Koshena Holdings LLC

Building New York's premier luxury EMS fitness network through a flagship-led, multi-location expansion.

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Elite Fit EMS is building a premium fitness and longevity studio network in New York, centered on advanced Electrical Muscle Stimulation(EMS) training. Through highly efficient, professionally guided 20minute sessions, the concept is designed for busy professionals and wellness-focused consumers who want a personalized technology enabled approach to strength, fitness and long-term health.


The business will operate through elegant, high-service studios offering recurring memberships, one-on-one guidance, and a carefully designed client experience.

The initial strategy is to establish flagship locations in high-value New York markets, beginning with Manhattan and Westchester, and then expand throughout New York through a combination of company-owned studios and strategic franchise development.


The company is led by founder and CEO Eva Koshena, whose background includes more than ten years of project-management experience in construction and general contracting, along with experience in business development, sales, and client service.

She will oversee the initial launch, studio development, operating strategy, partnerships, and statewide expansion.


Elite Fit EMS is being positioned at the intersection of premium fitness, wellness, technology, and longevity-creating a scalable studio platform for a category that remains significantly underdeveloped in the United States.


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