I am looking to raise funds to be able to create a community staple in the city of Ottawa, IL. I want to build a pool hall in the area and a community center for the kids. I grew up in this area and one of my best memories is when I would go hang out at the local pool hall here. I learned to play pool and learned life lessons, and I want to be able to bring those same things back to the area. Currently, there are no community centers, local places to hang out, or anything for kids. I want to bring back this idea to Ottawa and give future generations the same experiences.
I have found several locations that are ideal for my concept and am looking for funding to make this happen. I want to ensure my location has high-quality equipment, the perfect location for adults and children alike, an entertaining atmosphere, and that it can be everything I remember from when I was a kid.
My other main goal in building these ideas is to re-build the area. Ottawa needs things to do for children and adults alike, but it also needs business. I can bring jobs to the area, I can re-vitalize closed businesses and eliminate vacant buildings, I can bring business to the economy in the area, and ensure that the community I fondly remember growing up in can flourish.
Business Description
• Industry Overview: The recreational and gaming industry is growing as people seek high-quality entertainment options. With an emphasis on social interaction and premium experiences, Kiki's Billiards & Rec is well-positioned to capitalize on these trends.
• Business Model: Revenue will be generated through monthly memberships, daily membership fees, and additional income from food and beverage sales, events, and merchandise.
• Unique Selling Proposition (USP): Kiki’s Billiards & Rec offers an integrated recreational experience with top-notch pool tables, a dedicated poker area, and a premium social setting.
Market Analysis
• Target Market:
o Demographics: Adults aged 21-55, including professionals, college students, and recreational gamers.
o Psychographics: Individuals seeking high-quality leisure activities and social interactions in an upscale environment.
• Market Need: There is a growing demand for premium recreational venues that offer a variety of activities in a comfortable and sophisticated setting.
• Competitive Analysis: Local competitors include bars with pool tables, other billiards halls, and entertainment centers. Kiki's will stand out by offering a broader range of activities and an emphasis on high-quality facilities and customer service.
• Market Trends: Increased interest in recreational spaces that combine social interaction with high-quality amenities.
Products or Services
• Product/Service Description:
o Monthly membership providing access to billiards and poker areas.
o Daily membership for visitors.
o Event hosting for private parties, tournaments, and themed nights.
• Features and Benefits:
o High-quality pool tables and poker facilities.
o Comfortable and upscale environment.
o Friendly and knowledgeable staff.
o Additional recreational activities like arcade games or darts.
Marketing and Sales Strategy
• Marketing Plan:
o Local Advertising: Flyers, local newspapers, and radio ads.
o Social Media: Active presence on platforms such as Facebook, Instagram, and Twitter.
o Partnerships: Collaborate with local businesses for cross-promotions.
o Events and Promotions: Host regular tournaments, special events, and promotions to attract and retain customers.
• Sales Strategy:
o Membership Sales: Promote monthly memberships through online campaigns, referral programs, and special introductory offers.
o Customer Relationship Management: Implement a loyalty program to reward frequent visitors and gather feedback to enhance the customer experience.
6. Operational Plan
• Facilities and Equipment:
o High-quality pool tables and poker equipment.
o Comfortable seating and entertainment areas.
• Suppliers and Vendors:
o Pool table and poker equipment suppliers.
o Beverage and food distributors.
• Production Process: Maintenance of equipment, cleanliness of facilities, and high standards of customer service.
• Quality Control: Regular equipment inspections, responsive customer service, and ongoing staff training.
7. Financial Plan
Startup Costs:
Renovation and setup: $15,000 - $30,000
Flooring, ceiling tiles, etc.
Equipment and furniture: $30,000 - $50,000
Licensing and permits: $10,000
Revenue Projections:
Monthly Membership Revenue: $12,500 (50 memberships x $250)
Daily Membership Revenue: $20,000 (800 visitors x $25)
Additional Revenue (Food, Events): $5,000
Total Monthly Revenue: $37,500
Profit and Loss Statement:
Projected Monthly Income: $37,500 (only at start up)
Monthly Expenses: $25,000
Net Monthly Profit: $32,500
Cash Flow Statement: Positive cash flow is expected, with surplus revenue available for reinvestment and growth
Break-Even Analysis: The break-even point is achieved by maintaining the membership and visitor numbers and managing costs effectively.
This analysis and projections are based on start up numbers and are expected to grow exponentially.
Businesses of the same idea in the area gross between 1.5 million & 5 millions dollars per location.