage Unit Development
Secure Funding
Prefabricated Home Development
Achieve $272K in Gross Sales
N.A.L. Estate Ltd Business Plan
15
BRANDING AND MARKETING
N.A.L Estate will strive to meet the following objectives as it accomplishes specific keys to success:
Goals
• Develop and maintain affordable housing solutions for seasonal workers, students, long-term renters, and
low-income individuals in Nelson, BC.
• Build strong relationships with local businesses, educational institutions, and residents through
community events and partnerships.
• Implement sustainable and energy-efficient practices across all properties to reduce operational costs
and appeal to environmentally conscious renters.
• Increase the number of rental units, including prefabricated homes and RV lots, to meet the growing
demand for affordable accommodation in the area.
• Provide exceptional customer service and maintain high standards of property management to ensure
tenant satisfaction and long-term retention.
• Utilize digital tools and platforms to streamline rental processes, enhance marketing efforts, and improve
the overall tenant experience.
• Explore additional revenue opportunities such as the sale of natural resources from the property and
expanding rental agreements with corporate partners.
Keys to Success
Strong Brand Positioning: Develop a clear brand identity that emphasizes affordability, community support, and
quality living environments.
8
Strategic Partnerships: Form partnerships with local businesses, educational institutions, and government
agencies to enhance credibility and expand reach.
9
Customer Service Excellence: Provide exceptional customer service, including timely maintenance and clear
communication, to ensure tenant satisfaction and retention.
10
Sustainable Practices: Incorporate sustainable and energy-efficient practices to reduce costs and appeal to
environmentally conscious renters.
Flexible Financial Options: Offer flexible lease terms and financial options to accommodate the varying needs of
renters.
Community Engagement: Engage with the local community through events and sponsorships to build a positive
reputation and attract renters through word of mouth.
Leveraging Technology: Utilize technology to streamline operations, enhance marketing efforts, and improve
tenant experiences through online applications, virtual tours, and digital marketing campaigns.
8 https://www.nelson.ca/488/About-Nelson
9 https://www.nelsonkootenaylake.com/plan/region/nelson
10 https://www.discovernelson.com/discover-nelson/visit/
N.A.L. Estate Ltd Business Plan
16
Marketing Campaign
N.A.L Estate's market strategy begins with comprehensive market research to understand the demographics,
preferences, and needs of target audiences, including seasonal workers, long-term renters, students, vacation-
seekers, and low-income individuals in Nelson and surrounding areas. Utilizing surveys, focus groups, and data
analytics, the company gathers valuable insights to inform its approach. N.A.L Estate focuses on developing a
strong brand identity that emphasizes affordability, community, and the natural beauty of its location. The crafted
messaging highlights unique selling points such as flexible lease terms, inclusive utilities, proximity to outdoor
recreational activities, and a supportive living environment, ensuring the Company meets the specific needs and
preferences of the diverse target markets.
Overall, marketing will be done through the following media:
DIGITAL MARKETING
• Website Development: Create a user-friendly, mobile-responsive website that showcases the property,
amenities, and rental options. Include high-quality images, virtual tours, and detailed information on each
unit type.
• Search Engine Optimization (SEO): Optimize the website with relevant keywords to improve search engine
rankings. Focus on terms like “affordable housing in Nelson BC,” “student rentals Nelson BC,” and
“seasonal worker accommodation Nelson BC.”
• Content Marketing: Start a blog featuring articles on local attractions, moving tips, housing trends, and
resident testimonials. This will drive traffic to the website and establish N.A.L Estate as an authority in the
local rental market.
• Social Media Marketing: Utilize platforms such as Facebook, Instagram, and LinkedIn to engage with
potential renters. Share regular updates, success stories, community events, and special offers. Use
targeted ads to reach specific demographics such as students and seasonal workers.
LOCAL PARTNERSHIPS & COMMUNITY ENGAGEMENT
• Educational Institutions: Partner with Selkirk College and other local educational institutions to promote
N.A.L Estate as a preferred housing option for students. Offer discounts or referral bonuses for students
who sign leases.
• Local Employers: Collaborate with businesses and industries that employ seasonal workers to provide
information about affordable housing options. Create referral programs to incentivize employers to
recommend N.A.L Estate to their employees.
• Community Events: Sponsor and participate in local events and festivals to increase brand visibility. Host
open houses and community gatherings to build relationships with local residents and businesses.
ADVERTISING CAMPAIGNS
• Traditional Media: Use local newspapers, radio stations, and community bulletin boards to advertise
rental openings and special promotions. Highlight the unique benefits of living at N.A.L Estate.
• Online Advertising: Invest in pay-per-click (PPC) advertising on Google and social media platforms to
target specific audiences based on demographics, interests, and online behavior.
N.A.L. Estate Ltd Business Plan
17
• Email Marketing: Build an email list of potential renters and send regular newsletters with updates,
promotions, and community news. Personalize emails to address the specific needs and preferences of
different target segments.
INCENTIVES & PROMOTIONS
• Referral Programs: Implement a referral program that rewards current residents for referring new
tenants. Offer incentives such as rent discounts or gift cards.
• Move-in Specials: Provide move-in specials such as reduced rent for the first month, waived security
deposits, or free utilities for a limited period.
• Flexible Leasing Options: Offer flexible lease terms to accommodate the needs of seasonal workers and
students. Provide short-term and long-term rental options with customizable lease lengths.
CUSTOMER SERVICE & RETENTION
• Resident Experience: Focus on providing exceptional customer service to create a positive living
experience. Address maintenance requests promptly and foster a sense of community among residents.
• Feedback and Improvement: Regularly collect feedback from residents through surveys and suggestion
boxes. Use this feedback to make improvements and address any concerns.
• Resident Events: Organize community events such as barbecues, holiday parties, and outdoor activities
to build a strong sense of community and encourage long-term residency.
N.A.L. Estate Ltd Business Plan
LOCAL COMPETITIVE ANALYSIS
The real estate rental market in Nelson, British Columbia, is characterized by high demand and substantial rental
prices, typically starting at $2,000 per month for homes. Current listings show that a one-bedroom apartment can
cost around $3,709 per month, while a three-bedroom condo can reach up to $10,924 per month. More
affordable options, such as shared housing or rooms, range from $500 to $850 per month. Apartments and
condos generally range from $3,546 to $5,951 per month for one-bedroom units and $2,150 to $3,546 for two-
bedroom units. RV park lot rentals, which include full services, typically range from $700 to $1,000 per month
depending on amenities and location.
11
Competitors such as Rosemont Mobile Home Park and Cottonwood Creek Community offer lower-cost housing
options. Rosemont Mobile Home Park provides mobile home rentals aimed at budget-conscious renters,
emphasizing basic amenities and community living. Cottonwood Creek Community offers a mix of mobile homes
and small apartments, focusing on affordability and a strong sense of community. These competitors cater to
those seeking affordable and supportive living environments.
12
Rosemont Mobile Home Park
900 W Gore St. Nelson, BC V1L 6Z6
Rosemont Mobile Home Park in Nelson, BC, offers mobile home rentals that serve as a more affordable housing
option compared to traditional homes and apartments in the area. This competitor targets residents seeking
budget-friendly living solutions with essential amenities, making it attractive for those looking to minimize their
housing costs. Rosemont Mobile Home Park emphasizes affordability and a community-focused living
environment, providing a practical choice for lower-income individuals and families.
Cottonwood Creek Community
2428 Ymir Rd, Nelson, BC V1L 6Z2
Cottonwood Creek Community, also located in Nelson, BC, provides a mix of affordable rental housing, including
mobile homes and small apartments. This community emphasizes a close-knit living experience, offering essential
amenities at lower price points than standard rental homes in Nelson. Cottonwood Creek Community's
competitive edge lies in its strong sense of community and lower rental costs, catering to residents who prioritize
both affordability and a supportive living environment.
Competitive Advantages
o Affordability: N.A.L Estate offers competitively priced housing aimed at lower-income individuals, students,
and seasonal workers, ensuring accessibility for these key demographics.
o Flexible Leasing Options: The provision of flexible lease terms is particularly attractive to seasonal workers
and students who require short-term accommodation solutions.
o Inclusive Utilities: Utilities included in the rent reduce the overall cost burden on tenants, making N.A.L
Estate an attractive option for cost-conscious renters.
o Additional Revenue Streams: Hosting a cell phone tower with a long-term agreement with TELUS generates
an additional $1,720 per month, supporting financial stability.
o In-House Construction Capabilities: Owning construction equipment allows N.A.L Estate to manage
development costs effectively, resulting in significant savings that benefit tenants.
11 https://rentberry.com/ca/apartments/s/nelson-bc-canada
12 https://www.zumper.com/rent-research/vancouver-bc
SWOT ANALYSIS
The following is a listing of the key strengths and weaknesses of N.A.L Estate Ltd, as well as the opportunities and
threats that exist within the marketplace.
STRENGTHS
• N.A.L Estate offers competitively priced housing options, making it accessible for lower-income
individuals, students, and seasonal workers.
• The Company provides flexible lease terms, which are attractive to those needing short-term
accommodations, such as seasonal workers and students.
• By including utilities in the rent, N.A.L Estate reduces the overall cost burden on tenants, making
the rental experience more affordable and convenient.
• Hosting a cell phone tower with a long-term agreement with TELUS generates an additional $1,200 + $720
per month, providing a steady and diversified income stream.
• Ownership of construction equipment allows N.A.L Estate to manage development costs
effectively, resulting in significant savings and better control over construction timelines and
quality.
W
WEAKNESSES
• The real estate rental market requires a significant upfront investment for property acquisition
and development. Despite owning construction equipment, the initial capital outlay remains
substantial.
• Navigating the regulatory landscape, including securing necessary permits and complying with
local building codes, can be time-consuming and costly, potentially delaying projects.
• A portion of the target market consists of seasonal workers, whose demand for housing can
fluctuate based on employment opportunities and economic conditions.
O
OPPORTUNITIES
• There is a rising demand for affordable rental housing in Nelson, driven by high property prices
and an influx of people moving from larger cities.
• The Company can explore developing additional rental units, such as more prefabricated homes
and RV lots, to increase its market share and revenue streams.
• Implementing sustainable and energy-efficient building practices can attract environmentally
conscious tenants and reduce long-term operational costs.
• Building strong relationships with local businesses and educational institutions can enhance the
Company's reputation and attract more tenants.
THREATS
• The rental market is sensitive to economic conditions. Economic downturns, rising interest rates,
or high inflation can reduce tenant affordability and demand for rental properties.
• Changes in zoning laws, building codes, or rental regulations can impact the development and
operation of rental properties, potentially increasing costs and complicating compliance.
• Natural disasters pose risks to the physical infrastructure of rental properties.
• The presence of established competitors like Rosemont Mobile Home Park and Cottonwood Creek
Community, which offer affordable housing options, intensifies market competition.
N.A.L. Estate Ltd Business Plan