GTHR is an exclusive event planning marketplace where consumers can book a vetted event planner in under 60 seconds. With gthr, event planners are booked by project, to fit within any budget, making a historically elite service accessible to many.
GTHR's 12 month FCST is $500K in revenue, and we've received over 2.5K event planner applications in the last few months alone.
We're raising $0.39M to cover the cost of paid partnerships with the Knot, WeddingWire, & Zola, as well as for recruitment as we expand to 17 cities.
Problem GTHR solves:
- Event planning is expensive & archaic
- Social media exacerbates expectations (example: a gender reveal used to be a phone call, but is now a party)
- Digital tools published by competitors don't solve for day of support (IRL)
- Consumers don't trust industry agnostic marketplaces with their most special celebrations, such as their wedding day
How GTHR is the solution:
- Vetted planners
- Transparent pricing
- No minimum for virtual planning
- Simplified hourly event coordination & set up
Current product
- www.letsgthr.com
- Client books within minutes, gthr team matches them with a vetted planner in their area and they begin working together
- Virtual projects begin immediately
- Day of coordination clients are matched 60 days from their event, and have access to the gthr team for planning advice in the interim
Business model
- gthr takes 25% of each match
- Payment from the client is taken up front
Early traction
- 2.5K applications for gthr event planner roles in the last 90 days
- 12 month rolling FCST of $500K in revenue
Competitive advantages
- For consumer: ease of booking, complimentary planning tips & tools, hourly pricing to fit within any budget
- For planners: ease of customer acquisition, much lower CAC, complimentary trainings, planner community
Events market size (2023) & consumer behavior validation
- $890B worldwide, +12% CAGR anticipated
- $322B US, +17% CAGR anticipated
- $71B US weddings, +29% CAGR anticipated
- Pinterest MAU's continues to show steady growth -- 463 million in the US, +7% MOM
Resources
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