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Business Plan
July 5, 2024
Lubyc Inc
3170 Cortina Dr
Pittsburg, CA, 94565
Phone: 718 269 9743
Confidentiality Agreement
The undersigned reader acknowledges that any information provided by Lubyc in this business plan, other than information that is in the public domain, is confidential in nature, and that any disclosure or use of same by the reader may cause serious harm or damage to Lubyc. Therefore, the undersigned agrees not to disclose it without express written permission from Lubyc.
Upon request, the undersigned reader will immediately return this document to Lubyc.
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July 5, 2024
This is a business plan. It does not imply an offering of securities.
Table of Contents
I. Executive Summary
Overview
Lubyc is an innovative Online platform that offers an all-in-one solution for businesses and individuals for their productive and optimal growth. Our platform integrates over 55 modules, including PM, CRM, HRM, Storage, Communication, Engagement, and real-time reporting, eliminating the need for multiple fragmented tools. Lubyc is backed by industry giants like Microsoft and Amazon, positioning it as a leader in the productivity and efficiency landscape.
History
Since its inception in 2016, Lubyc has dedicated significant time and resources to the development of its platform. The initial team, consisting of 18 professionals, has collectively invested over 1 million hours to perfect the software. Financially, more than $2 million has been invested to date without compensation to the founders. During this period, we have established strategic business relationships with industry leaders like Microsoft and Amazon. Additionally, our beta testing phase involved about 6,000 users from 34 different countries, including 3 business clients, whose feedback helped refine and validate our product. This journey demonstrates our commitment, motivation, and dedication, especially that of the founder, who has worked full-time for 7 years without pay after earning an MBA from a world-renowned university and investing everything he owns, including his 401K, to create a well-thought-out, thoroughly developed, and vetted solution.
Vision
Lubyc envisions a future where businesses and individuals operate seamlessly through a unified platform that simplifies daily operations, activities, enhances productivity, and fosters innovation. Our goal is to transform how organizations and individuals manage their workflows by providing an all-in-one solution that integrates multiple functions, offers real-time insights, and delivers data-driven guidance. We aim to become the go-to platform for businesses and individuals seeking to eliminate inefficiencies, reduce costs, and drive sustainable growth.
Problem
Managing multiple platforms, disconnected workflows, and a lack of real-time insights cause businesses and individuals to suffer, resulting in inefficiencies and high costs.
Pain Points:
· Fragmented Tools: Disconnected workflows and data silos.
· Inefficiency: Manual redundancies and lack of real-time insights.
· High Costs: Overhead costs from multiple platforms.
· Scaling Challenges: Difficulty in scaling operations.
· Poor User Experience: Inconsistent performance and engagement.
· User Training: Time and resources required to train users on multiple platforms.
· Data Issues: Challenges in data integrity and unrealistic narratives.
· Limited Collaboration: Reduced productivity and complex integration processes.
· Lack of Predictive Guidance: Absence of future trend insights.
· Integration Complexity: Challenges in achieving seamless integration between different systems.
· Security Concerns: Vulnerabilities and risks associated with multiple disparate systems.
Solution
Lubyc solves the challenge of managing multiple platforms and disconnected workflows for businesses and individuals by providing an all-in-one platform with real-time insights, data-driven guidance, and cost reduction for enhanced productivity and efficiency.
Why Lubyc:
· Unified Platform: Combines various business functions into one cohesive system, eliminating the need for multiple disconnected tools.
· Enhanced Efficiency: Automates manual tasks and provides real-time insights, reducing redundancies and improving decision-making processes.
· Cost Reduction: Offers a comprehensive set of tools at a competitive price, reducing overhead costs associated with maintaining multiple software systems.
· Scalability: Supports businesses as they grow with a flexible and scalable architecture.
· Superior User Experience: Features an intuitive interface that improves user engagement and satisfaction.
· Data Integrity and Realistic Insights: Centralizes data management and provides accurate, real-time reporting.
· Seamless Collaboration: Provides integrated communication and engagement tools for better team collaboration.
· Predictive Guidance: Utilizes advanced analytics to provide predictive insights and future trend analysis.
· Enhanced Security: Prioritizes data security with robust measures to protect user information.
Value Proposition Summary:
Lubyc offers a single, comprehensive solution that meets the various demands of the modern, dynamic workplace, redefining productivity and increasing efficiency.
Business Goals
In two years, Lubyc aims to achieve significant market penetration with a robust user base. Within three years, we plan to expand our offerings and establish a strong foothold in international markets. In five years, Lubyc aspires to be the leading provider of integrated digital solutions, driving innovation and efficiency across diverse sectors.
Target Market
Our primary target market includes:
• Individuals: Tech-savvy users seeking a comprehensive tool to manage personal and professional lives.
• Businesses: SMEs and large enterprises looking to streamline operations, enhance collaboration, real-time insights, and reduce costs.
Market Size
TAM: $1 trillion >> SAM: $250 billion >> SOM: $50 billion
Competition and Differentiation
While there are various platforms offering fragmented solutions, Lubyc stands out with its comprehensive integration, real-time data insights, innovative engagement methods, and strong backing from tech giants like Microsoft and Amazon. Our unique selling proposition lies in our ability to provide a complete all-in-one platform that enhances productivity and efficiency while reducing costs.
Revenue Streams
• Subscription Plans: Free Basic (ad revenue: $0.05/user/month),
• Premium ($9.99/user/month), and
• Business (100/employee/ month).
Go-to-Market Strategy
• Direct Sales: Targeting key accounts and enterprise clients.
• Channel Partners: Collaborating with resellers and industry influencers like Microsoft.
• Digital Marketing: SEO, PPC, social media marketing, and content marketing.
Funding Target and Use
Lubyc is raising $1M to fuel its exponential growth. The funds will be allocated as follows:
| | Year 1 | Year 2
| Salary | 320,000 | 1,485,417
| Sales & Marketing | 310,925 | 1,026,398
| Operating Capital & Others | 27,000 | 39,000
| Infra & Admin Cost | 426,424 | 815,007
Management Team
• Md Shariful Islam (Founder and CEO): With over a decade of experience in engineering and management roles at Boeing, General Electric, and United Technologies, Md holds an MBA from The University of Chicago Booth School of Business.
• Munjela Rumanna (CTO): Specializing in system architecture, software development, and AI, Munjela brings significant expertise from her experience at companies like UW Seattle.
• Dr. Mahboob Morshed (R&D): With a Ph.D. from NU Japan, Dr. Morshed has a strong background in R&D and commercial strategy.
Financial Outlook
Lubyc is seeking a $1M USD to accelerate growth, expand market presence, and enhance product offerings. This funding will be utilized for continuous product enhancement, marketing, and operational expenses, positioning Lubyc for substantial profitability within two years.
Conclusion
By addressing the critical needs of businesses and individuals through a unified platform, Lubyc is poised to transform the way users manage their digital operations. Our strong management team, innovative product, and clear market opportunity make Lubyc a compelling investment for the future.
II. Company Overview
| Company Mission Statement | Lubyc’s mission is to revolutionize the way businesses and individuals manage their operations/ daily activities by providing a comprehensive, all-in-one platform that enhances productivity, efficiency, and collaboration.
| Company Philosophy/ Values | Lubyc is built on the values of innovation, integrity, efficiency, and community. We strive to create a platform that not only meets but exceeds the needs of our users, fostering a supportive and productive environment for businesses and individuals alike.
| Company Vision | Our vision is to become the leading provider of integrated digital solutions worldwide. We aim to be the go-to platform for businesses and individuals seeking to streamline their operations and daily activities, improve productivity, and achieve sustainable growth.
| Goals & Milestones | 1. Short-term: · Achieve significant market penetration with a robust user base within a year. · Expand product offerings to include additional modules and features. · Secure strategic partnerships with key industry players as we have done with Microsoft, Amazon and MongoDB. 2. Long-term: · Establish a strong foothold in international markets within three years. · Develop and launch advanced AI-driven features to further enhance user experience. · Achieve a user base of over 1 billion active users within five years.
| Target Market | Individuals • Tech-Savvy Users: Lubyc appeals to tech-savvy individuals who are adept at using digital tools and seek a comprehensive solution to manage both personal and professional tasks. Businesses • Small to Medium-Sized Enterprises (SMEs): Lubyc offers an integrated platform that enables SMEs to operate more efficiently, improve team collaboration, and make data-driven decisions without the need for multiple disjointed tools. • Large Enterprises: Lubyc’s platform is designed to meet the needs of large enterprises by offering advanced features such as enterprise-grade security, customizable workflows, and comprehensive analytics. • Specific Industry Focus: While Lubyc’s platform is versatile and applicable across various industries, we will not target compliance-heavy industries such as healthcare, financial services, insurance, and similar sectors due to the initial complexity and regulatory requirements.
| Industry/ Competitors | 1. Industry Description: The SaaS industry is rapidly growing, with increasing demand for integrated digital solutions that enhance productivity and efficiency. The industry is expected to continue its growth trajectory, driven by advancements in technology and the increasing adoption of digital tools across various sectors. 2. Competitors: Competitors include platforms offering fragmented solutions for project management, CRM, HRM, and real-time reporting. However, Lubyc differentiates itself by providing a comprehensive all-in-one solution backed by real-time data insights and predictive guidance.
| Legal Structure/ Ownership | Lubyc is registered as an S-corporation. It is 100% owned by Md Shariful Islam and his family. This structure was chosen to combine the benefits of pass-through taxation with the liability protection of a corporation, ensuring both flexibility and security for the owners’ assets.
III. Products & Services
| Product/ Service Idea | Lubyc provides an all-in-one digital platform designed to streamline operations for businesses and individuals. Our platform integrates 55+ functionalities, including project management, CRM, HRM, real-time reporting, and predictive analytics, into a single, cohesive solution.
| Special Benefits | For Businesses: • Unified workflow management • Real-time data insights for informed decision-making • Cost reduction by eliminating the need for multiple platforms • Enhanced employee engagement and knowledge retention • For Individuals: • A single platform to manage personal and professional activities • Access to a verified community for networking and support • Tools to present and manage their virtual selves in one place
| Unique Features | All-In-One Platform: Unlike competitors that offer standalone solutions, Lubyc combines various essential tools into one platform, reducing the hassle of managing multiple subscriptions and logins. • Real-Time Insights: Our platform provides data-driven, real-time insights and predictive analytics to guide users and businesses toward optimal productivity and efficiency. • Customizable Dashboards: Users can customize their dashboards to get a snapshot of their most important metrics and activities. •. Advanced Security: We employ top-notch security measures to protect user data and ensure privacy.
| Limits and Liabilities | Dependency on Internet Connectivity: As a cloud-based solution, Lubyc requires a stable internet connection for optimal performance. • Initial Learning Curve: Users may require some time to familiarize themselves with the comprehensive features of the platform though the actions are kinds of self-explanatory.
| Production and Delivery | Lubyc is developed and maintained by our in-house team of experts in artificial intelligence, software development, and user experience design. • The platform is delivered as a Software as a Service (SaaS) model, accessible via any internet-connected device. •. We have established partnerships with cloud service providers such as Microsoft Azure, Amazon Web Services (AWS), and Google Cloud to ensure reliable and scalable hosting.
| Product/ Service Description | Lubyc is a comprehensive digital platform that consolidates essential business and personal management tools into one intuitive interface. Our solution addresses the common pain points of managing multiple platforms, disconnected workflows, and the lack of real-time insights. By offering a unified workflow, real-time data-driven guidance, and significant cost reduction, Lubyc empowers businesses and individuals to achieve higher productivity and efficiency. The platform’s standout features include customizable dashboards, advanced security measures, and a unique all-in-one design that sets it apart from competitors. Lubyc’s pricing strategy is competitive, offering both basic and premium subscription models to cater to different user needs and budgets. Our commitment to innovation, user-centric design, and continuous improvement ensures that Lubyc remains a leading solution in the digital management space.
IV. Marketing Plan
Total Addressable Market (TAM):
The TAM for Lubyc is estimated to be $1 trillion. This includes the overall potential revenue opportunity if Lubyc achieves 100% market share across all relevant segments globally. The TAM encompasses the entire ecosystem of SaaS, social and professional networking platforms, business operational tools, and individual users seeking productivity solutions.
Source: MarketsandMarkets. “Software as a Service (SaaS) Market by Deployment Model, End User, and Region - Global Forecast to 2026.”
Calculations:
· SaaS Market: According to MarketsandMarkets, the global SaaS market size was valued at USD 157.9 billion in 2020 and is projected to reach USD 307.3 billion by 2026, growing at a CAGR of 11.7%.
· Social and Professional Platforms Market: The global social networking market size is expected to grow from USD 42.17 billion in 2021 to USD 84.90 billion in 2025 at a CAGR of 18.7%.
· Business Operational Tools Market: According to Grand View Research, the global enterprise application market size was valued at USD 238.36 billion in 2020 and is expected to grow at a CAGR of 8.2% from 2021 to 2028.
· Individual Users Market: Adding individual productivity solutions, with an estimated potential market size of USD 350 billion based on various productivity tools and software used by individuals.
Total TAM = $307.3B + $84.90B + $238.36B + $350B ≈ $1 trillion
Serviceable Available Market (SAM):
The SAM for Lubyc is estimated to be $250 billion. This represents the portion of the TAM that Lubyc can realistically target and serve with its current products and services. The SAM includes businesses and professionals that can benefit from Lubyc’s integrated platform, which offers solutions for communication, project management, CRM, HRM, and real-time analytics.
Explanation: The SAM is derived from the TAM by identifying specific sectors and geographical areas where Lubyc’s products are most applicable and have the highest likelihood of adoption.
Calculations:
· We estimate that Lubyc can realistically target 25% of the global SaaS market: 0.25 * $307.3 billion = $76.825 billion
· 30% of the social and professional platforms market: 0.30 * $84.90 billion = $25.47 billion
· 20% of the business operational tools market: 0.20 * $238.36 billion = $47.672 billion
· 30% of the individual user’s market: 0.30 * $350 billion = $105 billion
Total SAM = $76.825B + $25.47B + $47.672B + $105B ≈ $250 billion
Serviceable Obtainable Market (SOM):
The SOM for Lubyc is estimated to be $50 billion. This is the portion of the SAM that Lubyc can capture over the next few years, considering its competitive position, market entry strategy, and growth potential. The SOM includes early adopters and key segments that are most likely to switch to or adopt Lubyc’s all-in-one platform for enhanced productivity and efficiency.
Explanation: The SOM is a realistic estimation of market share that Lubyc can capture based on market analysis, competitive positioning, and strategic growth initiatives.
Calculations:
· We estimate that Lubyc can capture 20% of its SAM in the SaaS market: 0.20 * $76.825 billion = $15.365 billion
· 15% of its SAM in the social and professional platforms market: 0.15 * $25.47 billion = $3.82 billion
· 15% of its SAM in the business operational tools market: 0.15 * $47.672 billion = $7.15 billion
· 20% of its SAM in the individual user’s market: 0.20 * $105 billion = $21 billion
Total SOM = $15.365B + $3.82B + $7.15B + $21B ≈ $50 billion
Overall Market Potential:
Combining these segments, Lubyc addresses a multi-billion-dollar market opportunity. By offering an integrated, all-in-one platform that caters to the diverse needs of businesses and professionals, Lubyc is well-positioned to capture significant market share across these high-growth areas. The comprehensive nature of Lubyc’s solution, which includes tools for communication, project management, CRM, HRM, and real-time analytics, provides a unique competitive advantage in a fragmented market.
Ø TAM: $1 trillion
Ø SAM: $250 billion
Ø SOM: $50 billion
This market potential is driven by the growing demand for cloud-based solutions, increasing adoption of integrated digital tools, and the rising need for data-driven decision-making and real-time insights. The inclusion of individual users seeking productivity solutions further expands the market potential, making Lubyc a comprehensive solution for a broad range of users.
1. Barriers to entry
· High Startup Costs:
o Initial investment in technology infrastructure and development:
o Strategy: While a solid foundation has been established, additional funding is required to further enhance the platform. Secure equity investment to cover these costs and support ongoing development.
· High Marketing Costs:
o Significant expenditure required to build brand awareness and attract customers for aggressive growth:
o Strategy: Utilize equity investment to finance high marketing and branding costs. Leverage digital marketing, social media campaigns, and strategic partnerships to maximize reach cost-effectively.
· Brand Recognition Challenges:
o Establishing Lubyc as a trusted and leading brand in a competitive market:
o Strategy: Highlight unique selling propositions, endorsements from partners like Microsoft and Amazon, and customer testimonials to build credibility and brand recognition.
· Finding Qualified Employees:
o Need for skilled professionals in AI, machine learning, and software development:
o Strategy:
§ Equity Participation: Offer equity positions to employees, providing a sense of ownership and potential for significant financial reward as the company grows.
§ Flexible Work Environment: Provide flexible working hours and remote work options to cater to the diverse needs of modern professionals.
§ Innovative Culture: Foster a culture of innovation where employees can work on cutting-edge technologies and have the opportunity to influence the product roadmap.
§ Career Growth: Offer clear career progression paths, continuous professional development opportunities, and mentorship programs to help employees grow their skills and advance their careers.
§ Competitive Benefits Package: Include comprehensive health insurance, retirement plans, generous paid time off, and wellness programs.
§ Recognition and Rewards: Implement a robust recognition and rewards system to acknowledge outstanding performance and contributions.
§ Work-Life Balance: Promote a healthy work-life balance through wellness initiatives and family-friendly policies.
· Need for Specialized Technology:
o Developing advanced features like deeper real-time insights and predictive analytics:
o Strategy: Invest in R&D and form strategic partnerships with institutes and technology providers to stay at the forefront of innovation and technology advancements.
2. Threats and opportunities
· Changes in Government Regulations:
o Threat: Data protection laws and privacy regulations could impact operations, especially in highly regulated industries.
o Strategy: Retain substantial legal resources to ensure compliance with all relevant regulations and invest in robust data security measures. Regular audits and continuous monitoring will be conducted to stay ahead of regulatory changes.
· Changes in Technology:
o Threat: Rapid advancements in technology could render current solutions obsolete.
o Strategy: Continuously innovate and stay ahead of industry trends by investing in research and development. Partner with leading tech institutions and companies to integrate the latest advancements into our platform.
· Changes in the Economy:
o Threat: Economic downturns could affect customer spending on SaaS solutions, although trends like COVID-19 have increased the demand for virtual-work solutions.
o Strategy: Develop a strong balance sheet to absorb short-term losses and implement a cost-cutting plan to remain financially stable. Offer flexible pricing models and demonstrate clear ROI to justify customer investment even in tough economic times.
· Changes in the Industry:
o Threat: Increasing competition and new market entrants.
o Strategy: Differentiate Lubyc through its unique product offering, versatile features, superior customer service, and strong brand positioning. Focus on building long-term customer relationships and leveraging strategic partnerships to enhance market presence.
SWOT Analysis Worksheet
| | Strengths | Weaknesses | Opportunities | Threats |
| Product/ Service Offering | All-in-one solution, real-time insights, data-driven guidance, cost reduction | High initial development costs though strong foundation established | Growing demand for integrated solutions | Rapid technological changes, keep always up to date |
| Brand/ Marketing | Backed by Microsoft (same program as ChatGPT went through) and Amazon | Low brand recognition initially | Digital marketing and partnerships | High marketing costs and dedicated sales and marketing resources |
| Staff/HR | Experienced and skilled team | Finding qualified employees, more to be filled | Attract top talent with competitive offers | High competition for talent |
| Finance | Strong financial projections | High initial investment, lots of learning | SBA loans, equity investments and direct sales | Economic downturns |
| Operations/ Management | Efficient micro model | Actual growth not started, adaption might be a learning | Continuous innovation and improvement | Regulatory changes |
| Market | Growing SaaS industry | High competition | Expanding market size | New market entrants |
| Can any of your strengths help with improving your weaknesses or combating your threats? If so, please describe how below.
| Yes, the strong backing by Microsoft and Amazon can help improve brand recognition and provide a competitive edge in marketing. The experienced team can also mitigate the challenges of finding qualified employees and dealing with technological changes. Past natural disasters Covid-19 that encourage virtual work environment through Lubyc doesn’t want any catastrophe for its benefits where the whole world suffers.
| Based on the information above, what are your immediate goals/next steps?
| · Secure SBA loan or equity investment. · Launch targeted marketing campaigns. · Develop and enhance product features based on customer feedback.
| Based on the information above, what are your long-term goals/next steps?
| · Capture 1% of the target market within few years. · Expand product offerings and enter new markets like creating a complete virtual world where all decedents will be able to communicate with their ancestors virtually. · Continuously innovate to stay ahead of industry trends and technological advancements.
3. Product/service features and benefits
Lubyc All-In-One Solution
Key Features:
· Unified Platform: Integrates multiple business functions such as PM, CRM, HRM, Storage, reporting, communication, engagement into one seamless platform.
· Real-Time Insights: Provides up-to-date data and analytics for informed decision-making in real time.
· Data-Driven Guidance: Uses predictive analytics to offer actionable insights and recommendations.
· Cost Reduction: Reduces overhead by consolidating tools and improving operational efficiency.
Key Benefits:
· Enhanced Productivity: Streamlines workflows and reduces time spent on redundant tasks.
· Improved Collaboration: Centralized platform facilitates better communication and teamwork.
· Scalability: Easily scalable to grow with the business.
· Employee Engagement: Tools for engagement and performance tracking improve employee satisfaction and retention.
· Knowledge Retention: Ensures critical business information is preserved and accessible.
After-Sale Services:
Product Delivery: Efficient digital delivery system ensures immediate access to the platform upon purchase, enabling users to start using Lubyc without any delays.
Warranty/Guarantee: Customers can take advantage of a 15-day trial period. If not satisfied within the first 90 days of the yearly contract, billing will be paused, and we will work closely with them to resolve any issues. Billing will resume once satisfaction is achieved.
Dedicated Account Manager: Each customer is assigned a dedicated account manager to provide a seamless experience and personalized support.
Ongoing Support: Leveraging chatbots and AI to automate customer service support, via chat, email, and phone. Initially, support will be available during business hours, with plans to expand to 24/7 coverage as the team grows.
Training: Comprehensive training programs and resources are available for all users, including video tutorials, webinars, and user manuals. Initial training sessions will be conducted by our expert team to ensure smooth onboarding.
Refund Policy: Full refund available within the first 90 days of use if not satisfied, providing customers with confidence in their purchase decision.
These services reflect our commitment to providing exceptional customer support and ensuring that users can fully leverage the capabilities of the Lubyc platform.
4. Target customer
Business Customers:
· Industry: Primarily targeting SMEs across various sectors including tech, software, consulting, and professional services.
· Location: Initially focusing on the US, then expanding to the rest of North America and Europe, and finally the rest of the world.
· Size: Small to medium-sized enterprises with 25-500 employees.
· Stage in Business: Startup, growing, and mature companies looking to streamline operations.
· Annual Sales: Businesses with annual revenues ranging from $1 million to $100 million.
Individual Customers:
· Age: 21-35 years old.
· Gender: All genders.
· Location: Primarily city and urban areas with high internet penetration.
· Income: Middle to high income.
· Occupation: College students, professionals, freelancers, entrepreneurs, and remote workers.
· Education Level: College-educated, tech-savvy individuals.
5. Key competitors
Given the unique nature of Lubyc as an all-in-one solution with real-time reporting and a single source of data point, it stands in a league of its own. There are no direct competitors offering the same comprehensive suite of tools and real-time capabilities. However, some indirect competitors offer specialized functionalities that overlap with parts of Lubyc’s offerings, few mentioned bellow to get some ideas:
Indirect Competitors:
· Asana (San Francisco, CA)
o Product: Project management software.
o Strengths: Task management, team collaboration, real-time updates; intuitive and user-friendly interface.
o Weaknesses: Limited in scope compared to an all-in-one solution; lacks comprehensive real-time insights.
o Market Strategy: Targeting businesses of all sizes with a focus on ease of use and flexibility.
· Salesforce (San Francisco, CA)
o Product: CRM software.
o Strengths: Comprehensive CRM tools, analytics, automation; strong brand presence and extensive features.
o Weaknesses: High cost and complexity; primarily focused on CRM without broader integrated functions.
o Market Strategy: Targeting large enterprises with robust and scalable solutions.
· Slack (San Francisco, CA)
o Product: Team collaboration software.
o Strengths: Messaging, file sharing, integrations with other tools; strong focus on enhancing workplace communication.
o Weaknesses: Limited to communication and collaboration; lacks integrated project management and real-time analytics.
o Market Strategy: Focused on enhancing workplace communication and productivity.
· Jira (Sydney, Australia)
o Product: Project management software.
o Strengths: Robust features for agile project management, issue tracking, and bug tracking; widely used in software development.
o Weaknesses: Steep learning curve; not a comprehensive all-in-one solution.
o Market Strategy: Targeting development teams and organizations needing advanced project tracking and management tools.
· Box (Redwood City, CA)
o Product: Cloud storage and file sharing.
o Strengths: Secure cloud storage, collaboration, and file sharing; strong focus on enterprise security and compliance.
o Weaknesses: Primarily focused on storage and collaboration; lacks integrated project management and CRM capabilities.
o Market Strategy: Targeting enterprises and organizations needing secure, scalable cloud storage solutions.
Unique Positioning
Lubyc’s unique value proposition lies in its comprehensive integration of various business functions into a single platform with real-time reporting capabilities. This approach not only simplifies workflows but also enhances decision-making through unified and up-to-date data insights. The absence of a direct competitor offering a comparable all-in-one solution underscores Lubyc’s distinct market position and potential for significant impact in the business solutions landscape.
6. Positioning/Niche
Positioning: Lubyc positions itself as an all-in-one business and life management platform that consolidates multiple tools into a unified system. It provides real-time insights and data-driven guidance to enhance productivity and efficiency for businesses and individuals.
Niche: Lubyc caters to small and medium-sized enterprises (SMEs) and tech-savvy individuals who are looking for a comprehensive solution to streamline their operations, improve collaboration, and gain actionable insights without the hassle of managing multiple disconnected platforms.
7. Marketing Strategy
Lubyc is implementing a range of marketing initiatives aimed at aggressive growth. We plan to enhance and push forward the most valuable and ROI-driven strategies. Here are a few ongoing and planned initiatives:
Outbound Marketing:
· Email Marketing: Promotional emails and regular newsletters to leads and existing customers.
o Strategy: Hired ListKit to manage and send unlimited promotional emails monthly, contacting 5,000 new businesses each month, with the flexibility to increase based on resources and capabilities. Additionally, Lubyc has partnered with Apollo for access to 700 million leads for aggressive growth.
· LinkedIn Connection: Increase and leverage founder’s connection network in LinkedIn
o Strategy: Sending 1,500 connection requests per month to increase and leverage the founder’s LinkedIn network, communicating effectively through manual and semi-automated methods.
· Done For You (DFY): Looking to automate process of booking more sales demo appointments.
o Strategy: Partnered with Persist IQ to automate the process of booking more sales demo appointments, from lead generation to scheduling. Exploring more DFY partnerships.
Inbound Marketing:
· Strategic Partnership: Partner with tech giant to create the brand image and solid footprints.
o Strategy: Partnered with Microsoft, Amazon, and MongoDB. Lubyc is in the same program as OpenAI (ChatGPT) with Microsoft and aims to increase strategic partnerships.
· Digital Ads: Targeted Google/ Bing ads to reach businesses searching for management solutions and LinkedIn, Facebook, Instagram, TikTok, and Twitter ads targeting professionals and business owners.
o Strategy: Partnered with Web Dynamics International and Marketing 360 to manage targeted Google/Bing ads and social media ads on LinkedIn, Facebook, Instagram, TikTok, and Twitter for optimal ROI.
· SEO: Optimized website with detailed information about Lubyc’s features and benefits.
o Strategy: Developed a system to automate the process of submitting content to all major search engines. Partnering with SEO experts to leverage their domain knowledge.
· Blog and Case Studies: Regular posts on industry trends, productivity tips, and success stories using Lubyc.
o Strategy: Licensed an AI content production tool, Visla, to automate content generation. Regularly posting industry trends, productivity tips, and success stories with in-depth analyses of how Lubyc helps businesses achieve their goals.
· Social Medias: Sharing insights, customer testimonials, and product updates on LinkedIn, Facebook, Instagram, TikTok, YouTube, and Twitter.
o Strategy: Partnered with Promo, uploading about 500 videos across social media platforms and continuing daily uploads to engage more users and potential customers.
· Webinars: Hosting webinars on topics like business efficiency, data analytics, and digital transformation.
o Strategy: Conducting weekly webinars to increase user engagement and convert attendees into paid customers.
· Networking Events: Participating in industry events to showcase Lubyc.
o Strategy: Planning to participate in industry events to showcase Lubyc’s capabilities, with detailed planning to follow based on resource availability.
· Referral Program: Incentivizing referrals with commissions
o Strategy: Offering 50% one-time commission or 5% monthly for five years.
Follow-up and Deal Closure:
· Strategy: Partnering with Projektive to manage follow-ups and deal closures, ensuring efficient handling of the anticipated number of leads. Projektive will handle the process from lead generation to finalizing deals, reducing resource consumption and ensuring that every lead is appropriately managed and converted.
8. Promotional budget
To effectively reach and engage our target markets, Lubyc has allocated a strategic promotional budget aimed at driving brand awareness, user acquisition, and customer retention. The budget is divided across two primary segments: Small and Medium Enterprises (SMEs) and individual users. This allocation ensures that our marketing efforts are tailored to the unique needs and preferences of each segment, maximizing our return on investment.
In the first year, our focus will be primarily on SMEs, as they represent a segment that will start generating immediate revenue. In the second year, we will expand our efforts to include individual users, recognizing the significant potential and market size this segment represents. Below is a detailed breakdown of the marketing expenses strategy for the first two years:
Marketing Expenses Strategy Chart
| | SMEs | Individuals
| Year 1 | $250,000 | $60,000
| Year 2 | $600,000 | $400,000
This budget will be utilized across various marketing channels and initiatives, ensuring a comprehensive and effective approach to market penetration and growth. By focusing initially on SMEs and expanding to individuals in the second year, we aim to establish a strong revenue base and leverage the vast market potential of individual users.
Lubyc’s pricing strategy is designed to be competitive while reflecting the high value and comprehensive features of our platform. We offer separate pricing structures for individual users and business clients to cater to their unique needs and ensure maximum accessibility.
9. Pricing
Individual Pricing:
1. Basic Plan:
• Price: $0 per user/month
• Revenue Model: Generates $0.60 USD advertisement revenue per user/year
• Rationale: The Basic Plan is offered for free to attract a large user base and generate revenue through targeted advertisements. This approach aims to create a vast user community, increasing platform engagement and brand visibility.
2. Premium Plan:
• Price: $9.99 per user/month
• Features: Includes advanced features such as enhanced growth tools, comprehensive analytics, and priority support.
• Rationale: Priced competitively, the Premium Plan is designed to provide significant value to users seeking more robust capabilities. Market surveys and user feedback indicate this price point is attractive and perceived as delivering high value.
Business Pricing:
1. Enterprise Plan:
• Price: $100.00 per employee/month (can go as little as $25.00 per employee/month)
• Features: Comprehensive suite of tools including project management, CRM, HRM, real-time analytics, and more.
• Rationale: This pricing is structured to provide businesses with a cost-effective solution that integrates multiple functions into one platform. By consolidating various tools, businesses can reduce overhead costs associated with maintaining multiple software systems. The price reflects the value and efficiency gained from using Lubyc’s unified platform.
Pricing Rationale:
• Value-Based Pricing: Our pricing reflects the comprehensive features and benefits offered by Lubyc. While the Basic Plan is free, its value is derived from the ad revenue model, ensuring that even free users contribute to Lubyc’s revenue.
• Competitive Analysis: Our pricing strategy is informed by market surveys and comparisons with similar products. The goal is to remain competitive while offering superior value through our extensive feature set. Notably, other providers charge 3 to 10 times higher for similar services, and even then, some services offered by Lubyc are unavailable through other companies.
• Flexibility: We offer monthly and annual subscription options to provide flexibility for our customers, making it easier for them to choose a plan that fits their budget and needs.
Customer Service and Credit Policies:
• Free Trial: We offer a free trial period, allowing potential customers to experience Lubyc risk-free and see the value it brings to their operations.
• Flexible Payment Options: Customers can choose between monthly and annual subscription plans, providing them with payment flexibility and potential cost savings on annual subscriptions.
• Customer Support: Lubyc offers 24/7 customer support for all users, ensuring that any issues or queries are addressed promptly, enhancing user satisfaction and retention.
Example Calculation: Cost Comparison with Other Providers
To illustrate the cost-effectiveness of Lubyc’s all-in-one platform, here is a detailed comparison of the costs of using separate tools from various providers versus Lubyc’s integrated solution.
Example Scenario: A mid-sized business with 100 employees
Current Costs Using Separate Tools:
1. Project Management (Asana): $13.49 per user/month
• Total: 100 users x $13.49 = $1,349/month
2. CRM (Salesforce): $75 per user/month
• Total: 100 users x $75 = $7,500/month
3. HRM (BambooHR): $8.75 per employee/month
• Total: 100 employees x $8.75 = $875/month
4. Chat and Collaboration (Slack): $6.67 per user/month
• Total: 100 users x $6.67 = $667/month
5. Calendar and Scheduling (Google Workspace): $12 per user/month
• Total: 100 users x $12 = $1,200/month
6. Inventory Management (Zoho Inventory): $29 per user/month
• Total: 100 users x $29 = $2,900/month
7. Reporting and Analytics (Tableau): $70 per user/month
• Total: 100 users x $70 = $7,000/month
8. Employee Engagement (15Five): $7 per user/month
• Total: 100 users x $7 = $700/month
9. Employee Hiring and Onboarding (Lever): $299 per user/month
• Total: 100 users x $299 = $29,900/month
10. Performance and KPI Tracking (Lattice): $11 per user/month
• Total: 100 users x $11 = $1,100/month
11. Reward System and Promotions (Bonusly): $5 per user/month
• Total: 100 users x $5 = $500/month
12. Employee Training (Udemy for Business): $240 per user/year (or $20 per user/month)
• Total: 100 users x $20 = $2,000/month
13. Employee Surveys (SurveyMonkey): $32 per user/month
• Total: 100 users x $32 = $3,200/month
14. Company Blog (WordPress Business Plan): $25 per user/month
• Total: 100 users x $25 = $2,500/month
15. Storage (Box): $15 per user/month
• Total: 100 users x $15 = $1,500/month
Total Monthly Cost Using Separate Tools: $62,391
Total Annual Cost Using Separate Tools: $62,391 x 12 = $748,692
Cost Using Lubyc’s Integrated Solution:
• Enterprise Plan: $100.00 per employee/month
• Total: 100 employees x $100 = $10,000/month
Total Annual Cost Using Lubyc’s Integrated Solution: $10,000 x 12 = $120,000
Note: These are not all services you get via Lubyc. Lubyc provides 55+ services, offering even more value and efficiency.
Cost Savings with Lubyc:
• Annual Cost Savings: $748,692 - $120,000 = $628,692
• Percentage Savings: ($628,692 / $748,692) x 100 ≈ 84%
By switching to Lubyc’s all-in-one platform, businesses can achieve significant cost savings of over 80%, while also benefiting from a unified system that enhances productivity, efficiency, and collaboration. Lubyc not only provides a comprehensive solution but also offers unique features and capabilities not available with other providers, making it the most compelling choice on the market.
10. Proposed Location
Current Location:
· Lubyc operates virtually but plans to establish a commercial office in Silicon Valley to build trust with business customers.
11. Distribution channels
· Direct Sales, Channel Partners, Online Sales
· Strategic Partnerships and Key Distributor Relationships:
o We have established key partnerships with industry leaders such as Microsoft, Amazon, and MongoDB to enhance our market presence and credibility.
o Our partnerships with distribution networks and technology providers ensure a robust and reliable delivery of our solutions to customers globally.
o We continuously seek to expand our network of strategic partnerships and distributors to reach new markets and drive growth.
12. Sales Forecast
| | Year 1 | Year 2
| Revenue | $225K | $3.4M
| Expenses | $1M | $3.3M
| Profit | -$800K | $34K
| Company Valuation | $1.6M | $25M
See financial 2 year forecast for details
V. Operational Plan
1. Production
Production Methods and Tools:
Lubyc’s production involves the development and delivery of a comprehensive SaaS platform. The development process includes software design, coding, testing, and deployment. Our production methods emphasize agile development practices to ensure continuous integration and delivery. Key tools used include high-performance servers, cloud infrastructure, and advanced software development tools. The primary costs associated with production include:
· Server maintenance
· Software licenses
· Developer salaries
These elements ensure that Lubyc can provide a robust and reliable platform to its users.
2. Quality Control
Maintaining Consistency:
Lubyc maintains consistency through rigorous quality control procedures. Our approach includes:
· Automated Testing: To ensure all code meets our quality standards.
· Continuous Integration: Facilitating seamless integration of new features and updates.
· Code Review Processes: Regularly reviewing code to identify and fix issues early.
· User Feedback: Collecting and analyzing user feedback to drive continuous improvement.
· Regular Updates: Issuing patches and updates promptly to address any issues.
These measures ensure the highest quality of our software and enhance user satisfaction.
3. Location
Business Location:
Lubyc operates virtually to keep the operation cost low however is planning to operate from a commercial office space located in Silicon Valley. This small office will be used to earn the trust of our business customers, so they understand we are here to do business.
Details:
· Building Type: Commercial office
· Zoning Restrictions: Complies with commercial zoning regulations
· Accessibility: Conveniently located with ample parking and public transportation access
· Annual Costs: $125K
4. Legal Environment
Handling Legal Requirements:
Lubyc budgets $100K annually to operate within a complex legal environment and ensures full compliance with all relevant regulations to safeguard its operations and protect its clients.
Details:
· Licenses and Permits: Obtaining necessary business licenses and software development permits.
· Trademarks and Patents: Securing a trademark for Lubyc and filing patents for unique software features.
· Insurance Coverage: Maintaining comprehensive insurance coverage, including general liability, professional liability, and cyber insurance, at an annual cost of $15,000.
· Regulations: Adhering to data protection regulations such as GDPR and CCPA.
· Special Regulations: Complying with industry standards for software and IT.
· Bonding Requirements: Currently not applicable.
Lubyc’s adherence to these legal requirements ensures a secure and compliant operational environment, fostering trust and reliability among its clients and stakeholders.
5. Personnel
Employee Needs:
Lubyc requires a talented and skilled workforce to drive its operations and ensure success. The projected team members at the end of the year 1 is 5 and year 2 is 35.
Details:
· Types of Employees: The team includes software developers, QA engineers, UX/UI designers, sales and marketing personnel, customer support, and administrative staff.
· Employee Count: Starting with 5 employees in the first year, expanding to 35 by the end of the second year.
· Freelancers/Contractors: Engaging freelancers and contractors for specific projects as needed.
· Job Descriptions: Comprehensive job descriptions are available for each role to ensure clarity and alignment with company objectives.
· Pay Structure: Offering competitive salaries with performance-based bonuses; sales staff receive a base salary plus commission.
· Finding Employees: Recruitment through job boards, recruitment agencies, and participation in networking events.
· Training: Providing robust onboarding programs and continuous professional development opportunities to enhance skills and career growth.
Lubyc’s focus on attracting and retaining top talent is critical to achieving its mission and driving innovation and growth within the company.
6. Inventory
Inventory Management:
As a SaaS company, Lubyc does not require traditional inventory. However, we do need to maintain a supply of high-quality server hardware and software licenses to ensure the platform runs smoothly.
Details:
· Type of Inventory: Digital software components and licenses
· Average Value of Inventory: Minimal, primarily software licenses and development tools
· Inventory Turnover: Not applicable
· Seasonal Inventory: Not applicable
· Lead Time: Immediate for digital components
7. Vendors
Key Vendors:
Lubyc relies on several key vendors for cloud infrastructure and development tools.
Details:
· Names and Addresses: Microsoft Azure (Redmond, WA), AWS (Seattle, WA), GitHub (San Francisco, CA)
· Inventory Furnished: Cloud services, development tools, code repositories
· Credit and Delivery Policies: Payment terms are net 30 days
· Reliability: High reliability with SLAs in place
· Supply Shortages: Not anticipated; multiple vendors for redundancy
· Cost Fluctuations: Generally stable; budget includes contingency for minor fluctuations
8. Credit Policies
Extending Credit to Customers:
Lubyc offers credit to enterprise clients and resellers.
Details:
· Industry Norm: Common practice in the SaaS industry
· Credit Policies: Credit checks for new customers, credit limits based on customer size and history
· Creditworthiness Checks: Conducted via credit rating agencies and financial statements
· Credit Terms: Case by case basis depending on the customers and situations
· Cost of Offering Credit: Included in pricing structure
· Handling Slow-Paying Customers: Prepaid service, service shutdown after the threshold usually 5 days past due, and not reactivated until paid fully.
VI. Management & Organization
Management Worksheet
| Bio/s | Md Shariful Islam (Founder and CEO): Md Shariful Islam is an accomplished entrepreneur and engineer with over a decade of experience in leading roles at Boeing, General Electric, and United Technologies. He holds an MBA from The University of Chicago Booth School of Business, specializing in strategic management and entrepreneurship. Shariful has a proven track record of driving innovation, managing large teams, and delivering complex engineering projects. His vision and leadership skills are pivotal to Lubyc’s success. Munjela Rumanna (CTO): Munjela Rumanna is a seasoned technologist with extensive experience in system architecture, software development, and artificial intelligence. With a background from the University of Washington, Seattle, she has worked on numerous high-profile projects involving machine learning and natural language processing. Munjela’s expertise in cutting-edge technologies ensures that Lubyc remains at the forefront of innovation in the SaaS industry. Dr. Mahboob Morshed (R&D): Dr. Mahboob Morshed holds a Ph.D. from NU Japan and brings a wealth of knowledge in research and development. His experience in commercial strategy and market analysis complements his technical skills, making him an asset to the Lubyc team. Dr. Morshed’s insights into emerging technologies and market trends are critical for guiding Lubyc’s product development and strategic direction.
| Gaps in Management or Experience | · To address gaps in financial expertise and sales strategy, Lubyc plans to hire a CFO and engage experienced sales consultants. This will ensure robust financial management and an effective sales approach.
| Advisors/ Others | Strategic Advisor: Mudasser (Maz) Zaheer: With academic credentials from Harvard University and the University of Houston, Mudasser brings extensive experience from companies such as McKesson, DXC Technology, Hewlett Packard (HP) Company, Snowflake Mobile, Neasi-Weber International, Androwave Inc., ACA Technology, Houston Chronicle, and Siemens AG. Financial Advisor: Bryan Coapstick: A seasoned professional with education from Stanford University and Yale University. Bryan has worked with DXC Technology, Hewlett Packard (HP) Company, Deloitte, BearingPoint, Cambridge Silicon Radio / Wilcoxon Research, Marriott, Oracle, and Johnson & Johnson. Tax and Accounting Advisor: Sanjiv Gupta, CPA: Providing expert tax planning and accounting services to support Lubyc’s financial health and growth. Compliance: Outsourced Compliance: Lubyc outsources compliance services to specialized firms to ensure adherence to all regulatory requirements while keeping costs low. Board of Directors: To Be Determined: To be filled with diverse professionals providing strategic direction and governance. Financial Institutions: Banks: Citi and Chase Bank, assisting with financial planning and securing funding.
VII. Expenses & Capitalization
Expenses
Lubyc’s financial projections for the first two years illustrate a strategic plan to achieve rapid growth and operational efficiency. In Year 1, Lubyc anticipates initial revenue generation, accompanied by significant investments in salaries, sales and marketing, and infrastructure to establish a solid foundation for the business. By Year 2, Lubyc expects substantial revenue growth as our efforts begin to yield results. The financial plan reflects our commitment to sustainable growth, operational excellence, and achieving profitability, positioning Lubyc for long-term success and market leadership.
| | Year 1 | Year 2
| Salary | 320,000 | 1,485,417
| Sales & Marketing | 310,925 | 1,026,398
| Operating Capital & Others | 27,000 | 39,000
| Infra & Admin Cost | 426,424 | 815,007
| Total Expense | 1,084,349 | 3,365,821
Sources of Funding:
To cover these expenses, Lubyc plans to secure funding from the following sources:
· Funding Amount: $1,000,000
o This loan will be used primarily to cover product development, marketing, and initial operating expenses.
VIII. Financial Plan
The Financial Plan section of Lubyc’s business plan provides a detailed analysis of the company’s projected financial performance, including profit and loss statements, cash flow projections, a projected balance sheet, break-even analysis, and a breakdown of how the capital will be used.
1. Profit & Loss Projection
| Summary | Year 1 | Year 2
| Global Users | 115,330 | 4,191,514
| Company | 41 | 149
| Revenue | $225,000 | $3,400,340
| Expense | $1,084,349 | $3,365,821
| Profit | -$859,349 | $34,519
| Company Valuation | $1,687,500 | $25,502,552
Refer to the attached Financial Projection (2 Years) - LUBYC for detailed Profit/ Loss, Cash Flow and Balance Sheet.
2. Break-Even Analysis
The Break-Even Analysis determines the sales volume required to cover Lubyc’s costs, indicating when the company will start generating profit. Lubyc will be breakeven on Month of 18 and see attached Financial Projection (2 Years) - LUBYC for detailed analysis.
3. Use of Capital
Lubyc aims to raise $1 million through an SBA loan or equity investment to fuel its growth over the next two years. The funds will be allocated as follows:
Year 1:
· Salaries ($320,000):
o Covering compensation for key personnel, including software developers, QA engineers, UX/UI designers, sales and marketing staff, customer support, and administrative staff.
· Sales & Marketing ($310,925):
o Implementing targeted marketing campaigns to acquire new customers and penetrate new markets.
o Expanding the sales team to increase outreach and sales efforts.
· Working Capital ($30,000):
o Ensuring the business has sufficient cash flow to meet day-to-day operational expenses and manage any unforeseen financial requirements.
· Infrastructure & Administrative Costs ($423,424):
o Covering office rent, utilities, insurance, and other administrative expenses.
o Investing in necessary infrastructure to support the company’s growth, including server maintenance, software licenses, and office equipment.
Year 2:
· Salaries ($1,485,417):
o Continuing to support the growing team with competitive compensation, expanding the workforce to meet increasing demands, and retaining top talent.
· Sales & Marketing ($1,026,398):
o Scaling up marketing initiatives to further drive customer acquisition and brand awareness.
o Enhancing sales efforts to capture larger market share and increase revenue streams.
· Working Capital ($39,000):
o Maintaining a robust cash flow to support ongoing operations and handle any unexpected financial needs.
· Infrastructure & Administrative Costs ($1,241,431):
o Sustaining the operational infrastructure to accommodate business growth, including higher administrative costs as the company scales.
o Investing in advanced technologies and tools to improve efficiency and productivity.
Summary
The total capital raised will be strategically allocated to ensure Lubyc’s robust growth and stability over the next two years. The primary focus will be on enhancing product development, scaling sales and marketing efforts, supporting operational costs, and ensuring a solid infrastructure to support the expanding customer base and workforce. By strategically investing these funds, Lubyc aims to accelerate its growth, expand its market presence, and establish itself as the leading all-in-one platform for businesses and individuals.
Assumptions Behind Financial Projections
· Average Employees per Company: The average number of employees per company is set at 50.
o Rationale: Our target market includes mid-sized companies that typically have between 20 to 500 employees. Based on our market research and analysis of industry reports, 125 employees per company is a realistic average that reflects the typical size of our ideal customer. However, since initially, we are working with lots of startups, we set the number to 25 for very conservative projections.
· Target Companies: Our best target companies are mid-sized businesses in tech, software, consultants and professional services sectors.
o Reasoning: These industries are rapidly adopting SaaS solutions to improve productivity and efficiency. They also tend to have higher budgets for technology investments.
· Pricing Strategy: Individual vs. Business Pricing are given below
o Basic Plan for Individuals: $0 per user/month, assuming $0.60 USD advertisement revenue per user (Facebook makes $13.00 USD).
o Premium Plan for Individuals: $9.99 per user/month for 5% of total users (LinkedIn has $29.99 USD per user with 39% of total users).
o Business Pricing: $25.00 per employee/month.
§ Pricing Rationale: The basic plan offers essential features suitable for individuals who do not want to spend money; however, Lubyc will earn from them assuming $0.60 USD/year advertisement revenue per user. The premium plan includes advanced features such as enhanced growth, comprehensive analytics, and priority support, catering productivity that no other companies in the world are providing. For business, the least price we are charging is $25.00 USD per employee/month. On average, after a huge discount, it is $100.00 USD per employee/month, but we are considering the conservative number here.
· Testing: We conducted surveys and received feedback from a select group of potential clients, indicating that the pricing is competitive and acceptable within the target market.
· Customer Acquisition Projections: New customers will be signed up at the projected rate, realistically no company for the first month.
o Rationale: The projections are based on the increment of the salesforce (1 company per sales rep per week) and support from the marketing and deal closing team, huge marketing budgets to create inbound deal flow, marketing strategy, and historical data from similar SaaS companies. Additionally, our partnership with well-known industry giants such as Microsoft and Amazon enhance our credibility and market reach, aiding in faster customer acquisition. We projected the traction based on the probability of our salesforce and paid services taken from other companies as well.
· Potential Salaries: Salaries are based on industry standards for roles such as software developers, sales personnel, and support staff.
o Sources: We used data from industry salary surveys, job market analyses, and benchmarked against similar companies in our sector. As a startup, we are at the higher end to attract top talents in that domain, as we consider the employees our assets.
· Personnel Expectations and Overhead:
o Personnel: Software Developers, Sales Executives, Customer Support, Marketing, and Administrative Staff. Gradual increase in headcount as the customer base grows.
§ Overhead: Office Rent is based on current market rates for office space in our target locations. Utilities and Other Expenses estimated from industry averages and our operational requirements.
· Salesman Commissions/Bonuses:
o Sales Commissions: Sales personnel will receive a commission of 10-20% on each sale, aligning with industry standards. 10% commission on the first $100,000 in sales, 15% on the next $200,000, 20% on the next $300,000, 25% on the next $400,000, and 30% on the next $500,000.
o Bonuses: Additional performance bonuses based on quarterly and annual targets to incentivize high performance. 10% of base salary for $400,000 in quarterly sales and 20% for $2 million in yearly sales.
· Other Bonuses as Part of Benefits:
o Benefits Package: Includes health insurance, life insurance, retirement plans, education, and vacation packages. These are standard benefits aimed at attracting and retaining top talent.
· Potential Income Taxes:
o Estimated based on projected profits and current corporate tax rates. Potential tax liabilities will be accounted for in the financial projections for the later years.
· Revenue:
· Rationale: No revenue is assumed from free global users for the first year, then gradually increasing by 10% of the revenue of the previous month. A maximum of 30% of the total premium users (5% of global users) within the next two years will be paid users to promote Lubyc even further (i.e., if they bring X number of users, they don’t need to pay any fees).
Summary
These assumptions form the basis of our financial projections and provide a realistic framework for our growth and profitability. We are confident in our ability to achieve these targets based on our market research, strategic partnerships, and the robust demand for our innovative SaaS solution. Our goal for the first two years is to grow the company as fast as possible and then go for equity investment to bring this company to the next level for exponential growth.
IX. Sources
1. MarketsandMarkets. “Software as a Service (SaaS) Market by Deployment Model, End User, and Region - Global Forecast to 2026.”
MarketsandMarkets.
2. Gartner. “Forecast: Enterprise Application Software, Worldwide.”
Gartner.
3. Statista. “Global SaaS market size 2021 & 2026.”
Statista.
8. https://www.bls.go v/news.release/pdf/empsit.pdf