Below see a brief description of our innovative plastic enclosure.
The innovative Lift-It! cap allows the consumer to open the “lift-it” closure anywhere and
anytime without removing the re-closable cap from the bottle. The loss of gas from the
beverage is reduced, and oxygen exposure into the bottle is minimized at the same
time. The unique design allows for smooth pouring from the bottle, and importantly,
environmental waste is reduced via recycling the attached cap along with the bottle
itself. Lift-It has partnered with WBC as a key representative and distribution partner for
this important marketing phase before the 2024 EU legislative change. WBC has a
track record of accomplishments in bottle cap innovations, and established distribution
networks and channels. Currently, Lift-It! is supporting sales and distribution efforts by
WBC personnel in the Middle East and the European Union to capitalize on the timing
of this opportunity. Advertising space on the cap is a unique feature and has the
potential to increase the opportunity significantly. Following are patents and trademarks
associated with the product.
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