Hypoindustries

The Problem
• Toxins in cleaning, disinfecting and healthcare products
• Products that are supposed to protect us contain skin, eye & inhalation irritants
• Single-use plastic wipes
• e.g. the Calgary Board of Education produces 2 tonnes of plastic waste per month
• Non-recyclable plastic packaging
• >50% of plastic packaging is comprised of non-recyclable flexible laminates
• Non-local
• there are no flexible wipes manufacturers in Western Canada

The Solution (part 1)
It started with a chemistry innovation for Oil & Gas that had many health applications... hypochlorous acid (HOCl):
• Native to all mammals (i.e. hypoallergenic)
• Disinfectant/antiseptic (kills unwanted bacteria, viruses & fungi – 100 times
more effective than bleach)
• A well documented wound healing agent
• An effective deodorizer
Although HOCl has been used and researched since the early 1900’s, until recently it wasn’t possible to produce it in a stable form with a long shelf life. 

The Solution (part 2)
A chemical & wipes manufacturing facility in Red Deer (early 2021) with versatile manufacturing & white labeling capability.
Built with a sustainability vision – “hypo” in Greek means “less than normal”. We’re called Hypoindustries because we are striving for:
- Less toxins
- Less plastics packaging
- Less plastics waste
- Less transportation (made local)

The Solution (part 3)
To demonstrate sustainable wipe & chemistry options to B2B clients we launched our own B2C-focused SENS.health eco-brand to lead the way. Launching in early October....
 a healthy solution.
We believe it's possible to create products that make sense for both people and the planet. All of our products are made using pure natural ingredients, scientifically proven to be highly effective, and packaged sustainably.
Healthy for people. Healthy for the planet. It just makes SENS.
visit us at sens.health

SENS commitment to community & sustainability
• Member of Canada Plastics Pact → we will meet 2025 standards in 2021
(“Skate where the puck is going” = adopting future European-driven standards positions us to be the
preferred provider of products that meet sustainability goals & legislative requirements)
• No single-use plastics → all our wipes are biodegradable
• No harmful chemicals
• Fully recyclable packaging, including a first-to-market mono-plastic flexible film
• Made locally (Red Deer)
• Refill not landfill approach
• North American supply chain partners
• Developing hemp-based wipe fabrics
• Pursuing PCR on refill bottles
• Launched a “no-touch” local team fundraising campaign.  FundraiseCanada.com
Target Market
Our initial market focus includes:
1) Cosmetics Skin Care (Canada & USA) – SENS.health
2) Canadian Household Cleaners/Disinfectants
• SENS.health (B2C)
• Hypoindustries (B2B)
3) Future market focus will include Pet products.
SENS.health strategic market = purpose-driven consumers. 40% of health & beauty consumers are purpose-driven https://www.ibm.com/downloads/cas/EXK4XKX8
Market Penetration
1. Private label
• Tech Wipes: Apple Cleaning Supplies for the Calgary Board of Education - a supplied product that reached 200+ Public schools in Calgary Q2 2021 – monthly orders with 3-year contract (ARR = $1.5 million with 44% margin)
• Sex Wipes – working with another company to develop a product that is outside of the SENS brand character
2. Hypo products (disinfectant, wipes, tech wipes)
• Market ready – actively selling and working with 3 distributors
• New formulations of HOCl are being tested for efficacy to open up new markets (institutions and healthcare with disinfectant kill-time constraints)
• Offering fabric-converter services (& reducing internal costs = higher margins) October 2021
3. SENS
• Consumer products, website & social media launch (September 2021 launch)
• FundraiseCanada.com (October 2021 launch) – providing a hassle-free, no-touch, direct delivery fundraising option for teams (leveraging as a promotional vehicle for SENS, in-line with social enterprise values of the brand. It makes SENS to give back.)
4. Bulk Chemicals
• Sales to USA and Canada

Manufacturing Facility Red Deer Alberta
Red Deer Alberta
• Central Alberta location
• 7000 square ft
• 5 Year contract – Competitive rates – room for expansion
Machine Capacity
• Soft Pack Wet Wipes – Capacity: 45,000 @ 30-100wipe packages per day
• Hard Canister Wet Wipes – Capacity: 8000 @ 100-wipe canisters per day
• Labeling and Liquid Filling Machines – Sprays, Bulk: 3000 litres per day
Innovations
• In house chemical manufacturing of proprietary formula
• In house chemical formulation research and Health Canada submissions
• First Canadian company to use Colormasters’ mono-plastic recyclable film
• Hemp-based wipe research (sample roll arriving in Sept)
• FundraiseCanada.com → innovative market penetration strategy

Financial Summary
- $710K raised to date (targeting a total raise of $1 million) 
-$350,000 CSBFP Loan
-$150,000 LOC
-Equipment/assets = $360K
- Inventory = $150K (represents $ 1.25+ million in revenue potential)