Grann Mingus Entertainment Group LLC / Right On QUE Radio provides cost-effective Promotions and Marketing services to businesses and undiscovered entertainers. We have designed an all-inclusive digital marketing system that incorporates online radio promotions, social media promotions, digital streaming, and eCommerce.
The funding will allow us to:
- Build our Promotions and Marketing Platform with Streaming and eCommerce Capabilities
- Launch our Digital Marketing Campaign
- Secure Applicable Licensing and Pay Hosting Fees
- Buy Operating Tools (i.e. - CRM Platform, Salesforce Automation, Lead Generation, More Business Equipment, etc.)
The Company
Grann Mingus Entertainment Group LLC / Right On QUE (Quality Undiscovered Entertainers) Radio provides cost-effective, multifunctional promotions and marketing solutions to Businesses and Undiscovered Entertainers.
The Market
Independent artists, performing arts companies and performing arts presenters added a combined total of $50 billion to the U.S. economy in 2015. - Source: U.S. Department of Commerce, Bureau of Economic Analysis, Data for 1998-2015, reported in 2018
There are 30.2 million small businesses the United States (99.9% of all United States businesses).
– Source: fundera.com, How Many Small Businesses Are in the U.S.? (And Other Employment Stats), March 4, 2020
There are approximately 249.7 million social networking users in the United States (79% of the U.S. population).
– Source: Statista.com, Number of social network users in the United States from 2017 to 2023, August 9, 2019
Market Growth
The average company is expected to allocate 42% of their marketing budget online; this is expected to grow to 45% by 2020.
- The Manifest.com, Small Business Advertising Spending in 2019, Kristen Herhold, April 24, 2019
In 2019, ecommerce was responsible for around $3.5 trillion in sales and is expected to hit $4.9 trillion by 2021. In the US alone, ecommerce represents over 10% of retail sales and that number is expected to grow by nearly 15% each year. - 99 Firms.com, Ecommerce Statistics Blog, April 2020
Independent artists generated more than $643 million in 2018, a 35% jump from the year before.
- Forbes.com, Why Independent Musicians Are Becoming The Future Of The Music Industry, Melissa Daniels, Jul 10, 2019
Revenues from streaming services grew nearly 20% in 2019 to $8.8 billion, accounting for 79.5% of all recorded music revenues. In 2019, paid subscriptions grew 29%, to 60.4 million, up from 44.9 million in 2018 - an indication that services are being successful in converting some portion of their free, ad-supported customers to paying subscribers over time. -
TechCrunch.com, Streaming services accounted for nearly 80% of all music revenue in 2019, Sarah Perez, February 26, 2020
How We Monetize
Artist Marketing and Promotions:
Our Artist Marketing and Promotions programs are structured as 30, 90, 120, and 1 year memberships billed as 1-time payments, or monthly payments to be auto-debited via credit/debit card or EFT (Electronic Funds Transfer) via a checking account.
Business Marketing and Promotions:
Our Business Marketing and Promotions programs are structured as 30, 90, 120, and 1 year memberships billed as 1-time payments, or monthly payments to be auto-debited via credit/debit card or EFT (Electronic Funds Transfer) via a checking account.
Paid Memberships:
Unlike most social networking platforms, access to the QUE’d Up platform will be obtained through paid memberships. The purpose of this platform it to provide a cohesive, direct channel to drive traffic towards our clients. By charging a nominal membership fee, there is a higher probability that members will have a stake in the mission and are joining the platform in support of the mission. Prize giveaways and other exciting activities will incentivize the members to participate in the screening/streaming/downloading of music and purchasing products from our business clients.
Pay Per View/Live Streaming:
Upon completion of the QUE’d UP digital platform, we will have the ability to live stream Grann Mingus Entertainment Group radio programming and live shows. Additionally, the platform will stream music and videos from our artists, and original live content from additional creators. Paid members will have the access to the live content at “special membership” prices and non-members will be able to view the content at a higher price.
Our Progress/What Now?
In 2018 we raised $20,000 (from family) to complete the proof of concept for combining platform and services together. In 3 years, we have accomplished the following:
- Built an online radio network with 8 live hosted shows
- Broadcasted 24x7 live and prerecorded radio content to 40 states and 90 countries
- Reached an average of 25,000 unique listeners per week (100k-125k per month)
- Promoted for 35 artists
- Promoted for 10 businesses and 2 nonprofit organizations
- Produced 3 live music events, ongoing weekly talent showcases, and a Hair Show/Competition
- Co-sponsored a NASCAR racing team
- Secured a partnership with Push Global Entertainment for global music distribution via The Orchard (a division of Sony Music Entertainment)
Once we secure funding, the first phase of our platform will be operational within 4-6 weeks. The entire platform can be completely operational within 6 months. Our digital marketing partner is ready to execute our national marketing strategy and we have a solid strategy to build our audience and attract more clients.
About Us
Marius Mingus, CEO/Founder, the oldest grandson of Jazz Composer Charles Mingus, spent twelve years as a Hip-Hop Artist and Ghost Writer before transitioning to Entertainment Promotions, Sales, and Customer Service.
La Tricia Grann Mingus, COO/Co-Founder, has significant expertise in Business Administration, Program Management, Business Analytics, Strategic Planning and Implementation, Information Technology, and Customer Service.
Music and entrepreneurial ambition are the fibers that construct our movement because we have experienced the challenges firsthand. We are passionate about making quality promotions and marketing services affordable for Entertainers, Entrepreneurs, and Business Owners. The “QUE” was originally an acronym for Quality Undiscovered Entertainers, however, throughout our journey, it has also come to mean Quality Undiscovered Entrepreneurs.
The artist promotions program is the brainchild of President and CEO of Marius Mingus who identified the need to provide struggling artists with better opportunities to gain quality exposure and earn a reasonable living through the use of their gifts and talent. After becoming a couple, Mingus and La Tricia combined their professional experience to create a one-stop solution for Entertainers, Entrepreneurs, and Business Owners to obtain cost-effective services to increase their visibility, build their audience organically, and build a sustainable career or business.
By funding this project, not only will you help struggling business owners and independent artists have access to vital services at affordable prices, but you will help us provide jobs for several direct employees and independent service providers throughout the country.