Klearline is a mobile blind manufacturer and distributer. It is a corporation owned by Chris Rogers that is headquartered in Buffalo, New York. Chris is an avid hunter and saw an opportunity to fill a niche in the market.
ISSUE
Hunting blinds are used by hunters to aid in the success of the hunt and to provide comfort in the long hours that hunters stay out in the wilderness. The majority of hunting blinds take a number of hours and up to a day to set up and to take down. This setup and tear down process cuts significantly into the short hunting season.
OPPORTUNITY
Klearline mobile hunting blinds are being designed to be lightweight, durable, and easy to set up. They will feature high-quality materials and construction. Customers of the Company’s products will be able to set up and take down the blinds in a matter of minutes, thus greatly reducing the amount of time and effort, and leaving customers with a lot more time to do what they enjoy – hunting! The Company’s products are very comfortable and come with a number of options that enhance the user’s experience and comfort. These mobile blinds are nothing like what’s available today, not only in portability and mobility – ie; being able to tow it down the highway behind your car, but then being able to take your ATV out of the back of it and tow it into the woods.
Klearline customers are avid hunters who value mobility, convenience, and durability. We will market our products through a combination of online and offline channels, including social media, search engine advertising, outdoor and hunting magazines. We will also attend outdoor and hunting trade shows to showcase our products and connect with potential customers. Our sales strategy will focus on building relationships with local hunting supply stores and outfitters, as well as selling directly to consumers through our website.
The following plan describes the Company, the market, and the Company’s plans to successfully commence operations.
FINANCING NEEDED
Klearline is requesting $600,000 in initial financing to expand operations and will use the funds for the items indicated below.
- Vehicle $80,000
- Enclosed Equipment Trailer & ATV $50,000
- Marketing $250,000
- Online Store Development & Hosting $20,000
- Engineering Drawings & Two Demo Units $150,000
- Trade Show Equipment $20,000
- Promotional Items $10,000
- Legal, Contracts Documents & Accounting Fees $20,000
Total (USD) | 600,000
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