Turquoise is a master-planned community located in Santa Rosa Beach, Florida, along the renowned Scenic Highway 30A. This development aims to redefine luxury coastal living by offering bespoke homes that seamlessly blend contemporary design with the natural beauty of the Gulf Coast.
Business Model and Products: Turquoise offers 66 uniquely designed parcels, each intended for custom-built residences ranging from 3,200 to 5,500 square feet. Prospective homeowners can choose from 11 different models crafted by renowned architects, with exclusive designs available upon request. These homes feature meticulous attention to detail, incorporating high-end materials such as exposed Brazilian hardwoods and crisp exteriors, complemented by refined interiors with white oak flooring, custom cabinetry, and European-style lighting. Culinary spaces are equipped with premium appliances, including Sub-Zero refrigeration and Wolf ranges.
Amenities: The community is designed to provide residents with a comprehensive suite of amenities that promote both relaxation and active lifestyles. Key features include:
- Clubhouse: A central hub featuring two outdoor pools, a lounge, and a fitness center.
- Recreational Facilities: Pickleball courts and walking trails that encourage outdoor activity.
- Natural Attractions: Proximity to Fox Lake and the Santa Rosa Beach Golf & Beach Club offers scenic beauty and recreational opportunities.
- Architectural Landmarks: A five-story Sunset Tower and over 3,000 feet of trails enhance the community's landscape.
- Community Features: Fire pits and playgrounds provide spaces for social gatherings and family activities.
Notably, Turquoise restricts short-term rentals to maintain privacy and exclusivity, and all facilities are designed to be handicapped accessible.
Target Customers: Turquoise caters to discerning homebuyers seeking a luxurious, modern coastal living experience. The community appeals to those who value privacy, exclusivity, and architectural excellence, offering larger homesites than typically available in the luxury market along 30A.
Creative Team and Credentials: The development boasts a distinguished team of architects and planners:
- Ricardo Rodrigues: Views Turquoise as a creative opportunity to design a serene beach oasis that balances nature with urban conveniences.
- Mark Tanney: Excited to introduce a modern, unique aesthetic to the Gulf Coast, departing from traditional architectural styles prevalent in the area.
- Russell Johnson: Values the project's magnitude and its location in one of the world's most iconic beach destinations.
- Patrick Hodges (Master Planner): Highlights Turquoise as the first master-planned community of its kind in the 30A market, emphasizing modern design in a natural setting with larger homesites.
- Corey Seltenright (Landscape Designer): Aims to set a new standard for high-end modern design in the region, creating a unique and special environment for residents.
In summary, Turquoise represents a visionary approach to coastal living, combining avant-garde architecture, luxurious amenities, and a commitment to preserving the natural beauty of Santa Rosa Beach. The community is poised to set a new benchmark for luxury and exclusivity along Florida's Scenic Highway 30A.
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