MoonRoc Studio

MoonRoc Studio is a specialty retail store that offers a wide range of high-quality, handcrafted home decor items, jewelry, home fragrances, all-natural and eco-friendly hand-poured candles, and unique leather handbags.  My mission is to create and offer sustainable, luxurious products that enhance the living spaces and lifestyles of my customers while supporting local artists and fostering a vibrant community of artisans. 

I'm currently operating an e-commerce store, but plan to transition to a hybrid business model combining both physical retail and e-commerce. The physical storefront, which will be located in a high-traffic area on/around the Square in downtown Murfreesboro, will serve as the primary sales channel and community hub. Our e-commerce platform complements the in-store experience, providing customers with the convenience of online shopping and broadening our reach beyond the local community.

 We focus on producing and sourcing products that are sustainable, eco-friendly, and of the highest quality. By maintaining a transparent and efficient supply chain, we will ensure that our offerings are not only beautiful and durable but also ethically made. Our commitment to sustainability extends to our packaging and business operations, minimizing our environmental footprint.

Our product line includes Home Decor: Handcrafted items such as wall art, sculptures, and decorative pieces that bring unique character and charm to any space, Jewelry: Unique, handmade pieces using sustainable materials, designed to complement a variety of styles, Home Fragrances: Eco-friendly, hand-poured candles and natural scents that create a welcoming and relaxing atmosphere, Leather Handbags & Accessories: High-end handbags crafted from a single piece of leather with no stitching, offering unparalleled durability and elegance, and Local Art: A dedicated space in our store to feature creations from local artists, providing them with exposure and the opportunity to sell their work.

Our target market includes Eco-conscious Consumers: Individuals aged 25-45 who prioritize sustainability and environmentally friendly products, Fashion-forward Shoppers: Women aged 25-45 who seek unique, high-quality accessories and decor items, Home Decor Enthusiasts: Individuals aged 30-60 who are passionate about interior design and home improvement, Luxury Shoppers: High-income individuals aged 30-55 who appreciate exclusivity and superior craftsmanship, Local Art Supporters: Community members who value supporting local artists and unique, handcrafted pieces, and Interior Designers.

I am Melonie Latham.  As the visionary behind MoonRoc Studio, I bring my passion for design, sustainability, and community to every aspect of this business. I personally oversee the product design, creative direction, and overall strategy of the studio. My other duties include Operations Manager: Responsible for handling day-to-day operations, logistics, and ensuring a seamless customer experience both in-store and online, Marketing Manager: Oversees marketing campaigns, social media, and customer engagement, focusing on building brand awareness and driving sales, Sales Associate: Provides exceptional in-store customer service and assists with sales, ensuring that every customer feels welcome and valued, and Accountant/Bookkeeper: Manages financial records, accounts payable/receivable, and prepares quarterly and yearly taxes. Once funded I will however designate these duties to future employees of the studio.   

I have been running my e-commerce business specializing in home goods since August 2021 and I've managed every aspect of the business, from designing and maintaining the website to handling marketing, social media, accounting, and customer service. I truly feel that my hands-on experience and entrepreneurial spirit has prepared me to take the next step in opening a physical storefront.

My short-term goals include successfully launching a physical storefront and achieving a sales target of $150,000 in the first year, building a loyal customer base through exceptional product quality and outstanding customer service, and establishing strong relationships with local artists, providing them with a platform to showcase and sell their work. 

My long-term goals are to create a strong brand presence both locally and online, to expand my product lines and explore new markets within the first three years, and to foster a community of eco-conscious consumers and local artists who share a passion for sustainability and craftsmanship.

MoonRoc Studio is set to stand out in the market through our commitment to sustainability, high-quality craftsmanship, and unique product offerings. Our one-piece, stitch-free leather handbags are a standout product, offering unparalleled durability and elegance. Additionally, our dedication to supporting local artists by providing them with space in our store creates a vibrant and diverse shopping experience for our customers.

By combining a focus on sustainable practices with a passion for artisanal craftsmanship, MoonRoc Studio aims to redefine luxury in the home decor and accessories market. We invite customers to discover timeless pieces that not only enhance their living spaces but also support a more conscientious and appreciative lifestyle.