Intuition Kicks

Sneakers with a Story

Company & Concept

Intuition Kicks is a premium women’s sneaker brand handcrafted in Italy, launched in July 2025. We sit at the intersection of luxury footwear, mental wellness, and female empowerment. Every pair retails at $399 and is designed as more than a shoe, it’s a daily ritual object. Each sneaker features a hand-stamped mantra on the insole, and the unboxing experience includes a tarot card paired with a guided manifestation practice, stickers, and a dust bag. A portion of every sale is donated to a mental health nonprofit.

Origin Story

The brand was born from founder Sam’s own transformation and her return to personal alignment, with the brand concept crystallizing during a spin class. That story of following intuition through major life change is the brand’s core narrative asset and differentiator.

Target Customer

Our core customer is a woman who is actively investing in her own becoming whether she’s in the thick of a transformation or continuing to deepen one she’s already begun. She doesn’t see growth as a destination she arrives at and stops; she sees it as an ongoing practice. That’s true whether she’s navigating a hard transition — a breakup, a career pivot, a health journey, a loss, a new chapter — or she’s already confident and grounded and simply wants to keep honoring that journey daily.

She’s values-driven and discerning: she doesn’t want a logo-forward status symbol, she wants something that feels true to who she is. She’s likely engaged in some form of wellness or self-development practice such as therapy, journaling, yoga, tarot, meditation or open to it, and she responds to brands with a real story and real stakes, not manufactured “empowerment” marketing.

She wants to feel seen in every chapter, not just the hard ones or the triumphant ones, which is why our ritual-based unboxing (mantra insole, tarot card, manifestation practice) matters as much as the shoe itself: it’s a daily reminder to stay connected to her intuition, no matter where she is in her journey.

Demographically, she skews affluent-adjacent (a $399 pair of sneakers is a meaningful, intentional purchase for her), largely millennial to Gen X, and active in wellness and self-development communities online following spiritual coaches, mental health advocates, and female founders, and drawn to brands that give back to causes she cares about.

Business Model

Direct-to-consumer, sold via Shopify (intuitionkicks.com). We’re expanding into wholesale and retail partnerships — in active outreach with boutiques and applied for placement with The Edit Experiences, a luxury pop-up retailer. We’ve found that experiential formats such as our SoulCycle Wellness Weekend pop-up, where we paired product with tarot, oracle, and reiki readers convert far better than wholesale without founder presence, so in-person, ritual-driven retail activations are a core go-to-market channel alongside e-commerce.

We occupy white space against Allbirds, APL, Lululemon, Nike, and Rothy’s — none of whom combine luxury craftsmanship with spiritual/emotional wellness positioning. Brand identity includes signature colors (Confidence Orange, Grounded Green, Connection Pink, Authenticity Black) and a tagline: “Step into your intuition era.”

Team & Credentials

Founder-led, with press credentials including NBC10 Boston Morning News, Next On Scene’s Impact Issue, and podcast features on Bold Like Her and SheDecides. All customer reviews to date are 5-star, with comfort cited as a consistent standout.

Traction

$75,624 in trailing 12-month revenue, up 192% year-over-year, with 156 orders fulfilled (up 550%) and a 12.12% returning customer rate (up 70%).

Future Roadmap

Planned expansion includes custom mantras, lace packs, charms, socks, apparel, a mommy-and-me line, athlete and celebrity partnerships, retreats, a podcast, and a formalized nonprofit foundation.

Fundraise Details

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Intuition Kicks

Fundraise Details

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