BUSINESS SUMMARY: Mama Bev’s Bakery is an emerging bakery manufacturer focused on seizing the
opportunity to leverage the growing indulgent dessert marketplace focusing on the fast growing single-
serve segment. We are bringing a popular regional product category and expanding it nationally, creating
the market segment of St. Louis Buttercake. The single serve segment opens higher margins and lower
consumer price points. Market research, focus groups and beta testing are complete. We own and operate
our own manufacturing facilities, allowing for co-manufacturing capabilities with under-serviced
commodity-based cake. Branded, single serve indulgent desserts. With our automated production facility,
we can manufacture our own products skipping the need for a co-manufacturer. Additionally, we can
leverage our own manufacturing capabilities as a means of appealing to retailers by offering both branded
and private label products. In the past year, ten different midwestern retailers have begun to carry our
products. We offer: branded single serve indulgent desserts plus, because of our manufacturing
capabilities, we can do private label.
OPPORTUNITY: Consumers are craving decadence and indulgence while not having the time to bake at
home. Moreover, there is no innovation with large consumer brands giving us the opportunity of building
a new market segment with buttercake. Also giving us the ability to offer single serve at retail prices that
are profitable for both the retailer and the manufacturer (Mama Bev’s) $4. Expected growth of $10M by
2025 with a 4x MOIC for investors. Current US frozen bakery market expected to eclipse $7.8B by 2025
with a CAGR of 5%.
SOLUTION: Mama Bev’s will increase bakery category for retailers by launching a new indulgent dessert
segment. Our innovative product dramatically extends shelf life for a fresh bakery product. First branded
single-serve fresh bakery dessert In category. Single serve size extends profitability (nearly 3x higher retail
price per serving). By offering a bundling of private label and branded product in this category, Mama Bev’s
reduces the risk of having a branded product discontinued and lowers the overall costs of slotting. Our
products can also be sold in the frozen foods sections.
TARGET MARKET: Our target market is focused on three customers: end consumers, retailers, and
distributors. Our initial focus through retail is to target the Midwest region and then expand nationally.
We also sell directly to consumers online and through marketplace facilitators like QVC.
• Total Addressable Market (TAM) – Global Frozen and Fresh Bakery $35.8 billion; 8% CAGR
• Serviceable Addressable Market (SAM) – US Frozen and Fresh Bakery $7.8 billion; 4.9% CAGR
• Share of Market (SOM) Our FY 2025 share projects to be <0.1% of market
COMPETITIVE ADVANTAGE: First to market at national retail with St. Louis Buttercakes. Ability to co-
manufacture private label and ship together with our branded single serve products. Important note is
that the second largest private label cake manufacturer in the country is struggling, leaving market
opportunity for us. High return purchase rate of 30%+. Experienced team with high level corporate
backgrounds with Pillsbury, Kraft, Del Monte, Sweet Earth, Sargento, Procter and Gamble, Baker Tilley, PNC
Bank, Corelogic. Ability to move quickly on co-manufacturing opportunities. Highly profitable single serve
dessert segment.
TRACTION: Today we sell in 100 different locations in the Wisconsin and Illinois. Launched 2020 with
ecommerce and Woot (Amazon Company). Began selling to regional grocery in 2021: Sendiks Food Markets
and Jewel Osco. Began selling to QVC 2021: Top 2% of brands to make it to 10+ airings; 4 sell outs on air;
average sale price of $13 per 15oz cake. Partnered with GFS for Extended Product Offering 2021. Through
co-manufacturing, we are finalizing private label production for Hy Vee, Milwaukee Center For
Independence and Kroger. In early 2023, we expect to expand to Tony’s, D&W, King Kullen and Harris
Teeter, with additional leads being developed through our sales broker network.
MANAGEMENT
Gary Plassmeyer,
CEO/Co-Founder
Carter Welch,
Chief Marketing Officer
Jim Cain,
Chief Development Officer
Alycia Pogreba,
Director Of Operations
Ryan Calton,
Chief Financial Officer
Scott Corsi,
Chief Commercialization
Officer
Investment Brief