House of Dear

Raising $500,000 to raise money for inventory, development and marketing.

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Hair care line that is scalped-focused. I started  House of Dear in 2020 and just got a PO with Sally Beauty Holdings and will be launching in February.  I need money for another inventory run, development, and marketing campaign.
I have been in the hair care industry for 30 years and in product development for approximately the same amount of time.  I am a certified Trichologist which is someone who specializes in hair loss and scalp health.  My lifestyle brand is a clean hair care line that focuses on the ph balance of the scalp and hair and creates the perfect scalp environment for healthy hair growth.  We have a DHT blocker for hair growth in development and looking to add other wellness products to the brand which now consists of 6 SKUs.   Scalp Health is one of the largest growing interests in the beauty industry due to the amount of hair loss that has increased since the pandemic.  We have a couple of BTB customers, we sell on Amazon and now are launching in Sally Beauty Holdings.  I have a team of scalp experts who will be visiting the Sally stores to do scalp evaluations on clients and educate them on the importance of scalp health.  The consumer has been taught to cleanse their scalp and condition their ends.  Because of this philosophy, our scalp is aging 6X faster than our skin which leads to a pH imbalance and hair thinning and or loss.  HOD has a trinity of clean ingredients and it is safe and is in all the products.  Aloe Vera, one of the trinity of ingredients, is a natural exfoliant and has thousands of antioxidants that help with blood circulation.  
Sunflower seed extract is a natural SPF, color preservative, and thermal protector.  Rose of Jericho helps to strengthen and hydrate from the scalp to the ends.  The Wash and The Rinse are safe to use on the scalp and hair and promote a healthy environment for hair growth.  Another top seller is the Volumizing Tonic which is hazel-based based which helps with blood circulation and is great for the body and lift, The thermal protector, Thickening Cream helps to plumb each hair shaft with Yucca Root extract, helps with shine and frizz.  The Balm is an all-purpose balm and can be used as a treatment on your hair, scalp, beard, eyebrows, and skin.  It can also be used as a styler to help with frizz and shine.  Finishing Salve is the product that delivers that strongest hold and contains Ginger Root extract that helps plumb the hair.  It helps fight frizz and is perfect for sleek looks or scrunching.  It also helps protect the hair against fraying and splitting.  The fragrance is unisex and the products are formulated for all hair a scalp types to balance the pH.  I am looking for funding to help with Inventory, Marketing, and development.

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