Moment Performance, Inc., a Delaware C Corp, does business as Moment Pickleball. Pitch Deck and Business Plan available upon request
Moment Pickleball provides innovative training products to support pickleball enthusiasts in their pursuit of excellence. As an upcoming business, we aim to establish ourselves as a leading pickleball industry brand catering to many customer segments and needs. With a combination of online and physical distribution channels, we are committed to reaching pickleball enthusiasts across the USA and eventually across the world.
Competitive Advantages:
We firmly believe that our competitive advantage lies in these synergistic factors. Our range of innovative training products are category-creating, designed to cater to both beginners and competitive athletes. By consistently conceiving new products, we can expand our offerings to cater to a broader range of customer segments and market niches. This diversification reduces our reliance on a single product, making our business more resilient to market fluctuations, product lifecycles, and economic challenges.
Our co-founding team consists of #7 senior world-ranked pickleball professional Scott Fliegelman. Fiegelman will enable us to stay at the forefront of competitive market trends and offer insight to help craft our cutting-edge products. Further, through Scott’s competitive visibility and industry connections, we ensure that our products will meet the evolving needs of pickleball enthusiasts, even at the highest levels.
With over 30 years of entrepreneurial business experience, Moment’s other Founder, Scott Weiss, is on the Board of Directors for the Boulder Pickleball Club, providing an immediate platform for high visibility for Moment Pickleball as well as networking and direct messaging to its club members.
Partnership with Boulder Pickleball: Fliegelman is the co-owner of the only indoor facility in Boulder County, the other nuclei of the local pickleball community. Moment products will be prominently marketed, displayed, and promoted on the side and via their social media messaging.
4.0 to Pro Podcast: With over 50k followers in less than a year, Fliegelman is the Co-Host of Pickleball’s most useful podcast. This association will eventually create efficient and unique brand awareness for Moment Pickleball.
Our accelerated ideation to market capacity. One of the key pillars of our business strategy is our founding team's ability to conceive, design, prototype, and test new products. While the business will focus on new products, we must recognize that this same strength enables us to swiftly re-conceive products that have come onto the market by our competitors.
· Conceiving: Our founding team's commitment to regularly brainstorming and generating new product ideas ensures we are always at the forefront of creative thinking. As a result, we can consistently introduce fresh and inventive solutions to the pickleball market.
· Collaboration with Vetted Contractors Abroad: The Founding team has already established a network of trusted contractors, manufacturers, and suppliers abroad. Our vetted contractor network will enable us to appropriately identify and seamlessly collaborate at every stage of product development. From graphics design to engineering to manufacturing prototypes and cost structuring, the time and cost to prototype and preproduction will be efficiently condensed.
· Local Pickleball Enthusiast Feedback Loop: Our founding team has a small, select group of enthusiastic local pickleball enthusiasts who will act as our formal customer feedback group to provide expert customer insight. The rapid feedback loop allows Moment Pickleball to iterate our products quickly.
Through these competitive advantages, we can meet and exceed the growing demand for new pickleball-related products. By staying agile and responsive to market changes and competitor offerings, we position ourselves as cost-efficient, innovative leaders in the pickleball industry, consistently delivering products that capture our target audience's evolving needs and desires.
Use of Investment
$100,00 for $36,000 inventory, including but not limited to, 10 innovative products (2 'new to market' products), and 6 months of social media content creation and posting, minor G&A expenses and PPC advertising. This initial inventory will result in sell-through revenue in excess of $175,000. Seed B will revolution the industry with yet to be seen innovative products. Company is preparing to aquire IP, digital storefront/ assets, customer list and branding, of another related business as well as $20,000 of inventory.
Assumptions / Metrics
Ave Unit Price: $48.00
Ave Customer Purchase: $120.00
Conversion Rate: 5%
CPC: $1.00
CAC: $55.00
LTV: $121.00 (will increase upon SEED B)
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