Dear Investors
M.C. W.A.R. creates International Battle Rap competitions for Hip Hop fans.
We are curating a streaming service that will also produce and own the licensing and publishing of thousands of new songs.
These songs are produced at live events from upcoming to popular Rappers across the world during Battle Rap competitions.
Accomplishments:
M.I.C. CHECK W.A.R., Inc is a leading organizer and curator of live and virtual content for Hip Hop fans.
- Previously We raised $250,000 to Produce Vado Vs Saigon, a ticketed Battle Rap event, streamed on Pay Per View which also created 30 songs with popular rappers and influencers and filmed a docuseries, with industry standard equipment, based on the behinds the scenes of this niche genre.
- Released a 5 song EP on anthorblock.io as an NFT selling 200 units: https://anotherblock.io/drops/mc-war
- Acquired Versetracker.com one of the top ranked battle rap websites on the web with over 1000 unique visitors daily generating revenue through Google adsense, Patreon donations, VOD, and advertisement.
- Built our Youtube Channel to 13k Subs: https://www.youtube.com/mcwarllc
- M.C. W.A.R. owns and produces an annual Hip Hop Festival with over 5000 attendees: www.atlantahiphopday.com
Problem Solving
MCWAR provides Battle Rappers an opportunity to receive royalties from the content created.
Market Opportunity
Current market value projections indicate Battle Rap revenue exceeding $20 million annually, with a potential to surpass $50 million over the next 5 years
Product/Service:
The MCWAR subscription-based app will feature thousands of hours of Battle Rap content. The app is equipped with parental controls in G, PG-13, and Rated R formats for different age groups.
Revenue Model
We generate revenue through:
- Live event ticket sales
- App subscriptions
- Pay-Per-View
- Sponsorship and advertisements
- Merchandise
- NFTs / MP3s
- Content licensing
Marketing Strategy
The Battle Rappers and celebrities acting as influencers themselves, will serve as organic marketing for ticket sales and app subscriptions. We will also repurpose content for shorts on TikTok, IG, Twitter, & YouTube to attract new subscribers. Our initial marketing budget is 15% of all funds raised for actual social media ad spend.
Financial Projections
We anticipate having 10,000 paid subscribers at $9.99 each in the first year, growing to 50,000 by year 3. Our expenses are forecasted at $500,000 annually, with a net profit of $2.5 million by year 3
Our Team:
Our team brings 60 years of live event experience to drive our vision. Some of our key team members include:
Arall Charles
CEO
Charles background is vast starting as assistant to Rakims manager in the early 90’s. He now coordinates corporate events for NIKE, Boost Mobile, and Athletes Foot. Using his expertise to assist brands in product launches
Amir James
Director of Marketing
Amir, who formerly worked for Rocafella Records and Ruff Ryders Dirty Denim Clothing, specializes in sponsorship procurement. Clients include T-Mobile, Nike, and Vlado Footwear. Also organized Keith Murray Vs Fredro Starr Battle and Vado Vs Saigon Battle.
Vince Phillips
Entertainment Attorney
He co-founded BME with Lil Jon, now represents Lil Baby, NBA Youngboy, and Kevin Gates. He brings his entertainment expertise to the business to help broker distribution and other partnerships
DJ Scream
Host & DJ DJ Scream
DJ Scream broke legends like Future, Shawty Lo and many others with his world famous mixtapes. Formerly Rick Ross Tour DJ, and now on IHearts 96.7 The Beat. Scream brings a wealth of resources for our MP3’s and content
Damon Haley
Advisor
With a ‘Brand First’ approach, Damon has monetized culture, content, sports and entertainment through consumer and fan engagement activations, and product launches for companies like NIKE.
Nic Darling
Advisor
Nic, is the current Director of Digital Strategy for the Major League Soccer Players Association, and former Founder and league manager for Major League Ultimate (Ultimate Frisby) a national sports organization with 8 teams across the country.
Funding Needs
We are seeking $1,000,000 in funding for app development, marketing, and content production. This investment will help us get our first 1000 Battle Rap songs on the app.
We are requesting a minimum investment of $25,000 with a ROI of 20% annually paid out to investors on a quarterly basis.
It is the intention of the company to distribute funds to shareholders on a quarterly basis from free cash flow net of its expenses. We believe that this will generate an IRR for investors in excess of 20% annually.
Conclusion
MCWAR is well-positioned to capture a 10% share of the Battle Rap market in 3 years. With a solid team, innovative product/service, and a clear path to profitability, we are actively seeking strategic partnerships and investments to fuel our growth.