Comprehensive Renters Insurance that covers the Apartment Owners in the event of any cost incurred by virtue of having a renter. Including evictions, lost rent payments (covered), along with any damages etc. LeasePal is Free to Owners. Owners are paid nine ways by adopting LeasePal. This program virtually eliminates resident bad debt and creates an estimate $901 per unit increase in incremental NOI (Net Operating income). which potentially reduces owner finance cost by million a year. This in turn will increase the value of the owners property by $600 per unit.
LeasePals unique proprietary Deposit Exemption Policy was created with a complimentary bundle of polices. The Deposit Exemption Policy reimburses the owner when the residents don't pay, thus eliminating bad det. It pays up to 6 months' rent for skips, non-pays, evictions, abandonment and up to $500 for evictions filing fees at the courthouse. The Bundles policies include a $100,000 Property Damage Liability policy on each unit, a resident eviction fee insurance policy, a bi-weekly payment program, and involuntary unemployment policy and a credit score forbearance program. Residents join LeasePal paying only first month's rent to the owner and a half month rent to LeasePal at move in and their LeasePal membership exempts them from deposit for the length of the residency. LeasePal grosses $180 for each new resident enrolled an additional revenue from the claims reserve roll out at lease end. The unstoppable force of residential turnover at 50% annually drives LeasePals revenues, in this huge target market of 27 million residential units. Revenue assumption for LeasePal in the three target markets of Dallas, Austin and New York City are based on a penetration of only 4%. Those annual revenue for my 3 city operation will exceed $3,400,000 and climb each year.
LeaesePal creates NOI for the Owners by: 1. Elimination bad debt, 2. paying owners a cash enrollment subsidy for each resident, 3. reducing liability insurance payouts; 4. decreasing master liability premiums, 5. virtually eliminating collections cost., 6. elimination concession costs 7. increasing occupancy (resident prefer included insurance and no security deposit); 8. Lowered finance for better NOI giving increased property value with the current cap rate, AND 9. Providing owners with the highest quality market data and advertising local to each of the properties and a virtually Zero Cost.
I have three of the Largest Markets of LeasePals 144 markets. Those are Austin, Dallas and New York City. LeasePal as a Company will grow as follows. At a 2.6% market penetration of the residential Market, revenue rises $462M, earning $158M in EBITA. As its expected Blended insurance (12)/ internet (25) PE Ratio of 20.7, LeasePal investors realized a 47X return on their investment, adjusted with a discount rate of 10%. Exit Strategy is likely to be an IPO or acquisition as LeasePal's profits go exponential at year 4 and beyond.
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