My Mindful Kitchen

My Mindful Kitchen is where mindfulness meets environmental consciousness to empower parents to make better food choices that not only nourishes the body but the well-being of their children’s future and the planet. I am looking to raise 75K to produce a course that promotes a deep understanding of the connection between personal well-being, social responsibility, and sustainability while also helping families to save substantial money on groceries.

Mindful Foodie Definition: A mindful foodie makes intentional and planet friendly food choices, deriving emotional happiness from the impact on their own health, caring for others, and protecting the planet. They establish a joyful connection with food, saving money, aligning with their values, and feeling empowered to address challenges like combating hunger and climate change. This mindful approach fosters goodness, promoting their well-being on a physical and emotional level while making positive contributions to the world outside their kitchen.

Problem: Similar to public health campaigns promoting smoking cessation or seat belt usage, the time has come to normalize the reduction of food waste. A staggering 30-40% of all food produced in the country goes uneaten, ending up in landfills and emitting methane—a greenhouse gas 20 times more potent than carbon dioxide, significantly contributing to climate change. Food waste is not only an environmental concern but also ties into social and economic issues. Unfortunately, household food waste, the primary contributor to landfills, often receives insufficient attention in waste reduction efforts. While progress is made in the supply chain, home-based solutions are frequently overlooked. Addressing household food waste is critical, given the influential role parents play in shaping their kid's values.

Solution: Empower parents to instill a respect for food in today's youth, shaping future farmers, teachers, chefs, and environmental stewards. This generation can advance a sustainable and resilient food system. By emphasizing the importance of respecting food and making mindful choices in our children, we establish the groundwork for substantial change.

Product: The MMK Method: A 90-Day Path to Becoming a Mindful Foodie a is an online course focused on the profound link between mindfulness and food choices, it educates through awareness and practical techniques. This program promotes a deep understanding of the connection between personal well-being, social responsibility, and sustainability while also helping families to save substantial money on groceries. By guiding individuals to align their approach to food with values, it facilitates gradual changes that benefit the body, mind, and soul.

Design: The course is structured in an email drip format and delivered first thing in the morning three times a week. Each email centers around a mindful foodie topic, presented through diverse formats, including written content, videos, downloads, and audio segments. Although skipping ahead is restricted, participants have the flexibility to revisit previous topics at any time. This approach guarantees the receipt of manageable, bite-sized information in a pleasant and engaging manner. Additionally, participants have access to the content already viewed forever. There are 4 Modules to the course: Module 1: Introduction & Gaining Awareness, Module 2: Organizing & Storing, Module 3: Planning & Shopping, Module 4: Cooking & Loving Leftovers. The purchase price of the course will be $199.

Target Market: Although our primary target audience is well educated moms between the ages of 30-45. While they aspire to environmental protection, they seek guidance on where to begin. Community, public perception, and adherence to social norms are highly valued.

Competitive Landscape:  Our research indicates a unique absence of courses that specifically address the issue of food waste through mindfulness. Existing solutions often frame consumer involvement as a "food waste challenge," potentially discouraging participation.

The MMK Method Approach Differentiators:
1) The concept of being a "Mindful Foodie" emphasizes the importance of incorporating mindfulness into one's approach to food choices and consumption, with a focus on personal, familial, economic, and environmental impact.
2) The course offers a distinctive approach, emphasizing mindfulness to engage participants in a positive and effective manner, distinguishing it from others in the field.
3) The “Teach the Teacher” approach gives parents the tools to start meaningful conversations on values, respect for food, economics, helping others, and environmental protection with their children.

About the Founder: Janet Irizarry

Janet's career has seamlessly blended the worlds of food and education. As a former restaurant owner with a master’s degree in education, she holds a teaching position at the prestigious Culinary Institute of America. Janet extends support to hospitality professionals through a dedicated networking group and is fervently committed to preserving the planet. Her venture, My Mindful Kitchen, is a testament to her deep love for food and dedication to helping others and a creating a sustainable future.

Company Status: My Mindful Kitchen is a dynamic startup laying the groundwork for success. While currently pre-revenue, our active social media following, and strategic marketing have fostered engagement and grown our email list. With the program already in production and a clear roadmap laid out, we offer investors a unique entry point into an innovative venture poised for significant growth. Seeking strategic partnerships, we aim to transition into a revenue-generating enterprise with a strong foundation and long-term potential.

Financing Ask & Use of Funds:
We are seeking 75K in financial support. To maximize impact, we aim for a high-quality and engaging product. This necessitates a strategic investment in production and marketing to effectively reach and satisfy our target audience. The funds will be allocated to key areas: professional script writing, video production, editing, support staff compensation, and advertising and marketing efforts. This allocation will ensure that it resonates our market niche.

Thank you!