Gone Social

Rasing $5 million to expand Gone Social to the next level.

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Gone Social offers a diverse array of entertainment options, including axe throwing, escape games, a rage room, skeeball, pinball, arcade, live music, and food and drinks. This makes it an ideal destination for date nights, family events, happy hours, team-building activities, birthdays, and bachelor(ette) parties. It's the perfect place to visit, whether for a special occasion or just for the sheer enjoyment of it.

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https://gonesocialpeoria.com/

Gone Social: Elevating Entertainment to New Heights

Executive Summary
Gone Social, capitalizing on its success since 2019, announces a comprehensive upgrade at its flagship location, 1001 SW Washington St, Peoria, IL. This initiative aims to transform the venue into a leading-edge family entertainment center. Presently offering a variety of attractions including axe throwing, VR and traditional escape rooms, a rage room, live music, and more, Gone Social plans to revolutionize social entertainment in Peoria. The renovation strategy introduces a refined business model with revenue streams from activity fees, an upgraded kitchen and bar, special events, corporate partnerships, and personalized packages.

Mission Statement
Gone Social is committed to creating unmatched and captivating social experiences by merging the latest in entertainment and leisure with extraordinary hospitality. We strive to be the ultimate destination for those seeking fun, providing various activities in a modern, urban, secure, and welcoming setting.

Target Audience
Our target audience encompasses families, friends, couples, and anyone searching for amusement within a lively and inclusive environment. Catering to an age range of 8 to 65 years, our varied activities ensure something for every age group, race and interest.

Business Concept
With a proven track record of success since 2017, Gone Social is set to introduce an enhanced lineup of activities and upgrades, including:
- Axe Throwing: Experience themed lanes for an engaging axe-throwing adventure.
- Kitchen and Bar Upgrade: Remodeling includes new fryers, an advanced hood system, a new cooktop, an expanded walk-in cooler, a state-of-the-art beer tap system, and a sophisticated liquor dispenser gun.
- Rage Room: Engage in a unique, therapeutic destruction experience within a carefully designed urban alley setting.
- VR Escape Games: Embark on state-of-the-art, immersive adventures.
- Live Music: A dedicated venue enhanced with a new in-house sound system, a dynamic video wall, and stage lighting, catering to EDM, emo, reggae, and rock performances.
- Pinball and Vintage Arcades: Enjoy a blend of classic and contemporary games for a nostalgic experience.
- Virtual Reality Arcade: Offers multiplayer experiences for up to 20 participants.
- Esports Arena: A partnership initiative with local schools for IHSA esports competitions, featuring specialized gaming pods.
- Upgrade 50 bowling lanes for better experience
-Upgrade the fitness center with new equipment and remodel.
-Install 4 golf simulators
-build out a dinner theater for a unique dinner experience.

Revenue Streams
Our primary sources of revenue will include charges for the various activities and sales from the newly upgraded kitchen and bar. Additional revenue will be generated through hosting special events, establishing corporate partnerships, and offering custom packages.

Financial Strategy
Our financial plan focuses on maximizing the revenue potential of each attraction and the updated kitchen and bar amenities while keeping our pricing competitive. Continuous innovation and staying in tune with market trends are key to maintaining our leading position in the entertainment sector.

Ongoing Adaptation
At Gone Social, adaptability and responsiveness to market trends and customer feedback are central to our approach. By continually evaluating and updating our offerings, we aim to stay ahead of industry developments. Operational managers, Matt and Sara Ruder possess the agility required to implement swift changes, setting us apart from other venues.

Location
The renovation and upgrade efforts are anchored at the iconic Landmark Recreation Center at 3225 N Dries Ln, Peoria, IL, which is already a beacon of outstanding entertainment experiences.

Founding Team
Our founders, Matt and Sara Ruder, bring a wealth of knowledge from the entertainment, technology, and marketing realms, blending business insight with a zeal for delivering unforgettable experiences.

Funding Requirements
Funding is sought for the ambitious renovation of our premises, including the kitchen and bar upgrades, the purchase of a new sound system, video wall, and stage lighting, the introduction of new activities, and maintaining a robust cash flow reserve for a seamless operational transition. Detailed information on funding specifics and the utilization of funds, including build-out expenses, will be made available upon request.
 

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