Fundrally

What we do: Fundrally is a verified-activity fundraising platform that turns everyday movement (e.g., miles walked/ran/biked) into recurring donations for nonprofits. How it works: We track and verify activity, calculate “earned” giving, and route contributions directly to the nonprofit with clear reporting for sponsors and participants. Who it serves: Nonprofits running always-on campaigns, individuals fundraising through fitness, and sponsors/brands funding real-world action with transparency. Business model: We charge a disclosed 10% platform fee (nonprofits can use the platform free). Why now: Giving is shifting toward measurable impact + community participation; we’re building the infrastructure that connects verified action to financial flows. Where it’s going: The same rails extend beyond charitable giving into larger incentive markets like corporate wellness and healthcare/insurance rewards.