Jabez is a start-up business dedicated to the manufacture of eco-friendly cleaning products. No phosphates, chlorine, artificial fragrances or colors. The products are 100% biodegradable with recyclable packaging. The raw materials are plant-based with natural cleaning properties.
The millennials are on Jabez team. Those between the age 27 to 32. A survey by PwC say they are more eco-friendly and are most likely to consciously consider sustainability while shopping.
Petroleum and petroleum based products can be dangerous to human health, because they contain toxic compounds such as Benzene, PEG, and BPA. Market size for better alternative products that are eco-friendly, according to Grand View Research, in 2020 USD 4.57 billion and it is expected to USD 7.76 billion in 2025
Jabez intends to become a symbol of eco-friendly and cost-efficient household products.
(a) Provide high-quality products which are popular among customers and potential customers.
(b) Effective marketing strategy which enables the brand to exhibit its unique points and get the message out to potential customers in a timely and cost-friendly manner.
(c) Effective supply chain which enables the company to have financial sustainability, and effective distribution network, which can be used to maintain a positive demand.
The competition are as follows: Dropps, Blue land, Piracy ,and Common Good.
Jabez will aim to run the business on the basis of sustainability and offering a distinctive experience to customers.