Lo Secco, THE Zero Sugar Prosecco

LO SECCO, THE Zero Sugar Prosecco — redefining the fastest-growing sparkling wine category by eliminating its biggest flaw: sugar, while elevating taste, ritual, and premium positioning. A Prosecco DOC Brut Nature produced in the Veneto region of Northern Italy, LO SECCO is the only zero-sugar Prosecco purpose-built for the global premium market. Vinified to less than one gram of residual sugar, certified vegan, gluten-free, and additive-free, it delivers a full-strength 11% ABV expression with notes of white peach, golden pear, and green apple — with the nutrition label on the bottle as a mark of transparency. The category context makes that transparency radical: most conventional Prosecco contains between 16 and 45 grams of sugar per liter — sugar that is rarely disclosed, never discussed, and consumed without awareness by millions of people who would be alarmed to find the same levels in their food. In a world where hidden sugar has infiltrated nearly every processed product — including, remarkably, products as seemingly benign as table salt — LO SECCO's commitment to clean, high-quality fruit-forward production and full nutritional disclosure is not a marketing choice. It is a values choice. At $24.99 SRP, LO SECCO occupies the premium tier between Prosecco and Champagne, a white space that had no credible occupant before its launch. The bottle itself makes that positioning unmistakable: designed by Foundations Marketing Group — the agency behind Empress 1908 Gin — LO SECCO's packaging deliberately lifts the entire Prosecco category, bringing a level of visual sophistication and shelf presence more consistent with prestige Champagne than with conventional Italian sparkling wine. In a category long defined by commodity aesthetics, the bottle is a statement before the first sip.

The brand operates a hybrid commercial model combining exclusive three-tier distributor partnerships with direct-to-consumer e-commerce — both channels fully compliant with the three-tier system. Distribution is built deliberately, prioritizing signal accounts — Michelin-recognized restaurants, private clubs, marquee wedding venues, and fine wine retailers — over volume-first chain placement. On-premise credibility drives retail pull-through; DTC builds the direct consumer relationship and repeat purchase velocity. LO SECCO is currently active across eight U.S. markets through partners including Shore Point Distributing, Kohler Distributing, Northeastern Beverage, Maverick Beverage Company, and Canopy Wine Selections, with national shipping available at loseccoprosecco.com and international expansion actively underway. The brand is positioned to own the better-for-you and beyond-alcohol category as consumer demand shifts decisively from abstinence to smarter consumption — creating a premium, scalable brand with outsized upside.

LO SECCO was founded by three women who previously created the brand identity, sales strategy, and national marketing architecture for Empress 1908 Gin — work that contributed directly to a $200M+ exit for their client and established this team as among the most effective brand builders in the premium spirits industry. The company is led by CEO Monika Elling, a twenty-year veteran of the global wine and spirits industry with deep expertise in brand creation and international distribution — and a former Division I tennis player whose foundation in elite athletic performance, nutrition science, and metabolic health gives LO SECCO a credibility and conviction that no competitor can manufacture. Metabolic disease is not a future concern — it is a present crisis, accelerating across every demographic from the United States to Asia, driven in no small part by the accumulated sugar load of products consumers never suspected. LO SECCO was purpose-built for this moment: a world in which consumers are reading labels, questioning ingredients, and refusing to accept that pleasure and clean living are opposing forces. LO SECCO sits at the intersection of wine and wellness — not as a compromise between the two, but as proof that the most enjoyable way to live well is also the most delicious. It is sparkling wine for daily life, elevated.

LO SECCO's Recent NBC Tampa affiliate TV debut: March 5. 2026