Introduction:
Founded by the previous owner/operator of GameWorks, COO, and founder of Glytch, Madd Kitchen Inc. is creating a unique blend of quick-service restaurants (QSRs) that prioritize community engagement and entertainment alongside delicious cuisine. With a focus on integrating technology, AI, and various forms of entertainment like board games, card games, pool tables, and shuffleboard, our restaurants are more than just places to eat—they're vibrant hubs where people can come together, enjoy great food, and have fun. This innovative approach sets Madd Kitchen apart as a destination that offers both nourishment for the body and entertainment for the soul. This summary highlights the key aspects of Madd Kitchen Inc.’s concept target market, competitive advantages, and growth.
Product Description
At Madd Kitchen, we're not just serving food; we're crafting experiences. Our Quick-Service-Restaurants (QSR) redefine the dining landscape by offering a unique blend of delicious cuisine, vibrant atmosphere, and cutting-edge entertainment options. We pride ourselves on creating a community-centric space where patrons can indulge in flavorful dishes while immersing themselves in a variety of entertainment activities.
Key Features:
- Authentic Cuisine: Our menu boasts a diverse selection of authentic dishes that cater to a wide range of tastes and preferences. From savory classics to innovative culinary creations, every item is crafted with precision and passion by our skilled chefs.
- Entertainment Integration: Madd Kitchen isn't just about dining; it's about creating memorable moments. We offer a plethora of entertainment options, including board games, card games, pool tables, and shuffleboard, ensuring that there's something for everyone to enjoy while they dine.
- Tech-Enhanced Experience: Leveraging the power of AI and technology, we enhance the dining experience at Madd Kitchen. From personalized recommendations to seamless ordering systems, we're dedicated to making every interaction with our brand convenient and enjoyable.
- Community Engagement: We understand the importance of fostering a sense of community within our establishments. Through events, promotions, and partnerships with local organizations, we strive to create a welcoming environment where patrons can connect, relax, and have fun.
Patrons
Madd Kitchen is designed to cater to a diverse range of patrons seeking not only a culinary experience but also a vibrant social atmosphere infused with entertainment and technology. Our target demographic encompasses a broad spectrum of individuals, including:
- Community Residents Residents living in the vicinity of our Quick-Service-Restaurants (QSRs) are a primary target audience. We aim to become their go-to destination for casual dining, entertainment, and socializing. By providing a welcoming environment where locals can gather, relax, and enjoy delicious food, we aim to establish strong ties with the community.
- Tech-Savvy Millennials and Gen Z: Our integration of AI and technology resonates with tech-savvy individuals, particularly millennials and Generation Z. These patrons are drawn to innovative concepts that enhance their dining experience through features like AI-driven recommendations, digital ordering systems, and interactive entertainment options.
- Food Enthusiasts: Madd Kitchen appeals to food enthusiasts who appreciate authentic and delicious cuisine. Our diverse menu offerings, inspired by global flavors and crafted with high-quality ingredients, attract individuals who seek new culinary experiences and enjoy exploring different taste profiles.
- Entertainment Seekers: With an array of entertainment options such as board games, card games, pool tables, and shuffleboard, we attract patrons seeking more than just a meal. Whether it's a casual game night with friends or a fun outing with family, Madd Kitchen provides an engaging environment where guests can unwind, socialize, and create lasting memories.
- Families and Groups: Our family-friendly atmosphere makes Madd Kitchen an ideal destination for families and groups looking for a relaxed dining experience. From children enjoying our kid-friendly menu options to adults engaging in friendly competitions, our QSRs cater to the diverse needs of families and groups of all sizes.
- Professionals and Students: Professionals and students seeking a convenient dining option that offers both quality food and entertainment find Madd Kitchen to be an appealing choice. Whether it's a quick lunch break or a study session over dinner, our QSRs provide a conducive environment for productivity and relaxation.
- By targeting these diverse segments of patrons, Madd Kitchen aims to establish itself as not just a restaurant but a community hub where people from all walks of life come together to eat, play, and connect.
Future of the Company
Vision Statement:
Madd Kitchen envisions becoming the premier destination for community-centric dining experiences, where the fusion of vibrant atmosphere, cutting-edge technology, and delectable cuisine creates memorable moments for patrons of all ages.
- Expansion and Growth: In the coming years, Madd Kitchen plans to expand its footprint beyond Washington, aiming to establish a nationwide presence. By leveraging its successful model of community-centric QSRs, the company intends to open new locations in key cities across the United States, capitalizing on the growing demand for unique dining experiences that blend entertainment with gastronomy.
- Technological Innovation: Madd Kitchen will continue to lead the industry in integrating AI and technology into the dining experience. This includes advancements in personalized recommendations based on customer preferences, seamless ordering through mobile apps, and interactive entertainment options that evolve with the latest trends. The company will invest in research and development to stay at the forefront of technological innovation, ensuring that each visit to Madd Kitchen is not just a meal but an immersive journey.
- Culinary Excellence: At the heart of Madd Kitchen's success lies its commitment to culinary excellence. The company will continue to collaborate with renowned chefs and culinary experts to curate menus that celebrate diverse flavors and regional cuisines. By sourcing fresh, locally-sourced ingredients and embracing sustainable practices, Madd Kitchen will uphold its reputation for delivering exceptional quality in every dish.
- Community Engagement: Madd Kitchen recognizes the importance of community engagement and will actively support local initiatives and organizations. Through partnerships with schools, charities, and cultural institutions, the company will foster a sense of belonging and connection within the neighborhoods it serves. Additionally, Madd Kitchen will offer regular events and activities, such as live music performances, art exhibitions, and gaming tournaments, to further enrich the community experience.
- Environmental Responsibility: As part of its commitment to sustainability, Madd Kitchen will implement eco-friendly practices across its operations. This includes reducing waste through composting and recycling programs, minimizing energy consumption through efficient equipment and lighting systems, and exploring alternative packaging solutions to reduce plastic usage. By prioritizing environmental responsibility, Madd Kitchen aims to minimize its carbon footprint and contribute to a healthier planet for future generations.
- Employee Empowerment: Madd Kitchen values its employees as its most valuable asset and will continue to invest in their growth and development. Through comprehensive training programs, competitive compensation packages, and opportunities for advancement, the company will empower its team members to excel in their roles and deliver exceptional service to guests. By fostering a culture of inclusivity, respect, and collaboration, Madd Kitchen will attract and retain top talent, ensuring the success of its operations.
- Customer Satisfaction: Above all, Madd Kitchen is dedicated to exceeding customer expectations and providing unparalleled dining experiences. By soliciting feedback, listening to customer preferences, and continuously refining its offerings, the company will maintain its position as the destination of choice for food enthusiasts and entertainment seekers alike. Whether guests visit for a casual meal with friends, a family celebration, or a corporate event, Madd Kitchen will strive to create lasting memories and cultivate loyal patronage.
Conclusion:
In summary, the future of Madd Kitchen is one of growth, innovation, and community impact. By staying true to its core values of culinary excellence, technological innovation, and community engagement, the company will continue to redefine the dining landscape and inspire a new generation of food enthusiasts. With a relentless focus on customer satisfaction and a commitment to sustainability and employee empowerment, Madd Kitchen is poised to become a leading force in the hospitality industry, setting new standards for excellence and innovation in the years to come.
Principal Members
Gerome Seeney – Founder/CEO
Bio:
Gerome Seeney is an entrepreneurial senior operations leader with over 18 years of experience in the hospitality and location-based entertainment industry, spanning creative and operational direction for organizations of diverse sizes and developmental stages. As a hands-on, integrity-driven operator, Gerome balances an aggressive drive for performance improvement with an energizing servant leadership style to empower teams and bring out the best of each individual contributor. Gerome’s experience includes various District Manager roles for Chuck E. Cheese Entertainment and Johnny Carino’s, as well as a highly successful run as a Training and Development Manager at Cheddar’s Scratch Kitchen. In recent years, he has served as SVP of Ops for Oomba and COO and owner of GameWorks, overseeing the rollout of Esports Lounges across multiple locations. His Current role is founder and COO of Glytch Inc (Esports Stadiums with Location-Based Entertainment and Live Broadcasting).
Education:
Business Administration, Management, and Operations (Chaffey College)
Entrepreneurship (University of California Riverside)
Karen Guzman – Founder/Chief of Staff
Bio:
Karen Guzman is a second-generation immigrant whose parents' devotion to the American Dream and its challenges taught her success could only be achieved by hard work and sacrifice. She’s held positions as Bookkeeper/Office Administrator, Human Resource Manager/Expert, and Corporate Training and Development Leader. While being active with “OneAmerica With Justice for All”, she built leadership and advocated for policy change and civic engagement in the community. Through her vast social and business leadership roles, a diverse array of skills, work ethic, and support to the community and social programs, she seeks to pave the way for other immigrant entrepreneurs and bring awareness to its economic strength. Her last role was Operations and Human Resource Manager for IPIC Theater, America’s first luxury restaurant and dine-in movie theater.
Education:
Business Technology and Applied Management – Entrepreneurship (Lake Washington Institut of Technology)
Tucker Cole – Founder/VP of Operations
Bio:
Tucker Cole is an experienced leader with over 15 years in multiple single and multi-unit roles in hospitality. Evolving from a busser to a seasoned General Manager and Training Manager, Tucker has charted an inspiring journey through the hospitality industry with his relentless passion for food, a commitment to community, and a deep appreciation for locally sourced ingredients. Throughout his career, he has held leadership roles at Papa John’s (a pizza restaurant chain) and IPIC theater (America’s first luxury restaurant and dine-in movie theater), where he has owned the responsibility of managing finances, accounting, recruiting, and managing the day-to-day operations.
Education:
Business Management (Bellevue College)
Market Research
Industry
Madd Kitchen will join the restaurant industry, which is comprised of Quick Service Restaurants (QSR), Full-Service Restaurants (FSR), Fast Casual Restaurants (FCR), and Fast Food Restaurants (FFR). Madd Kitchen will be apart of the QSR market of the industry. The market size of the QSR industry in the United States reached 382 billion U.S. dollars in 2022, up from the previous year's total of 322.05 billion U.S. dollars, and is expected to grow at a compound annual growth rate (CAGR) of 5.1% until 2027. The market growth is assisted by increasing preference for QSRs among generations X, Y, and Z across the globe.
Based on the CAGR: Numbers in the billions
- 2023: $401.36
- 2024: $421.92
- 2025: $442.90
- 2026: $464.34
- 2027: $486.28
Industry Overview
The Quick-Service-Restaurant (QSR) industry is a dynamic and ever-evolving sector within the broader food service industry. As consumer preferences and lifestyles continue to evolve, there has been a significant shift towards experiences that offer not only quality food but also entertainment and community engagement.
Market Trends
In recent years, there has been a noticeable increase in consumer demand for dining experiences that go beyond just satisfying hunger. Modern consumers, especially Millennials and Gen Z, seek out establishments that offer a sense of community, entertainment, and personalization. This trend is fueled by a desire for social interaction, convenience, and memorable experiences.
Integration of Entertainment and Technology
Many QSR establishments are recognizing the importance of providing more than just a meal to their customers. By integrating entertainment options such as board games, card games, pool tables, and shuffleboard, they aim to create an immersive and engaging dining experience. Furthermore, the incorporation of AI and technology enhances operational efficiency, personalizes customer interactions, and streamlines the ordering process.
Local Community Focus
QSR chains are increasingly emphasizing their connections to local communities. By engaging with residents and organizations, they tailor their offerings to meet the unique preferences and cultural diversity of each community. This localized approach fosters customer loyalty and contributes to the overall vibrancy and social fabric of the area.
Competitive Landscape
While the QSR industry is highly competitive, establishments differentiate themselves through their focus on community, entertainment, and technology. Traditional fast-food chains may offer convenience and affordability, but they often lack the experiential elements that today's consumers crave. Similarly, upscale restaurants may provide exceptional cuisine, but they may not offer the casual and inclusive atmosphere that modern QSRs strive to create.
Future Outlook
As the QSR industry continues to evolve, there is immense potential for growth and innovation. By staying attuned to emerging consumer trends, embracing technology, and fostering strong community connections, QSR establishments are well-positioned to not only thrive in their local markets but also expand their footprint nationally and internationally.
Detailed Description of Patrons
1. Community Residents:
Demographic Profile:
• Age: Varied, with a concentration in the 18-43 age group.
• Socioeconomic Status: Diverse, ranging from middle-income to high-income households.
• Lifestyle: Actively engaged in community events, seeking convenient dining options that foster social connections.
Behavioral Insights:
• Regular Patrons: Residents living in close proximity to our QSRs are likely to become regular patrons, seeking a familiar and welcoming environment for their dining and socializing needs.
• Community Engagement: Actively participate in local events and gatherings, making them receptive to community-centric establishments like Madd Kitchen.
2. Tech-Savvy Millennials and Gen Z:
Demographic Profile:
• Age: Predominantly millennials (aged 25-40) and Generation Z (aged 18-24).
• Socioeconomic Status: Diverse, with a significant portion being early-career professionals or students.
• Lifestyle: Embrace technology in all aspects of life, including dining experiences.
Behavioral Insights:
• Digital Natives: Comfortable with digital interfaces and expect seamless integration of technology in their dining experiences, such as mobile ordering, interactive menus, and AI-driven recommendations.
• Social Media Influencers: Share experiences on social platforms, amplifying brand visibility and attracting peers to visit Madd Kitchen.
3. Food Enthusiasts:
Demographic Profile:
• Age: Varied, with a passion for culinary exploration across age groups.
• Socioeconomic Status: Broad spectrum, ranging from budget-conscious foodies to high-end connoisseurs.
• Lifestyle: Value authenticity, quality ingredients, and diverse flavor profiles in their dining experiences.
Behavioral Insights:
• Adventurous Palates: Seek out unique and globally-inspired cuisine, appreciating the creativity and craftsmanship behind each dish.
• Word-of-Mouth Advocates: Share positive dining experiences with friends and family, contributing to organic growth through word-of-mouth marketing.
4. Entertainment Seekers:
Demographic Profile:
• Age: Varied, with a focus on younger adults and families with children.
• Socioeconomic Status: Diverse, with a shared interest in leisure and entertainment activities.
• Lifestyle: Prioritize leisure time for socializing, relaxation, and recreational pursuits.
Behavioral Insights:
• Social Gatherings: Plan outings with friends or family around entertainment venues, including QSRs like Madd Kitchen that offer a blend of dining and entertainment options.
• Repeat Visits: Return for the engaging atmosphere and diverse entertainment offerings, fostering loyalty and a sense of community among patrons.
5. Families and Groups:
Demographic Profile:
• Age: Varied, with a focus on parents and children.
• Socioeconomic Status: Middle to upper-middle class, with disposable income for family outings.
• Lifestyle: Seek family-friendly establishments that cater to the needs of both adults and children.
Behavioral Insights:
• Family Bonding: Prioritize quality time spent together, making Madd Kitchen an attractive choice for family outings and special occasions.
• Multi-Generational Appeal: Appeal to both children and adults with a range of menu options and entertainment activities suitable for all ages.
6. Professionals and Students:
Demographic Profile:
• Age: Predominantly young adults, including professionals and students.
• Socioeconomic Status: Varied, with a mix of entry-level workers, college students, and young professionals.
• Lifestyle: Busy schedules require convenient dining options that accommodate work, study, and social commitments.
Behavioral Insights:
• Time-Conscious: Value efficiency and convenience, making quick-service restaurants like Madd Kitchen an attractive choice for meals during work breaks or study sessions.
• Networking Opportunities: Seek out social environments where they can connect with peers and colleagues, leveraging Madd Kitchen's communal atmosphere for networking and socializing.
By understanding the demographics, behaviors, and preferences of our target patrons, Madd Kitchen can tailor its offerings and marketing strategies to effectively engage with and cater to each segment of our diverse customer base.
Company Advantages
1. Innovative Concept:
Madd Kitchen offers a unique fusion of quick-service dining with entertainment elements like board games, card games, pool tables, and shuffleboard. This innovative concept sets it apart from traditional QSRs, attracting a diverse customer base seeking both delicious food and social experiences.
2. Community-Centric Approach:
By prioritizing community engagement, Madd Kitchen fosters a sense of belonging and camaraderie among patrons. This approach not only enhances customer loyalty but also encourages repeat visits and positive word-of-mouth referrals.
3. Vibrant Atmosphere:
The restaurants boast a lively ambiance, creating a welcoming environment where guests can relax, socialize, and enjoy themselves. The incorporation of entertainment elements adds to the overall vibrancy, ensuring an immersive dining experience for customers of all ages.
4. Seamless Integration of Technology:
Madd Kitchen leverages cutting-edge AI and technology to streamline operations and enhance customer satisfaction. From ordering kiosks and mobile apps for convenient ordering to personalized recommendations based on customer preferences, technology is seamlessly integrated into every aspect of the dining experience.
5. Delicious Cuisine:
At Madd Kitchen, food quality is paramount. The menu features a diverse selection of authentic cuisine, prepared with fresh ingredients and innovative recipes. Whether patrons crave international flavors or classic comfort food, there's something to tantalize every palate.
6. Multiple Entertainment Options:
With a variety of entertainment options available, including board games, card games, pool tables, and shuffleboard, Madd Kitchen caters to diverse interests and preferences. This ensures that guests can enjoy themselves beyond just dining, making each visit a memorable and enjoyable experience.
7. Expansion Potential:
With plans to open 35 community-centric QSRs, Madd Kitchen has ample opportunity for growth and expansion. By strategically selecting high-traffic locations and continually refining its concept based on customer feedback, the company can capitalize on market demand and establish a strong presence in the region.
8. Adaptability:
Madd Kitchen is poised to adapt to changing consumer preferences and market trends. Whether through menu innovation, introducing new entertainment offerings, or integrating emerging technologies, the company remains flexible and agile, ensuring its long-term viability and relevance in the competitive restaurant industry.
9. Location in Washington:
Situating the restaurants in Washington, a bustling and diverse city, provides Madd Kitchen with access to a large and diverse customer base. The strategic location ensures visibility and accessibility, attracting both locals and tourists alike.
Overall, Madd Kitchen's combination of innovative concept, community-centric approach, vibrant atmosphere, seamless integration of technology, delicious cuisine, and multiple entertainment options positions it as a standout player in the QSR market, poised for success and growth.
Location Specification QSR
Location Overview:
Madd Kitchen aims to establish 35 community-centric Quick-Service-Restaurants (QSR) in Washington, each offering a vibrant atmosphere that seamlessly integrates entertainment, AI, and technology with delicious cuisine. These establishments will serve as hubs for social interaction, combining authentic food experiences with various entertainment options including board games, card games, pool tables, and shuffleboard.
Physical Space:
Each Madd Kitchen location will occupy approximately 2,500 square feet minimum to 4,000 square feet maximum of space, meticulously designed to optimize customer flow, comfort, and entertainment offerings. The layout will be tailored to accommodate dining areas, entertainment zones, and service stations while ensuring efficient operation and a welcoming ambiance.
Design and Atmosphere:
The interior design of Madd Kitchen locations will reflect a modern and inviting aesthetic, characterized by vibrant colors, contemporary furnishings, and elements of industrial chic. The atmosphere will exude warmth and energy, inviting patrons to linger and enjoy both the culinary delights and the interactive entertainment options available.
Entertainment Offerings:
Madd Kitchen's commitment to community engagement extends beyond culinary excellence to include a diverse range of entertainment options. Each location will feature dedicated spaces for board games, card games, pool tables, and shuffleboard, providing guests with ample opportunities for socializing, relaxation, and friendly competition.
Technological Integration:
In line with our vision of leveraging technology to enhance the customer experience, Madd Kitchen will incorporate cutting-edge AI and digital innovations throughout its operations. From personalized menu recommendations to interactive gaming experiences, technology will seamlessly integrate with the dining and entertainment offerings, enriching every aspect of the guest journey.
Projected Cost:
The projected cost for establishing each Madd Kitchen location is estimated at $500K to $800K, based on an average of $200 per square foot. This investment will cover expenses related to lease or purchase of real estate, construction, interior design, equipment procurement, and initial staffing.
Conclusion:
Madd Kitchen's Quick-Service-Restaurants (QSR) are poised to redefine the dining landscape in Washington, offering a unique fusion of culinary excellence, entertainment, and technological innovation. With meticulously designed locations and a commitment to fostering community connections, we are poised to become the premier destination for food enthusiasts and social adventurers alike.