MANOIR: NOUN MA·NOIR \MAˈNWÄR\:(FRENCH) A LARGE MANOR HOUSE IN THE COUNTRYSIDE.
Manoir is a furniture and home decor collection influenced by classic European design. We design and curate furniture & objects sourced from artisans globally. Made with sustainable materials and hand-finished by expert craftspeople, our pieces go directly to our customers from the makers for quick delivery at fair prices. We have been featured in Boston Common, Traditional Home, New England Home, and French Style magazines.
www.manoirgroup.com
Executive Summary
Manoir was born from a very simple need: beautifully-made, classic European furnishings at fair prices. Founder Elizabeth Jones was living in London when she noticed the abundance of beautiful European and French-style furniture available at affordable price points. Realizing that that these styles appealed to many but there were few options available to Americans , the seed was planted for what would become Manoir - a range of French and European inspired furniture, designed and made by Manoir. Manoir would offer these styles to customers online without any costly middlemen, flashy catalogues or brick and mortar stores, passing the savings on to their customers. Made in small batches, Manoir is nimbler than it's big box competitors whose homogenous offerings follow a traditional production cycle. Manoir's idea is to make designs that make customers feel that they have uncovered a unique piece, like shopping in the Paris flea market, but with the delight of a new, sustainably made heirloom piece that won't break the bank.
Market/Competition
Following the site's launch in 2017, Manoir quickly sold its first designs, finding its ideal customers through social media connection and buyers on sites like Etsy, Houzz and Chairish. These buyers wanted something more unique than items found on Pottery Barn, less expensive than Restoration Hardware and with better consistency of quality that items found giant consolidator sites like Wayfair and Overstock. Furthermore, Manoir's control of its own supply chain enabled it to get its items to customers quick - an average of seven to ten days, versus the up to 4 months for some competitors. Manoir put production on hold during the pandemic and is now relaunching its new line and seeks funding to expand its operations.
Management
Elizabeth Jones owns and operates Manoir. She brings two decades of experience in leading and motivating teams and managing complex organizations. Before founding Manoir, she was the Director of U.S. Operations at EF International Language Centers for seven years. In this role, she oversaw a $15 million annual budget and 80-100 staff members. Ms. Jones also worked in Corporate Communications at Lifetime Television and was an Equity Research Analyst at Deustche Bank and Wachovia Securities. Ms. Jones holds an MBA from INSEAD in, Fontainebleau, France, and a Bachelor of Arts degree in History and Music from Brown University.
Company Ownership
Manoir is a Limited Liability Company registered in the state of Massachusetts. The Company is owned by Elizabeth Jones (100%). The Company is headquartered in Boston, Massachusetts. Manoir, LLC has warehousing and distribution based in Chicago, Illinois.
Investment
To achieve the Company’s objective, Manoir, LLC is seeking $500,000 in investor funding. These funds will be used for inventory purchases, product development, and marketing, among other expenses and asset purchases.
Use Of Funds
The table below outlines the sources and uses of funding:
SOURCES & USES
SOURCES OF FUNDS
Investor $500,000
TOTAL SOURCES $500,000
USES OF FUNDS
START-UP EXPENSES
Website Development $6,000
Creative/Promos/Marketing Development $15,000
Advertising $4,000
Quality Control/Product Development $40,000
Travel (4 Containers) $2,400
Misc $2,000
Total Start-up Expenses $69,400
START-UP ASSETS
Working Capital $98,744
Inventory (4 Containers) $330,166
Warehousing Start-up $1,690
Total Start-up Assets $430,600
TOTAL USES $500,000
Investor Proposition
The Company proposes a 25% investor share in exchange for $500,000. The table below shows the projected investor IRR based on a 25% share of distributed profits and a year 5 valuation at 8 times earnings.
PROJECTED INVESTOR IRR
Start-up Year 1 Year 2 Year 3 Year 4 Year 5
INVESTMENT $500,000
Investor Share 25%
Net Profit $206,220 $450,228 $684,436 $838,244 $923,999
% of Profits Distributed 80% 80% 80% 80% 80%
Profits Distributed $164,976 $360,182 $547,549 $670,595 $739,199
Investor Share of Distributed Profits $41,244 $90,046 $136,887 $167,649 $184,800
Year 5 Valuation Multiple 8
Company Valuation $7,391,990
Investor Share of Valuation $1,847,997
Investor Cash Flow ($500,000) $41,244 $90,046 $136,887 $167,649 $2,032,797
Investor IRR 43%