Living In Your Truth, Expressing Your Style
At the heart of our business is the message of living in your truth—embracing boldness, creativity, and authenticity. Our brand embodies this ethos by offering a dynamic, vibrant collection of graffiti art and street-style-inspired products that empower individuals to express their unique selves. Founded in 2021, we are a minority- and woman-owned business driven by a passion for merging art with lifestyle. Our eCommerce platform is designed to serve those who crave more than just a product, but a canvas for their voice—a true reflection of who they are.
The Brand & Its Offerings
Our store showcases a curated collection of art and lifestyle products infused with the raw energy of street culture. From colorful, bold wall art that turns any space into a gallery, to stylish sweatshirts, t-shirts, tote bags, and candles that carry the essence of individuality, every piece is a work of art. Each item is handpicked and designed to not just speak to the wearer but to the world, inspiring others to live authentically.
We offer:
- Wall Art: Bold graffiti-inspired pieces that transform living rooms, offices, and other spaces into a vibrant display of personal expression.
- Candles: Not just candles, but mood-setting works of art that embody the creative spirit of the street, designed to ignite both warmth and conversation.
- Apparel: Streetwear with an edge—sweatshirts, t-shirts, and accessories that make a statement, providing comfort and style for individuals who refuse to blend in.
- Accessories: Tote bags and other unique accessories designed with vibrant, expressive graffiti-style artwork, perfect for daily use and a touch of street art on the go.
Our designs embrace the eclectic and ever-evolving world of street style, influenced by diverse cultures, music, and the boldness of city life.
Business Model & Market Opportunity
Our business operates on a direct-to-consumer eCommerce model, allowing us to reach customers efficiently while minimizing overhead costs. We leverage digital marketing strategies, social media platforms, and influencer collaborations to increase brand awareness and drive sales. With a focus on customer engagement and experience, we ensure that every transaction is seamless and that each customer feels a part of the brand’s vibrant community.
The urban art scene is thriving, and so is the demand for unique, meaningful street art and style. Our target audience is primarily women aged 18-48, residing in metropolitan areas like New York, Chicago, California, Texas, Georgia, and other urban centers that embrace graffiti and street-style culture. These locations are known for their diversity, creativity, and openness to self-expression—ideal for our brand’s growth and connection with a like-minded community.
This demographic is highly engaged in fashion and culture, seeking products that reflect their individuality. They are passionate about self-expression, art, and identity, making them an ideal fit for our brand.
Diversity & Community Impact
As a minority- and woman-owned business, our story is one of empowerment, resilience, and inclusion. We are committed to not only supporting the creative economy but also to providing opportunities for women and minorities in the arts and fashion industries. Our platform amplifies diverse voices, and we aim to foster a community where creativity knows no bounds, and individuals are free to express their true selves.
Since our founding in 2021, we’ve seen steady growth in our customer base, thanks to the powerful message of self-expression, inclusivity, and the bold vibrancy of our products. Our unique business model, paired with the cultural significance of street art and fashion, positions us for continued success in a growing and increasingly relevant market.
Why Invest?
Investing in our brand is more than just financial support; it’s an investment in culture, creativity, and a powerful movement that celebrates authenticity. With the steady rise of street art’s influence in both the art and fashion worlds, our business is poised to tap into a market that is ripe for disruption. The demand for personal, unique, and culturally rich products continues to grow, and we are on the cutting edge of this trend.
By supporting our business, you are investing in a brand that stands for something greater—a brand that encourages people to live in their truth, speak their minds, and celebrate the unique artwork that reflects their lives.
Together, we can continue to grow, inspire, and elevate a brand that celebrates what it truly means to live boldly.
Let's build a future where art and self-expression unite, and creativity never goes out of style.