MyTresor

Robinhood for Gold - Argor Heraeus backed, 3x founder, raising pre-seed round

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MyTresor operates a gold trading platform that combines all the benefits of the gold ETF, futures and the physical bars market while eliminating all their disadvantages, by offering clients the ability to trade physically allocated gold. Our product targets a Total Addressable Market of $712 B in the United States alone.

See our pitch here:
https://www.loom.com/share/945a8f333531424994b967221d9e55a1?sid=84ec0e98-ce2e-4977-a861-a0cc37395101

The Problem 
  • Its no secret that the market for gold is tremendous. Especially in the ETF space, where we have seen a 168% growth in the last 8 years or, if you will a $3.5 B trade volume per day.
  • However there are still issues with that and not everyone wants to touch gold ETFs. They are easy to trade, but the biggest issue is: Clients are not granted custody of their gold & the investment is uninsured
  • Holding physical gold bars has their own host of issues. For example, dealers cannot avoid charging high commissions due to the supply chain from mint to dealer, it is difficult to trade physical bars, if you do buy and hold physical gold, where are you going to store it? Does it really exist? Is it fully insured? All of these are common issues for investors that I have been following closely over the years. 

 Solution
  • We are solving the shortcomings for both ETFs and the physical bars market by offering a fully insured solution that offers direct custody of all gold bars identifiable by existing serial number, offering high liquidity and easy trades, and we are entirely removed from the financial system meaning no counterparty risk.
  • So finally we are bringing a one stop shop or where investors can come onto our platform, purchase their gold, store it with us, and trade it however they like, algorithmic trading backed by physical gold, the possibilities are up to the client

Background
  • But for the purposes of this we’re not coming at this industry blind. We have world leading strategic partners, including Argor-Heraeus which is among the most prominent Swiss precious metals refineries for cash and gold liquidity, MORO- my family business that has been the biggest gold bullion retail trader in Southeastern Europe for the past 30 years 
  • To solve for all of the problems that we know first hand. So we’re going at this lightspeed we know exactly what we need to do in order to scale up and build up MyTresor and make it widely accessible 
Victoria Moro, CEO
•Victoria Moro is Vice-President in her family company MORO, a 30 year experienced gold bullion dealer with strong ties to Swiss Mints like Argor-Heraeus and PAMP 
•She has 8 years of executive leadership experience in the gold industry 
•Victoria helped scale MORO to an annual revenue of EUR 400 million from EUR 43 million over a two year period

Aida Fazylova, COO
• Founder and CEO of XOR, an HR tech company that uses AI and chatbots to optimize recruiting efforts
•She has 7 years experience leading XOR and has helped 300+ companies (including Cisco, McDonalds, MARS, Krafts Heinz, MOL Group, Exxon Mobil, etc) improve talent diversity and hiring efficiency

Value Proposition

MyTresor is seeking to raise $500K at a $7.5 million valuation, offering investors a 6.67% equity stake. 

With projected net profits of $55.7 million in 2028, an investment of $500K could potentially return over $3.7 million, representing a 7.4x return on investment and an approximate 49.5% IRR in just 5 years. This exceptional growth opportunity is driven by our innovative gold trading platform and a rapidly expanding $712 billion total addressable market.

Additionally, here's a table depicting the potential investment returns over a 6-year period

 This here is an overview of our startup and unlike many other gold businesses that act as a store front where its easy to buy we’re looking to build long term relationships with clients and offering them absolutely best in class prices for purchase and resale. We also understand how to build trust in the gold market and offer clients a gold solution that that will seek to connect the ETF and physical market to bring the best of both to clients. 
 
This is a very quick overview, and youre going to have tons of questions- but I want to answer all of them so lets get together, meet for an intro call or in person and I would love to talk you through it in more detail and see if it’s a fit. I look forward to it.  
 
Victoria Moro 
[email protected]
 



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