EXECUTIVE SUMMARY
(Confidential)
Company and Objectives
Fresh Start America, LLC and its affiliated companies were formed to assist homeowners in foreclosure to accomplish their goals, whether those goals are to stay in their home at a price they can afford or get out from under a property where the payments are no longer affordable. We assist those who, without our help, would be unstable financially and quite possibly homeless due to the traumatic experience of foreclosure. We are a for-profit company with an eye not only toward substantial return on investments for our investors/partners, but also a philanthropic component to assist homeowners with little or no funds whenever possible. Our business strategies are extremely unique in nature, and to our knowledge do not exist in the marketplace today. This gives us a major advantage over our competitors and allows for rapid expansion. To this end, we are seeking investors/partners to accomplish our goals throughout the United States.
History
Affiliated companies Strategic Home Investments, LLC and Integrity Home Management Services Inc. were formed in response to the foreclosure crisis that started in 2007. President and CEO Rick Puglisi and his wife Debbie, both real estate investors and consumer advocates, were quick to see the devastating effects and emotional trauma that these foreclosures inflicted upon homeowners and their families. In response, Rick quickly became a student of the game and within months found it difficult to find attorneys in the foreclosure defense arena in Florida that were as proficient as they should be, seeing that they were being entrusted with their clients’ most prized possession - their homes.
In an attempt to somewhat level the playing field, Rick took the knowledge and expertise that he and his wife had acquired from real estate investing and from various foreclosure defense gurus and authored a 360-page manual on foreclosure defense strategies and tactics. He then proceeded to hold classes for attorneys and investors across the country in the latest strategies and tactics in foreclosure defense and real estate investment, and his course was approved by the Florida Bar for 29 CLE credits. In addition, he also hosted weekly online group meetings with attorneys across the country so that they could share the information that they had learned through their individual experiences and learn from one another to further hone their foreclosure defense skills. Rick is also the recipient of the “Most Outstanding Foreclosure Defense Program” award by the Winner’s Circle, a group of 100 of the most well-known real estate influencers in the market today and has spoken on stages across the country regarding foreclosure defense and real estate investing. He has also served on the board of directors of a Central Florida real estate investment group for 7 years and has mentored both new and experienced real estate investors.
Strategic Home Investments and Integrity Home Management have evolved over the years, and for the last 15 years has been helping homeowners in foreclosure throughout the state of Florida. We are now well on our way to expanding our efforts into all 50 states and have changed our name to Fresh Start America to reflect our mission as well as our nationwide reach more accurately. We are currently recruiting law firms and attorneys in all states versed in foreclosure defense, bankruptcy, and probate to handle clients gleaned from our nationwide marketing campaign. Our approach is to both educate homeowners in foreclosure of the options that are available to them, as well as introducing them to the attorneys in various fields that have taken advantage of the opportunity to join our network.
Consumer Advocacy
As consumer advocacy is a large part of our business model, we never take any money directly from our homeowner clients. Rather, our revenue is generated from our unique approach to assisting homeowners in foreclosure and, in many cases, dealing directly with the lenders through our nationwide attorney network.
Revenue Generation
Revenue is generated after first consulting with the homeowners in foreclosure to gain the full understanding of their position, helping them to develop an action plan to accomplish realistic goals and then assisting in the implementation of those goals.
Revenues are generated in the following manner:
· Marketing fees from our attorney network for client introductions
· Fees earned by negotiating financial settlements with the lenders
· Real estate commissions earned by effectuating short sales
· Real estate commissions generated by traditional sales
· Revenue generated by buy, fix and hold opportunities
· Revenue generated by buy, fix and flip opportunities
· Revenue to be generated from future involvement with debt settlement and credit repair, as well as alliances to be developed with mortgage brokerages and title companies.
Typical Solutions for our Clients
· Competent legal representation to ward off illegal foreclosures
· Deed in Lieu of Foreclosure with deficiency waiver
· Negotiating a loan modification
· Short sale the property
· Conventional sale of the property
· Conventional refinance
· Reverse mortgage
· Chapter 7 bankruptcy
· Chapter 13 bankruptcy
The benefits for homeowners in foreclosure, as well as attorney firms that choose to work with us, are both unique and varied and it is this approach that allows us to enjoy the success that we achieve. Attorney firms, for example, can network with each other through online platforms that we provide to hone their legal skills, and greatly benefit from our client referrals. Homeowner clients benefit from the diverse solutions that we can provide. In addition, for clients wishing to sell their property, we will advance nominal legal fees to our attorneys on behalf of these clients while suitable sales are accomplished. Amounts advanced are secured by a lien on the property and collected at closing. This is a huge incentive for homeowners to work with us.
Location
Our potential market includes homeowners in foreclosure throughout the entire United States. States with the smallest populations will be onboarded last to first take advantage of larger populated states with more opportunities to assist homeowners.
Our Strengths
§ Uniquely positioned due to expertise in both foreclosure defense and creative real estate investment strategies
§ Nationwide network of attorneys and paralegals
§ 16 years of experience in foreclosure defense and real estate investing
§ 16 years of experience in rehabbing residential properties
§ Hundreds of real estate transactions accomplished
§ Tens of thousands of new leads available monthly due to the end of the foreclosure moratorium, the economic downturn, and the effects of Covid 19
§ Low overhead due to utilization of remote sales force
§ Sales force trained and in place
§ Capability to expand quickly
§ Effective marketing campaigns in place to contact over 10,000 distressed homeowners per day
§ State-of-the-art customized cloud-based CRM system
§ Unprecedented profit potential based on unique real estate acquisition methodologies
§ State-of-the-art tracking technologies to acquire homeowner contact information
§ Utilization of nationwide real estate broker network with highly discounted commissions
§ The unique ability to identify, inspect, verify, track and profit from over 230K existing real estate foreclosure opportunities throughout the country utilizing established procedures and technologies
Market Conditions
§ Virtually infinite supply of distressed properties
§ No discernable competition utilizing our unique approach
§ More investors moving out of the stock market into real estate
§ Banks non-responsive to homeowner needs
§ Government intervention basically ineffective
§ Economic downturn resulting in more distressed homeowners
§ Extremely low supply of available housing for sale making resales quicker and more profitable
§ Distressed properties increasing due to the end of the foreclosure moratorium as well as the long-lasting effects of the Covid virus
§ Technological advances make it easier to identify and market to distressed homeowners
§ Increasing number of distressed properties due to increased home values leading to increase in homeowners’ insurance rates and property taxes
Current Status
Our marketing efforts (now paused awaiting investment capital) as well as our anticipated revenues have exceeded expectations by 200%. We can expand rapidly to keep pace with demand as our anticipated revenues are 3 times our operating budget. We expect this to greatly increase as more states are brought onboard, efficiencies are developed in our CRM system, the sales process becomes more streamlined by adding additional personnel, and we take advantage of social media marketing platforms not currently utilized. In addition, expansion opportunities have already presented themselves in associated industries such as mortgage brokering, title companies, debt settlement and credit repair. Other investment opportunities such as expanding buy, fix and flip and buy, fix and hold are also abundant and are uncovered using the current marketing system now employed. Additional funding is being sought to maximize these revenues.
Investment Opportunities
Fresh Start America, LLC is seeking to raise $75,000 to fund marketing efforts for 6 months focusing on attaining real estate sales listings from those in foreclosure. We anticipate being totally and securely self-funded well before month six by utilizing our unique approach of holding foreclosures at bay while marketing the properties. Properties with values exceeding 350K will be targeted first as they allow for higher profits per home sale. This investment strategy has minimal risk considering that we have literally no investment in the property except for nominal attorney fees (usually less than $500 when necessary) to extend the foreclosure timeline. Initial investment will be secured by an interest in commissions generated.
In addition, the sheer volume of our marketing and tracking presents numerous opportunities for the best buy and flip or buy and hold properties nationwide. To that end we are also seeking an investment of 1 million dollars on an as needed basis to fund these opportunities. Due to our unique acquisition strategies, we anticipate being able to purchase 10 properties, each in the 500K range subject to the existing mortgages. These funds are secured by an interest in the real estate purchased. This secondary funding may be from one or multiple investors. We are looking to create profitable long-term relationships. We are offering a substantial return on investment capital to be negotiated or possible partnerships. Investors will be able to roll over their investment capital as they wish, and current investors will be given preferential treatment over any new investors. This is a passive investment and requires no active participation on the part of the investor.
Parties interested in obtaining additional information and assisting us in our venture may contact me directly at the number listed below.
Best regards,
Rick Puglisi
Fresh Start America, LLC
www.Freshstartusa.net
(386) 316-7023