When Casey Moyer co-drives the LAP Motorsports GT4 Mustang in the IMSA 4 hour Michelin Pilot Challenge, at Mid Ohio Sports Car Course, June 5-7, there are estimated to be over 75,000 in attendance. a few weeks later, there could be as many as 100,000 at the Watkins Glen IMSA race. Both races will be live streamed and broadcast on NBC Peacock, making them premiere promotional opportunities.
IMSA has been experiencing an increase in attendance & viewership this season, so the time to take maximum advantage of a promotional opportunity like this couldn't be better.
www.imsa.com/news/2026/04/02/imsas-upward-trajectory-continues-in-2026-with-record-sebring-crowd-and-continued-audience-growth/
- Dynamic Brand representation, lap after lap, on track.
- Exposure to live stream & TV audience in a major professional motorsport event.
- One-on-one client/investor engagement as fans are invited to see the cars up close during the pre-race grid walk, autograph session.
- Additional face-to-face interaction in the vendor area and while fans stroll through the open paddock.
Ready to Ask For Funding for your company?
Post a Funding Request