My name is Winnie Darius and I am the founder and owner of Healthfullymine LLC
Healthfullymine LLC is a holistic personal care brand selling a wide range of products from Skincare to intimate care products for women, men, all adults, and children. Our goal for Healthfullymine LLC is to provide high-quality and natural personal care products to address concerns ranging from hair growth to the typical skin ailment without compromising natural ingredients or our customers' general health.
Objectives and keys to success
Healthfullymine LLC is an exclusive online brand hosted through SHOPIFY. Our inventories are stored in Tampa, Florida and our products are shipped to the United States, Europe, and Canada. The location is a great two-floor building; our office is on the second-floor Suit 218 clean and temperature controlled.
Healthfullymine LLC will flourish because we promote selling premium and affordable personal care products to our customers using the holistic approach. High performance + 100% clean formulations that do not compromise efficacy or our customers’ general health. We highly encourage our customers to adopt a lifestyle where they pay attention to what they consume through their diets. We also write eBooks to show them the way.
Our mission is to eliminate toxic personal care products through the advancement of research on natural ingredients; reduce the risk of exposure of low socioeconomic communities to toxic personal care through the promotion of holistic personal care products. From the beginning, our mission has been to make natural personal care products universally accessible to all without compromising the health of our customers through personal care product use. This is especially true for our founder Winnie who has reversed her own vitiligo after learning the importance of holistic health.
Our Vission
A world without toxin-filled personal care products. To create local opportunity and impact every communities’ health through personal care products.
Our Values
Innovation
Holistic Health
Environment
Trustworthy personal care products
Philanthropy
Diversity and inclusion
Science
For example, someone living below the poverty line, is more exposed to more toxic pollution on average than a more affluent person, especially through the choice of beauty products he/she uses. A $65 moisturizer formulated with antioxidants and good ingredients known to combat the pollution our skin is exposed to is potentially an untenable expense and we plan to change that.
Winnie Darius, our founder is a great candidate to create this health and beauty / holistic business because she has the know-how, the strive and the drive to flourish. Winnie is the perfect fit for this business because she has a background in Biology with a master’s thesis degree in Medical & Molecular Immunology which equips her with the knowledge to formulate her own products. Winnie also has a background in organic healing, she reversed her skin/autoimmune condition (VITILIGO) using a scientific, holistic, and organic healing approach.
The product line of Healthfullymine includes:
- Ebooks- promote holistic living. Juice recipe book shared by Winnie Darius
- Nutritious Complexion Bar-Nutritious Complexion Bar was formulated to address hyperpigmentation on the face & body.
- Rose Gold Serum-a multipurpose face oil that addresses uneven skin tone, acne scars, skin elasticity, acne, hydration, hyperpigmentation, eczema, dark spots
- Carrot Glow Body Butter-formulated with ingredients like Glutathione, Carrot, Pineapple, Lemon, Orange extracts, Papaya, Turmeric, Sunflower oil, Rice bran oil, Vitamin E oil to address hyperpigmentation
- Moisturizer for face and hands with various scented oils.
- Herbal teas to address menstrual cramps in women.
- Men intimate washes, women intimate washes
- Rosy Tone Whipped Body butter-Formulated with Rose oil, Lemon oil, and more. Rosy Tone Body cream intensely hydrates your skin for a smoother-looking, revived and natural, and powerful brightening complexion.
We purchase the raw/whole ingredients from our local farmer’s market and process them. Thus, our personal care products are formulated and produced locally in the US by Winnie Darius with natural ingredients.
Our founder predicts the first year of sales will reach approximately $300, 000 and climb up to $400,000 by the end of year two. Per market research, these sales should be attainable. This financial model emphasizes long-term opportunities in the local market over quick returns.
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