Stress has reached historic, "epidemic proportions" (US Surgeon General). The Mood Science Company was established to offer a practical solution to reduce personal stress via a fun and fashionable, yet functional smart wearable.
The personal and social cost of stress is enormous. It's estimated 80% of doctor office visits are stress related, and annual cost to corporations is $300B.
Current market trends for stress-relief are moving away from drugs and towards more natural means, such as biofeedback and mindfulness. Mental-emotional health and wellness, and stress-management may well be the next revolution in "fitness".
The Company's solution is truMood(tm), a new and vastly improved, upgrade of its original science-based mood ring, a $250M cultural sensation in the mid '70s. truMood is a tech-enhanced, fun and fashionable yet functional "smart" stress monitoring wearable with companion biofeedback and mindfulness apps that enable fast and effective stress-management.
The "mood ring" has substantial, multi-generational, pre-established product awareness and brand recognition, enhancing ease and speed of market entry and penetration.
Current mega-trends driving the likely rapid and broad-based adoption of truMood are:
- Historic, epidemic levels of social stress and anxiety
- Rapid growth in self-monitoring, self-awareness and stress-management apps and services
- Retro nostalgia for novelty products and fashions of the 70s
- Personalization of fashion and jewelry to reflect one's individual identity
- Mental-emotional wellness, including mindfulness apps - the next fitness paradigm?
The new smart truMood ring will be featured with paired, companion apps, such as the truMood Track app that will uncover covert stress triggers and mood modulators, such as people, places and situations that may be affecting your mood and stress level.
The Company has assembled a highly successful Founder team of entrepreneurs and corporate execs who have;
- managed over $1B of branded consumer products
- developed, launched and managed over $200M in direct-to-consumer products and marketing campaigns
The Company's Founders, including their medical director have extensive background in biometrics measurement and biofeedback stress-management, and will be conducting clinical studies to validate the stress-reducing affects of simply wearing and observing truMood's stress alerts.
The Company has engaged a leading digital sales agency as its "outsourced CMO" team to launch a major, comprehensive and dynamic DTC social media marketing campaign.
Detailed financial pro forma projections, based on demonstrated direct-to-consumer digital marketing dynamics, project sales approaching $30M with a ROI of 2.4x by end of year 3.
Significantly larger potential revenue and equity value could be achieved via sizable, addressable markets including:
- aggregation of stress and health data (for life and health insurance companies)
- consumer emotional reaction to TV and internet ads (for media content producers and brands)
- remote testing of stress and mood altering products (for pharma and nutra -ceutical companies)
- validation of mindfulness and stress management programs (trending big in corporate wellness)
The Company's ultimate value could be based on its ability to capture even a small percentage of the estimated $90B market for apps, devices and services addressing "emotional detection and recognition" (EDR) data collection and mining.
Witness Google's $2.1B purchase of Fitbit for the data collection capacity of its users.
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