Dear Sweet Investor,
I am writing to you as the founder and CEO of Hotcakes Bakes, a Los Angeles bakery that specializes in delicious baked goods: classic cupcakes, bespoke cakes, and French-inspired pastries and desserts.
After almost 20 years of successful operations, I am looking for investors to help me bring our product line to a larger audience of customers who seek high-quality baked goods to celebrate their most special moments.
Hotcakes Bakes was established in 2005 and has since become a neighborhood favorite with a loyal customer base at our brick-and-mortar location. Our broad product line of desserts is created fresh daily by hand with only natural ingredients. With a proven track record of success and profitability, we consistently receive positive feedback from our customers, have garnered recognition from local media, and earned awards throughout our history.
We are now seeking a financial partner to raise capital in seed funding to expand our operations and reach new markets. With this investment, we plan to:
Phase1
1.) Expand and optimize our e-commerce platform to achieve:
- 500% lift in website conversion rates
- 4:1 ROAS through targeted ad campaigns
- 4x growth in revenue attributed to email marketing
- 40% improvement in our repeat customer rate
- 50% reduction in customer service labor costs
2.) Launch nationwide shipping for a selection of our most popular desserts
3.) Increase staff and upgrade equipment to boost production capacity and efficiency Phase2 Launch our brand in supermarkets as an in-house boutique bakery. Inspired by the Murray's Cheese model in nationwide Kroger stores, we seek to become the in-house boutique bakery for a major retail grocery brand. Please review our proposal (PDF attached) that showcases our vision, mission, products, market analysis, financial projections, and growth strategy. We would love the opportunity to present it to you and discuss how we might partner with you in the future. Thank you for your time and consideration. We believe that with your support and expertise, we can take Hotcakes Bakes to the next level. I hope to hear from you soon.
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