THE PERFECT MATERNITY UNDERWEAR
Be Fully Absorbed in Motherhood.
OUR NEW LINE OF ECO-FRIENDLY DISPOSABLE MATERNITY UNDERWEAR.
Mumdies Maternal Underwear are eco-friendly, disposable absorbent underwear for pregnancy and postpartum. The eco-friendly Mumdies lining absorbs labour fluids and postpartum bleeding so you can feel confident, comfortable and cared for. Mumdies are made to fit moms of all shapes and sizes - comfortable and stretchy with a V-shaped waist to fit every growing and shrinking belly. Mumdies are made with a bamboo cotton blend which allows them to be gentle on the environment and gentle on Moms.
DESIGNED BY AN EXPERT DOULA
Mumdies are designed to bring comfort and femininity back to the early stages of motherhood. We want to care for mother’s , so they can care for their newborns.
A COMFORTABLE POSTPARTUM
Every new mother should be able to lay in bed and breastfeed her newborn baby without worrying about leaking or being uncomfortable. We have created a solution to this problem that is feminine, effective and healing - one that, finally, puts Moms first!
Market Research
There is a significant gap in the market for undergarments that support women during their most sensitive times (ie: in labour and after birth). There are very few options for women on the market that are functional, supportive and comfortable. The postpartum industry has not yet evolved past pads and mesh underwear and I find my clients struggle just to fit into these and feel good.
Sales and Marketing
The target market for Mumdies is a woman who is currently pregnant or postpartum. She is between the ages of 25-45 years old. You will find that she lives in the city and/or suburb, she is also an Amazon Prime lover. She is also a working Mom, possibly self employed but can also work for a company as well
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