IceBreakers Experience

IceBreakers is a hyper-local social media application that will reinvent nightlife as we currently know it. It's an app like NO other that allows travelers and users to find something to do and someone to do...it with; while allowing participating bars and small business to advertise, promote events, sell gifts, sell drinks and make offers. It's a nearly real-time look into nightlife at the push of a button that says, "can I buy you a drink?"

 

Most bars and restaurants rely heavily on repeat customers - This strategy is sustainable to a limited extent, but bars looking for growth need new customers. Have you ever been to a new city and looked for something to do or someone to accompany you? Have you ever planned a first date and had no idea where to go or what to do? The facts are, pre-pandemic travelers frequented different cities for business and, more often than not, want to explore that new city but do not know enough about the area for them to choose. The pandemic made this exponentially harder by forcing the hospitality and nightlife industries to restrategize even day-to-day operations that unfortunately lead to many closures, primarily due to the inability to communicate with their customers. 

But, some industries flourished, i.e., Amazon, Apple, Facebook, or any other data-centric entity. They survived by communicating with their customers through some form of a database. The restaurant and bar or hospitality industry do not/did not have this ability. Bars sell drinks. They do not keep data on their customers. Thus in a pinch, alternate communication sources were unavailable. Customers did not know whether their favorite venues were implementing delivery options, giving away inventory, or even if they were open. IceBreakers gives them data, communication options, and more.

IceBreakers Experience is the Nightlife app that allows nightlife establishments such as bars and restaurants to expand beyond just communicating by providing the ability to reach out beyond the current audience by using technology and increasing sales revenue.

 

Our consultations with various industry players have shown that these establishments are poised to make up for that lost revenue post-pandemic. People are eager to get out while still observing safety protocols. We have built IceBreakers to help people from anywhere around the world or around the corner find something to do. To add to the experience, users can safely meet each other online via the app's video chat and afterward at a nearby bar that serves to market those establishments.

Using IceBreakers, we, the people under quarantine and post quarantine, still want to have a way to meet while maintaining social distancing, without the hang-ups that traditional online dating provides. With these two problems at hand, the features of IceBreakers encourage people to safely step out of the social norms and have a date locally, at places like a driving range where distancing can maintain, and you can learn more about that person. The difference between IceBreakers and other apps like Tinder is, with IceBreakers, if you are at a venue, users can swipe and see someone they are interested in and send them a drink. If the other person accepts the offer, they can pick any beverage from a limited selection (created by the bar) is served to them, and a chat menu opens. 

 

IceBreakers can also be used somewhat like the app Grinder, outside the bars but without the social grouping stigmat. We built IceBreakers with everyone in mind, and the best feature is, we promote getting out and meeting safely locally at a nearby venue or online, regardless of your orientation. We have safety features for the local onsite users, online users, those seeking marriage, and gold-diggers. If anyone is sent an unsolicited photo from a nearby user or accepts a drink (in the club) that doesn't want to chat, users can leave a review on that user so that future daters can see. Those features alone make IceBreakers uniquely different from any other online dating platform.

 

 

 

The IceBreakers app provides value to these businesses but also can harmoniously cater to promoters and patrons. Most of these issues are addressable by IceBreakers by giving technical support to all that were hit the hardest by the pandemic like, small businesses, local entertainers, and of course, the public, respectively.

 IceBreakers Business Benefits

 

 

 

 

 

With COVID 19 potentially being a part of the not-so-distant past, IceBreakers has several needs to take advantage of the quickly changing market. These needs start with mass users & venue marketing strategy. Currently, we are passing out flyers and talking to bar owners individually. Although this is presently successful, we need a way to not depend on the law of averages for signing up new adopters. Ideally, we would like to have social media and traditional (radio, billboard, and cable) multi-media marketing campaigns that target bars & users. Once we develop a warm list of bars, we would like to develop training to promote a local sales team to give those bars and local small businesses a creative strategy for promotions on the application. We believe our partnership with the bars and businesses will aid in attracting new users in the form of giveaways for upgrades, which will attract advertisers, which will eventually lead to innovations within the application that will ultimately drive revenue.

 

You can access our Pitch Deck:

IceBreakers Pitch: https://drive.google.com/file/d/1fodYkyI-bE0_n-Tm6knIY8FXj9mFjsB1/view?usp=sharing

IceBreakers Prospectus: https://drive.google.com/file/d/1zUwLThp16J8JB1mVShjaoh3RvSK1EBrQ/view?usp=sharing

Trifold Final: https://drive.google.com/file/d/1m2axsiOuB9gKviWgsVvftO2vUtwYKb2n/view?usp=sharing

  

IceBreakers Stats and Activity: https://drive.google.com/file/d/1J96e20FegXHMCzkGhPMdeaXLtLvYrPt9/view?usp=sharing 

 Currently, the consumer app is available for both iOS and Android. You can learn more about the current version of the app and narrative by going on:  https://www.icebreakersonline.com

 
 Team:

 The team consists of:

 

Calvin Pegues, CEO/Creator

Sanjay Sarkar, our lead developer 

Pankaj Singh, UX/UI/User experience 

Lucky Mubeti, International and Public Relations. 

Steve McKnight, Business Relations

 

Board of Advisors:

 

Karlton Hoskins, Business Consultant; 

Kevin Smith, Bar Owner; 

Jai Jones, Marketing Director of K104 Radio 

 

The IceBreakers Application is a valuable social tool for the consumer and a good marketing instrument for the venues. The data derived through the app will provide invaluable information to the businesses (bars) about their customers in ways they could never do before. Revenue sources for The IceBreakers Experience will be as follows:

 

1. The primary income source will be derived from the drinks bought and sold in IceBreakers itself. As people interact and buy each other drinks via the app, a small transaction fee occurs as part of administration costs. 

 

2. Early adopters of the app will initially enjoy the no subscription fee model. However, as popularity grows, bars that sign up on the platform later will have low fixed subscription fees every month for using the service. The value to them will be the increased clientele, marketing, and invaluable data obtained. This would still be cheaper than any conventional marketing practices but with added value such as 24/7 VIP.

 

3. The local sales teams will provide additional marketing features in reports, website building, flyers, and commercial campaigns for these bars as an upsell item. Each item will be priced separately and will be an addition to the already low existing subscription model (in the future). We use these items as past yearly personalized services that attract customers through the low cost, and IceBrekers benefits from volume, not price.

 

4. Bars will have access through their Account Managers data reports such as clients preferred drinks and their average spend per visit. And due to the value of this information, many new and existing bars may want to buy or sell these customer lists to other bars within the same or different areas, offering hyper marketing to those interested buyers. IceBreakers will be entitled to a commission from this transaction facilitated within the platform.

 

5. The app users find value in locally messaging each other (or globally as a dating app) and interacting with people they previously would have been too timid to approach for one reason or the other. For some, this means free drinks and talking to someone from a distance before letting them into their actual physical space. Although these features are currently free, post-adoption, features such as video chats may or may not come with a future subscription fee. This subscription may be weekly, monthly, or annually depending on what the market dictates.

 

6. As with any mobile application, business advertising will be a big part of revenue. As with any other application platform, we expect the business interest to increase with the number of users, especially businesses of an alcoholic nature. Growth is looking toward hotels to promote empty rooms, real-time, to nightlife goers who are hooking up or are too intoxicated to drive.

 

7. As a means of providing marketing and sales employment, the manager/owner of the local team will operate as a local franchise/affiliate of IceBreakers, subsequently paying franchise fees to the parent company. 

 

8. Additional services from IceBreakers will offer Bumble and Match group app services as an additional service to their current list.

 

The Stripe payments API will handle the pricing and payments. The API will allow smooth and seamless transactions with no headaches for the users, bars, or IceBreakers.

 

Any measure of success, IceBreakers will enjoy the benefits of public relations gold mine as a logical technical solution for bars, clubs, and restaurants post-pandemic. IceBreakers' goal is to make social media...social by owning the night.