Today, underwear makes up 4% of womenswear products currently retailing online across the US and UK markets combined. This may seem small, but on a global scale lingerie is expected to hit $325.36 billion by 2025 according to Allied Market research, making that 4% worth owning. My lingerie company Msbunbuns has unlimited potential.
The demand for size inclusivity, as appetite for plus size lingerie continues to grow. Google searches for the term continued to grow over 2019. Currently hitting its peak as February rolls around with consumers potentially looking for size-inclusive lingerie for Valentine’s Day. Men tend to feel intimidated when walking into a lingerie store. Utilizing the influencers on Instagram as a way to connect. I have an app already on Apple that already stands out. I've created an Augmented Reality (AR) app for lingerie. This will allow you to see exactly what you're wearing. An estimated 75% of women are wearing the wrong bra size and with the rise of digitally native entrants to the market, brands are placing an invested interest in online fitting services. Diversity and inclusivity within lingerie will also continue to be of importance with these cohorts, demanding a reassessment of the traditionally sexualized imagery of the industry. I also wanna do a subscription service for bras and underwear. Every 60 days you'll have the ability to receive new bra and panties.
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