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ORIGINS: Culinary Exploration... Lucia and Ray Palermo were on a quest to cook an authentic paella which requires a wood fire and scorching heat. Ray constructed an initial prototype that performed flawlessly. Many iterations later, that prototype morphed into QuadGrill® "Simply, The Best Effin Grill on the Planet."
COMPANY:
Digitally Native Vertical Brand (DNVB)... I Cook With Firesm was founded by Ray Palermo and Todd Malloy in 2019. The company manufactures and markets QuadGrill®, the proprietary anchor product direct to the consumer thru our online store:
https://quadgrilling.com
STAGE: Launch Ready... Manufacturing, 3rd party fulfillment, and the online store are in place. Selling will begin in late spring 2022.
IP: QuadGrill®... Protected by multiple design and utility patents and the registered trademark "Quad®" and service marks.
MARKET: Worldwide... Charwood grilling is an established cooking behavior used in the six continents' trendiest restaurants and homes. QuadGrill's compact packaging allows shipping worldwide. Grill sales in the US have shown steady year-over-year increases, with the Covid lockdown lighting a fire in backyard cooking. Post lockdown grill sales continued to be robust.
COMPETITION: Generic... Higher-end gas grills and pellet smokers
TARGET DEMOGRAPHIC: Ideal... A 30-60-year-old professional/entrepreneur comfortable with online buying and utilizes the online community for affirmation. They are culinary explorers, well-traveled, experienced in craft foods and beverages, and homeowners.
PRICING: Low Premium... QuadGrill's price is $990.
VALIDATION: Well received... Over 850 Quad branded products in a beta release across 36 states and five countries.
PRODUCT: Nonpareil... QuadGrill® is a Georgia-made charwood fired grill providing hassle-free grilling perfection w/o electricity, petroleum products, cell phones, add-ons, or hacks. QuadGrill® is full-size, versatile, and carries a lifetime warranty. An hour after receiving the QuadGrill®, a rookie can cook a steak that is every bit as good as those coming from a high-end steakhouse.
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