Juno Beverage Co is creating a brand of ready-made drinks for pregnant women. We will be launching with Juno Coffee as our first product, which is a ready-made, half-caff coffee in cans. It will be low, all-natural sugar and have added nutrients that pregnant women need, such as folic acid and iron.
IMAGINE:
You are 8 weeks pregnant. It's Saturday. You plan to run some errands and meet up with friends. You did not sleep well and are so tired that you struggle to get out of bed. Because of this, you are late for your appointment. After you’re done, you stop at the grocery store for a quick snack and a drink. What are your drink options?
Since you are pregnant, you have a caffeine limit per day of 200mg and a sugar limit of 30g. What can you drink?
- Soda?
- Too much sugar
- Fake sugar - causes headaches
- Caffeine
- Juice?
- Energy drink?
- NO - too much sugar, caffeine, taurine, ginseng, etc.
- Coffee?
That leaves you with one main option. Lots & lots of water.
We want to fix that by creating a brand of ready-made drinks specifically for pregnant women, with our first product being Juno Coffee.
- Half-caff (50mg)
- No need to worry about caffeine intake
- Even have 2 if you need it
- Feel like a normal human since it tastes just like the coffee you already love
- Low, all-natural sugar
- None of that fake stuff that gives you headaches & stay below your limit
- Folic Acid & Iron added
- Added nutrients that pregnant women need daily
- 3 delicious flavors at launch
We are looking for a total investment of $250,000 to create the product and give a 12 month runway:
Beverage Formulation $25,000
Label Creation $3,500
First Order - 5000 units $15,000
Retail Commitments $50,000
Freelancers & Associates $100,000
Marketing $50,000
Buffer $6,500
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