Purchasing a 36 year-old profitable lifestyle sports business in Hawaii which will be the main staple of my new Sport and Entertainment entity. My history is a long-time successful career in the world of college athletics and creating / running world class events. While the current business being purchased is already profitable there is a huge opportunity to take it to higher levels than ever before. In addition to taking that business to the next level my company will launch new media, retail, merchandise, experiences, and influencers.
As is this investment is safe because the business is already successful. By adding it under the umbrella of my new company and the extra revenue streams the potential is limitless. Ultimately the goal is to land a major media rights deal but first we must grow the following and online footprint. Plans are in place to utilize well known "influencers" to immediately grow the following. With the addition of aggressive social media and proper google reach the merchandise and retail sides will also lead to a larger following.
This is also a "fun" business because it gives normal everyday people a chance to compete for a lot of money while in paradise. However, the major selling point is the fact that this is the only place in the United States where these events can be conducted within cell phone service range. That means nobody else in the country can offer the connectivity and content options that we can, which down the road will make this business the perfect option for a media rights deal.
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