Morningstar Media Group LLC

Morningstar Media Group LLC is a Christian Entertainment production Company that is one of three units. The Film Division, Morningstar Media, the Theatre Division Morningstar Theatrical, and the Music & Publishing Division Morningstar Music Group. Our focus is on a Christian world viewpoint by providing entertainment through immersive  stage productions, film, and music projects. We believe that our properties fulfill the great commission of Jesus Christ. We are also excited to announce that in 2020 we are starting an advertising and video commercial business where we can shoot music videos, political ads, documentaries, and other social media content. Led by CEO Eric Christopher Jones and COO Lea Jones, they have worked with the best theatre and film companies throughout Houston.

Two Projects for 2024

Fired! The Musical coming to Playhouse 46. The show is making it;s world premiere at the New Works Festival. It's a madcap rock musical comedy about a corporate downsizer who gets an inheritance from his late mento only to give away 10 million dollars to ten people before his 31st Birthday on New Year's Eve. The show will make it's Off-Broadway debut as a Two 29 Hour Readings. 

25 SONGS OF CHRISTMAS STRATEGIC PLAN 2024
Expanding on Revenue Generation for the "25 Songs of Christmas LIVE Concert
and Immersive Experience;
To achieve a revenue target of $1 million for the "25 Songs of Christmas LIVE Concert
and Immersive Experience," a comprehensive strategy is required. The revenue
generation plan encompasses various income streams, strategic pricing, and
promotional efforts. Here's a detailed breakdown of how this ambitious revenue goal
can be realized:
1. Ticket Sales:
 Pricing Strategy:
o Offer tiered ticket pricing to cater to different budget levels and
preferences. This can include general admission, VIP packages, and
family/group discounts.
o Utilize dynamic pricing based on demand, ensuring that prime seats
command a premium while optimizing revenue from all available seats.

 Sales Channels:
o Sell tickets through multiple channels, including the event website, third-
party ticketing platforms, physical ticket outlets, and on-site sales during
"Christmas In July."
2. Immersive Experience Admission:
 Pricing Strategy:
o Separate pricing for the immersive experience during the day and concert
performance in the evening.
o Offer bundled tickets for both experiences at a discounted rate,
encouraging attendees to enjoy the full day.

 Upselling Opportunities:
o Provide opportunities for guests to upgrade their immersive experience
with premium add-ons such as backstage tours, exclusive photo sessions,
or merchandise packages.

3. Merchandise Sales:
 Set up dedicated merchandise booths throughout the event venue to sell
branded merchandise related to the "25 Songs of Christmas" theme, including
apparel, music, collectibles, and souvenirs.

 Implement upselling tactics by offering exclusive merchandise bundles at
discounted rates when purchased with tickets.
4. Food and Beverage Sales:
 Collaborate with local food vendors and set up food stalls within the event area,
offering a variety of holiday-themed refreshments and drinks.
 Implement strategic pricing to maximize per capita spending while ensuring
affordability.
5. Sponsorship and Partnerships:
 Attract corporate sponsors and partners who align with the event's theme and
values.
 Offer customized sponsorship packages that include branding opportunities,
product placements, and exclusive access to VIP areas.
 Seek partnerships with local businesses for cross-promotions and joint marketing
efforts.
6. Livestream Access:
 Offer paid access to a high-quality livestream of the concert performance for
attendees who cannot attend in person.
 Promote the livestream as a convenient option for those unable to travel or
secure physical tickets, both nationally and internationally.
 Set competitive pricing for livestream access, taking into account the global
audience.
7. Christmas In July Promotion:
 Create a buzz around the event by launching ticket sales during the "Christmas
In July" promotional period.
 Offer early-bird discounts, exclusive merchandise, and bundled ticket packages
during this period to incentivize early ticket purchases.
8. Marketing and Promotion:
 Develop a robust marketing campaign that spans various platforms, including
social media, email marketing, paid advertising, and influencer partnerships.
 Leverage the viral press kit and engage in media outreach to generate buzz and
coverage leading up to the event.

 Utilize data analytics to track marketing ROI and make real-time adjustments to
optimize promotional efforts.
9. Community Engagement:
 Engage with the local community to build anticipation and support for the event.
 Host pre-event activities, such as meet-and-greets with performers, holiday-
themed contests, and charity initiatives, to foster a sense of community
involvement.
10. Post-Event Sales and Merchandising:
 Capitalize on post-event merchandise sales through online channels, allowing
attendees and fans who missed the event to purchase souvenirs.
 Release event recordings, photo packages, and commemorative items for sale to
extend revenue beyond the event date.
By strategically implementing these revenue-generating initiatives and continuously
monitoring performance, the "25 Songs of Christmas LIVE Concert and Immersive
Experience" can confidently aim to achieve its revenue target of $1 million while
providing attendees with an unforgettable holiday celebration.