HyperNatural is a materials science brand that designs premium naturally performing products. We combine natural raw fibers with recycled materials using regenerative technologies. Our proprietary mix of eco materials makes our products not only unique but also the best, most comfortable materials you will ever wear. Currently our focused is on men's luxury apparel and leisure sports like Golf, Tennis and Pickleball.
Founded by two reluctant fashion executives with over 30 years of experience working for some of the best brands like Ralph Lauren, J. Crew, Lands’ End and Penguin. We became captivated by an eco revolution happening in material science. So after two years of discovery and development, we created the first-ever shirt made from jade stone and crab shells, which became HyperNatural. This proprietary fabric is called "Hyper-Cool Jade®" and it regulates skin temp up to 5 degrees cooler when hot, resists odor and breaths 20x better than plastic polyester.
HyperNatural commercially launched in March of 2023 and is currently self-funded. Today we have two primary channels of business, DTC, and Wholesale. We plan to expand into corp B2B, new international markets while also adding more product categories over the next 2-3 years.
We continue to innovate and plan to be a platform for the newest naturally performing materials, which are also eco responsible. We are determined to reduce our ecological impact and lead the way for others. Our Mission is to pioneer a new future in luxury goods through materials made Better by Nature for our people, industry, and planet.
We are ready to take the next right step.
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