My business is a circular fashion retail concept I would like to open a storefront for. Preloved Designer resale/restoration/rental. I offer event styling make over packages that include hair, make up and full outfit rental. I want to encourage Canadian fashionistas to leave less of a carbon footprint on this planet for our future children.
Similar to the retail concept for a company called “SuitSupply”, however, my business model targets a female clientele for for formal events as well as professional image styling with the use of preloved designer fashion encouraging circular and eco friendly fashion. This boutique would also offer a handbag “spa” and a “rent the runway” like service. Rent the runway is a well known platform for designer fashion rental in the USA.
My store is in the heart of White Rock BC; a municipality in the lower mainland that has been virtually untapped by the fashion market. White Rock/South Surrey residence are a wide range of upper middle class- upper class families and professionals. I would like to be able to renovate my store in order to embody a modern, eco friendly and simplistic environment. Not your typical preloved fashion resale/consignment store. All items are sought out and handpicked by myself and most pieces I will keep in store will be rare and unique. I would also like to hire a full time assistant and a full time leather restoration employee. I would like to update my machinery/technology in order to restore the apparel and handbags faster. I would also like to expand my rental inventory to include more timeless pieces.
My long term goal is to expand and make this fashion hub a "go-to" for women to count on when they have an event to get fancy and expand this hub to the downtown Vancouver BC area specifically the yaletown district.
I am a mental health advocate and currently direct 10% of my profits to build a second stage recovery house for women in White Rock. I am passionate about mental health care as I’ve overcome disordered eating and addiction. I've been an active member in the White Rock recovery community for the past two and a half years and what I've come to learn is there are hardly any resources for second stage living for women in this community. As a result, I’ve seen many men recover and stay but it is not the case for women in this community. In the short time I've been involved in the recovery community here, I have watched 6 women die from either disordered eating or addiction.
I am currently building my website www.hstreetboutique.com. Please check out my Instagram handle @hellastreetboutique to view my luxury store items or for more variety check out my poshmark platform @hsweets84 where more of my preloved inventory is shown.
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