Cindi’s Creations LLC
Location: 44220 Riverview Ridge Dr., Clinton Township, Michigan 48038
Founder: Cynthia J. Crorey
Business Type: Limited Liability Company (LLC)
Product Focus: Unique, one-of-a-kind products
Executive Summary
Cindi’s Creations LLC is soliciting financial backing to introduce two new products Patent Pending 29/923,181- CDY-154-A
1. Mouse Trap Alert
2. Rat Trap Alert
Business Description
Cindi’s Creations LLC was formed as a woman owned Limited Liability Company to offer unique one of a kind products. My husband designs product and helps with development. He worked in for Robotics Company for 35 years with over 50 patents took an early retirement in 2000, then started Crorey Builders with 7 patents sold in 2002, in 2002 started Choose Friendship Company (Craft toys) with 17 patents and trademarks sold 2020.
New Products
Mouse Trap Alert and Rat Trap Alert
Mouse Trap Alert and Rat Trap Alert prevents finding unpleasant smells and gives you an audible alert that lets you know the moment that the trap has been tripped. You simply side the Mousetrap alert onto a wooden trap , bate the trap and turn the switch ON and your ready to go. When the trap is set off the alarm will sound off for six minutes and after six minutes it will reset for eight hours and then after eight hours will sound off six minutes and repeat the cycle until turned off.
Funding Request
Cindi’s Creations is asking for $300,000.00 for equity ownership in Cindi’s Creations LLC. or purchase of 100% of Cindi’s Creations LLC for $150,000.00 with a 5% royalty on products.
The funding proceeds will be used for the following purposes:
· Engineering
· Rat Trap Alert tooling and prototype
· purchase inventory
· Shipping and Handling
· Warehousing
· website
· Sales and Marketing
· Staffing
The purchase of 100% of Cindi’s Creations LLC includes:
· Engineering
· Mouse Trap Alert tooling
· Mouse Trap Alert and Make a Safe Wish Candles inventory
· www.cindiscreations.com website
. Itelectual property
Market Data
The United States pest control industry was estimated to have a market value of over 26.2 billion U.S. dollars in 2023. From
24Chemical Research: "Mousetrap Global Market Insights 2023, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type"
The Mousetrap Global Market size is expected to reach USD [between 540 million and 720 million] by 2030, growing at a compound annual growth rate (CAGR) of [between 4% and 6%] from 2023 to 2030.
Here's a breakdown of the market size and growth estimates:
- Market size in 2023: Estimates vary slightly depending on the source, but it's generally between USD 460 million and 510 million.
- CAGR: Different market research firms have slightly different growth projections, but the consensus falls within the range of 4% to 6%. This indicates a steady and consistent growth for the mousetrap market over the next seven years.
Factors driving the growth:
- Increasing urbanization: As more people move to cities, the demand for effective rodent control solutions rises. Mousetraps remain a popular and affordable option for many urban dwellers.
- Growing awareness of health risks: Rodents can carry various diseases, and people are becoming increasingly aware of the health risks associated with rodent infestations. This awareness fuels the demand for rodent control measures, including mousetraps.
- Limited effectiveness of alternative solutions: While alternative rodent control methods like ultrasonic devices and poison baits exist, they often have limitations. For example, ultrasonic devices may not be effective in all settings, and poison baits can pose risks to pets and other wildlife. Mousetraps, when used responsibly, offer a targeted and effective solution.
Market segmentation:
The Mousetrap Global Market is segmented based on various factors, including:
- Type: Snap traps, live traps, glue traps, electronic traps, smart traps, etc.
- Application: Mouse, rat, mole, gopher, etc.
- Distribution channel: Online retailers, brick-and-mortar stores, hardware stores, etc.
- Region: North America, Europe, Asia Pacific, Latin America, etc.
Despite these challenges, the Mousetrap Global Market is expected to remain stable and experience moderate growth over the next seven years. The increasing demand for effective and affordable rodent control solutions, coupled with the limitations of alternative methods, will likely continue to drive market expansion.
Marketing Strategy:
- Amazon Sales:
- Selling Mouse Trap Alert for $9.95 and Rat Trap Alert for $13.95 on Amazon.
-
- Customers often check Amazon for product pricing, so competitive rates here are crucial.
-
- Retailer Pricing:
- Offering a Manufacturer's Suggested Retail Price (MSRP) of $8.95 for MTA and $9.95 for RTA to retailers.
-
- Providing retailers with a lower MSRP than Amazon's prices can encourage them to buy.
Here are several reasons for purchasing a Mouse Trap Alert or Rat Trap Alert:
1. Smell Prevention:
· Avoid unpleasant odors in your home caused by capturing decaying rodents . The alert system prevents you from discovering trapped rodents by smell, ensuring a more pleasant living environment.
2. Commercial Use:
· In warehouses, grocery stores, or restaurant food storage areas, preventing rodent odors from permeating onto other foods is essential for hygiene and maintaining product quality.
3. Convenience in Hard-to-Reach Places:
· Checking traps in inconvenient locations such as attics, ceiling tiles, crawlspaces, etc., can be challenging and time-consuming. The alert system eliminates the need for manual checks by providing immediate notification when a trap is triggered.
4. Secondary Homes and Temporary Residences:
· For secondary homes like high-rise apartments or condos that are only occupied temporarily. It alerts neighbors and management to retrieve trapped rodents before they decay and cause unpleasant smells. In high-rise buildings rodents can enter through sewer systems and toilets up as high as a penthouse, the alert system helps prevent rodent infestations from escalating unnoticed.
5. Rodent Evacuation:
· The audible alert, causing other rodents to evacuate the premises upon activation, thereby reducing the likelihood of further infestations.
Overall, the Mouse Trap Alert and Rat Trap Alert offer convenience, odor prevention, and early detection capabilities, making them essential tools for both residential and commercial rodent control.
Target Customers:
· Hardware Store, Home Depot 2009, Lowes 1746, Menards 336, Ace Hardware 4,943, etc.
· Grocery Stores, Kroger’s1,270, Public’s1,399, Walmart 4,717, Target 1,948, etc.
· Individuals, Website, Amazon, etc.
Amount of Stores
Home Depot 2,009
Lowes 1,746
Menards 336
Ace Hardware 4,943
Kroger’s 1,270
Public’s 1,399
Walmart 4,717
Target 1,948,
Total Stores 18,368
Potential retail sales if every store sold 240 units per year at an average retail price of $10.50
18,368 stores x 240 units/yr.=4,408,320 x $10.50 =$46,287,360.00
Selling to stores at a 40% Success Rate
Selling 40% of product 18,368 stores=7,347
Selling 20 per month x 12 months = 240/yr
Total number of unit sold per year =1,763,280
Profit per unit = $2.00
Profit per year__________________= $3,526,560.00
Selling to stores at a 20% Success Rate
Selling 20% of product 9,184 stores =3,673
Selling 20 per month x 12 months = 240/yr
Total number of unit sold per year =881,520
Profit per unit = $2.00
Profit per year__________________= $1,763,040.00
Selling to stores at a 10% Success Rate
Selling 10% of product 18,368 stores=1,837
Selling 20 per month x 12 months = 240/yr
Total number of unit sold per year =440,832
Profit per unit = $2.00
Profit per year__________________= $881,664.00
Selling to stores at a 1% Success Rate
Selling 1% of product 18,368 stores =184
Selling 20 per month x 12 months =240/yr
Total number of unit sold per year =44,160
Profit per unit = $2.00
Profit per year__________________= $88,320.00
This does not include products sold on internet which is much more profitable .
Manufacturing Cost
Mouse Trap Alert
20k -$1.68
500k- $1.26
Rat Trap Alert
20k -$1.88
500k- $1.45
As quantity increases cost will come down
MSRP:
Mouse Trap Alert $8.95
Rat Trap Alert $9.95
Wholesale:
Mouse Trap Alert $3.99
Rat Trap Alert $4.99
Regards,
David Crorey
44220 Riverview Ridge Dr.
Clinton Township, Michigan 48038