Mohain

Idea/Product:
Delivering all-natural skincare through unique packaging that eliminates the use of synthetic preservatives while having a high shelf life of 2-3 years and providing peak potency activated by the customer.

The packaging separates non-liquid (powdered natural and active ingredients) and liquid ingredients which is only mixed and dispensed when the customer is ready to use. Skincare products require preservatives due to the liquid/moisture (water etc.) content in them, and thus by separating the non-liquid and liquid ingredients they will no longer require synthetic preservatives. Skincare products require active ingredients to really work, but active ingredients lose over 40% potency within 2-3 months of manufacturing. This mechanism that mixes and dispenses when the customer is ready to use, it provides them with the maximum potency.

Prototype is available for the first product launch (serum). We will be developing protype for other product types (face masks/moisturizers). The first product will be ready to use within the next 4 - 5 months, with funding.

The competitive advantage is that it is delivering a safe, simple in an industry with confusing jargons and marketing gimmicks. The unique packaging has never been done before in the space will be first of its kind, which will draw eyes of many users and experts. The product is future-proof, i.e. there will be no ingredients that will be unshown to be unsafe in the future unlike other competitors.

Customer:
We target 13% of US Adults with its products  (Only women population aged 18-45 with  $50 K USD and more income). We will include men in teh future formulations as well.

Market Need:
Consumer demand has been driven by growing awareness of the dangers of chemicals used in beauty products and environmental impact of the industry. In a McKinsey survey, by 36 percent to 21 percent of consumers in various countries said they would choose the more natural option (over the more effective one).

The $5.4B US Clean Beauty Market (12.1% CAGR), estimated to reach $11.5B by 2027 (Brandessence Research). ‘Clean Beauty’ products make up 12% of the beauty market, growing at a CAGR ~8X that of the broader industry ($43.6B – Total US Beauty Market, 1.6% CAGR: IBIS World).  Clean Beauty products sold are still laden with dangerous, most derived from petrochemicals, and unstable chemicals, which lose potency and cause damage. All-natural products are not able to be sold on the retail stores as they have a shelf life of 2-3 months, thus missing the 40% of sales made in these stores. 

Our products are cleaner than clean and future-proof.

Team:
Impana, CEO
Current MBA student at Columbia Business School. Impana is a former hedge fund analyst investing in tech and media companies and a senior strategy consultant at Monitor Deloitte who has worked on over 10+ M&A deals that have totaled over $150B in value. She has worked across various industries including for beauty companies such as Coty Inc. She founded a startup, GoTee Apparel, in the retail space in India which sold over 500,000 items of clothing with a 60% profit margin, employed 30 people, and served 200+ clients. She brings strong operational and strategy experience to the team. Impana also has a Master’s in Management of Technology from NYU and Bachelor’s in Computer Science from SJCE, India.

Rohan Waghani, CFO
Assistant Vice President at Wealth Management and Strategy at Morgan Stanley. He is responsible for driving core firm strategy with a focus on investments, reporting directly to Matt Jones, Head of Wealth Management Strategy. Former strategy consultant with Booz & Co. (PwC Strategy&) serving various financial institutions. Rohan brings strong financial knowledge and experience to the team. He has a Bachelor’s in Economics and Finance from Wharton School of Business.

Megan Cox, Chief Formulator
Megan brings over 10 years of experience in the beauty industry. Her company Genie Supply offers white label manufacturing, custom formulation, and contract manufacturing for startup beauty and skincare companies. She previously created Amalie Beauty which she was later sold. Megan holds a Bachelor’s in Operations and Materials Science from Massachusetts Institute of Technology.

Darshana, CMO
Darshana is a manager at Deloitte with over 5 years of consulting experience. She has led multiple new client deals and projects in the media and technology sector and has helped with marketing and advisory services across startups and multinational organizations. She is also a Social Media influencer with a monthly reach of 30k+ new users. Darshana loves to connect with her audience and engage with them and has a high engagement ratio. She stays up-to-date on current marketing trends and techniques by constantly learning and engaging with experts in the community.

Lawrence Liu, Packaging Designer
Director of E-Commerce and Packaging at APR Beauty, Lawrence has over 15 years of experience designing packaging for cosmetics and skincare lines. Lawrence is responsible for developing the unique packaging for the company, which will be filed for a patent.

Manmayee Desai, Creative Director
Former Art Director at Facebook, Manmayee owns and operates Haiku Design House. She has worked with over 50 brands such as such as Nike, Pepsi, Absolut, Facebook, MTV, and others on 70+ projects, across various continents, around the world.